meili 发表于 2022-10-18 20:25:39

海外文化:麦当劳请妈妈们开博客为其做监督

<p><span word="Most">Most</span> <span word="people">people</span> <span word="are">are</span> <span word="well">well</span> <span word="aware">aware</span> <span word="of">of</span> <span word="the">the</span> <span word="growing">growing</span> <span word="influence">influence</span> <span word="of">of</span> <span word="bloggers">bloggers</span>, <span word="and">and</span> <span word="of">of</span> <span word="course">course</span> <span word="the">the</span> "<span word="power">power</span> <span word="of">of</span> <span word="mom">mom</span>" <span word="has">has</span> <span word="been">been</span> <span word="well">well</span> <span word="documented">documented</span> <span word="for">for</span> <span word="decades">decades</span> - <span word="combine">combine</span> <span word="the">the</span> <span word="two">two</span> <span word="and">and</span> <span word="a">a</span> <span word="powerful">powerful</span> <span word="force">force</span> <span word="is">is</span> <span word="created">created</span>. <span word="The">The</span> <span word="folks">folks</span> <span word="at">at</span> <span word="McDonald">McDonald</span>\'<span word="s">s</span> <span word="a">a</span> <span word="few">few</span> <span word="years">years</span> <span word="ago">ago</span> <span word="decided">decided</span> <span word="to">to</span> <span word="go">go</span> <span word="head">head</span>-<span word="on">on</span> <span word="with">with</span> <span word="a">a</span> <span word="variety">variety</span> <span word="of">of</span> <span word="myths">myths</span> <span word="and">and</span> <span word="misconceptions">misconceptions</span> <span word="and">and</span> <span word="urban">urban</span> <span word="legends">legends</span> <span word="with">with</span> <span word="regard">regard</span> <span word="to">to</span> <span word="the">the</span> <span word="quality">quality</span> <span word="of">of</span> <span word="their">their</span> <span word="food">food</span>. <span word="I">I</span> <span word="read">read</span> <span word="about">about</span> <span word="their">their</span> <span word="latest">latest</span> <span word="chapter">chapter</span> <span word="in">in</span> <span word="this">this</span> <span word="week">week</span>\'<span word="s">s</span> <span word="Advertising">Advertising</span> <span word="Age">Age</span>, <span word="which">which</span> <span word="highlighted">highlighted</span> <span word="McDonald">McDonald</span>\'<span word="s">s</span> <span word="Moms">Moms</span>\' <span word="Quality">Quality</span> <span word="Correspondents">Correspondents</span> - <span word="a">a</span> <span word="group">group</span> <span word="of">of</span> <span word="moms">moms</span> <span word="that">that</span> <span word="McDonald">McDonald</span>\'<span word="s">s</span> <span word="invites">invites</span> <span word="to">to</span> <span word="check">check</span> <span word="out">out</span> <span word="where">where</span> <span word="their">their</span> <span word="food">food</span> <span word="is">is</span> <span word="made">made</span>, <span word="ask">ask</span> <span word="questions">questions</span> <span word="to">to</span> <span word="their">their</span> <span word="nutritionists">nutritionists</span>, <span word="see">see</span> <span word="the">the</span> <span word="ingredients">ingredients</span> <span word="and">and</span> <span word="much">much</span> <span word="more">more</span>.</p><p><span word="Its">Its</span> <span word="a">a</span> <span word="great">great</span> <span word="example">example</span> <span word="of">of</span> <span word="a">a</span> <span word="company">company</span> <span word="that">that</span> <span word="identified">identified</span> <span word="a">a</span> <span word="crucial">crucial</span> <span word="challenge">challenge</span> <span word="to">to</span> <span word="their">their</span> <span word="success">success</span> - <span word="opinions">opinions</span> <span word="of">of</span> <span word="moms">moms</span> <span word="who">who</span> <span word="visit">visit</span> <span word="their">their</span> <span word="restaurants">restaurants</span> <span word="every">every</span> <span word="day">day</span> - <span word="and">and</span> <span word="decided">decided</span> <span word="to">to</span> <span word="open">open</span> <span word="the">the</span> <span word="door">door</span> <span word="wide">wide</span> <span word="open">open</span> <span word="and">and</span> <span word="invite">invite</span> <span word="them">them</span> <span word="in">in</span> <span word="to">to</span> <span word="have">have</span> <span word="a">a</span> <span word="look">look</span>. <span word="And">And</span> <span word="bonus">bonus</span> <span word="points">points</span> <span word="of">of</span> <span word="course">course</span> <span word="for">for</span> <span word="McDonald">McDonald</span>\'<span word="s">s</span> <span word="to">to</span> <span word="embrace">embrace</span> <span word="the">the</span> <span word="blogging">blogging</span> <span word="community">community</span> <span word="and">and</span> <span word="provide">provide</span> <span word="an">an</span> <span word="example">example</span> <span word="of">of</span> <span word="transparency">transparency</span> <span word="that">that</span> <span word="others">others</span> <span word="could">could</span> <span word="definitely">definitely</span> <span word="learn">learn</span> <span word="from">from</span> <span word="for">for</span> <span word="their">their</span> <span word="own">own</span> <span word="efforts">efforts</span>.</p><p>很多人都知道了博客主的影响力正变得越来越大,当然在几十年中“妈妈的力量”也是已经被证明的了,将他们两者联合起来后就产生了一种强大的影响力。麦当劳在几年前决定正面迎对各种各样的关于他们食品质量上的误解、错误印象和不实流言。我阅读了本周《广告时代》上的最新一章节,他们重点突出了了“麦当劳妈妈质量通讯员”(一群由麦当劳邀请的妈妈来核对他们的食品产地,咨询麦当劳营养师,和检查食品配料等其它事项)。</p>
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