商务英语(BEC)中级考试历年真题(21)
<p><span word="HOW">HOW</span> <span word="TO">TO</span> <span word="MARKET">MARKET</span> <span word="YOURSELF">YOURSELF</span></p><p> <span word="We">We</span> <span word="manage">manage</span> <span word="our">our</span> <span word="own">own</span> <span word="careers">careers</span> <span word="now">now</span>. <span word="So">So</span> <span word="knowing">knowing</span> <span word="how">how</span> <span word="to">to</span> <span word="brand">brand</span> <span word="and">and</span> <span word="position">position</span> <span word="yourself">yourself</span> <span word="in">in</span> <span word="the">the</span> <span word="market">market</span> <span word="as">as</span> <span word="Me">Me</span> <span word="plc">plc</span> <span word="at">at</span> <span word="different">different</span> <span word="stages">stages</span> <span word="of">of</span> <span word="your">your</span> <span word="working">working</span> <span word="life">life</span> <span word="is">is</span> <span word="becoming">becoming</span> <span word="an">an</span> <span word="increasingly">increasingly</span> <span word="vital">vital</span> <span word="skill">skill</span>. <span word="At">At</span> <span word="least">least</span> <span word="that">that</span> <span word="is">is</span> <span word="what">what</span> <span word="image">image</span> <span word="expert">expert</span> <span word="Mary">Mary</span> <span word="Spillane">Spillane</span> <span word="believes">believes</span>. <span word="Employment">Employment</span> <span word="as">as</span> <span word="we">we</span> <span word="know">know</span> <span word="it">it</span> <span word="is">is</span> <span word="decreasing">decreasing</span>. <span word="Jobs">Jobs</span> <span word="dont">dont</span> <span word="exist">exist</span>, <span word="work">work</span> <span word="exists">exists</span>. <span word="In">In</span> <span word="the">the</span> <span word="next">next</span> <span word="decade">decade</span> <span word="most">most</span> <span word="of">of</span> <span word="us">us</span> <span word="will">will</span> <span word="be">be</span> <span word="suppliers">suppliers</span>, <span word="not">not</span> <span word="staff">staff</span>. <span word="We">We</span> <span word="will">will</span> <span word="have">have</span> <span word="clients">clients</span> <span word="not">not</span> <span word="bosses">bosses</span>. <span word="If">If</span> <span word="you">you</span> <span word="are">are</span> <span word="under">under</span> 30, <span word="you">you</span> <span word="probably">probably</span> <span word="know">know</span> <span word="that">that</span> <span word="there">there</span> <span word="is">is</span> <span word="only">only</span> <span word="one">one</span> <span word="firm">firm</span> <span word="to">to</span> <span word="join">join</span> <span word="for">for</span> <span word="life">life</span>: <span word="Me">Me</span> <span word="plc">plc</span>. <span word="It">It</span> <span word="promotes">promotes</span> <span word="you">you</span> <span word="and">and</span> <span word="your">your</span> <span word="potential">potential</span> <span word="to">to</span> <span word="others">others</span>.</p><p> <span word="re">re</span> <span word="working">working</span> <span word="in">in</span> <span word="multi">multi</span>-<span word="national">national</span>, <span word="multicultural">multicultural</span>, <span word="multi">multi</span>-<span word="corporate">corporate</span> <span word="teams">teams</span> <span word="and">and</span> <span word="its">its</span> <span word="important">important</span> <span word="to">to</span> <span word="understand">understand</span> <span word="the">the</span> <span word="implications">implications</span> <span word="of">of</span> <span word="this">this</span>. <span word="We">We</span> <span word="need">need</span> <span word="to">to</span> <span word="create">create</span> <span word="a">a</span> <span word="personal">personal</span> <span word="brand">brand</span> <span word="that">that</span> <span word="is">is</span> <span word="unique">unique</span>, <span word="but">but</span> <span word="complements">complements</span> <span word="the">the</span> <span word="brand">brand</span> <span word="of">of</span> <span word="the">the</span> <span word="corporation">corporation</span> <span word="we">we</span> <span word="are">are</span> <span word="working">working</span> <span word="for">for</span>. <span word="You">You</span> <span word="have">have</span> <span word="to">to</span> <span word="find">find</span> <span word="a">a</span> <span word="way">way</span> <span word="to">to</span> <span word="do">do</span> <span word="it">it</span> <span word="so">so</span> <span word="that">that</span> <span word="you">you</span> <span word="are">are</span> <span word="not">not</span> <span word="just">just</span> <span word="a">a</span> <span word="typical">typical</span> <span word="employee">employee</span>, <span word="advises">advises</span> <span word="Spillane">Spillane</span>. <span word="You">You</span> <span word="have">have</span> <span word="to">to</span> <span word="decide">decide</span> <span word="what">what</span> <span word="central">central</span> <span word="values">values</span> <span word="you">you</span> <span word="want">want</span> <span word="to">to</span> <span word="project">project</span>, <span word="and">and</span> <span word="also">also</span> <span word="what">what</span> <span word="may">may</span> <span word="need">need</span> <span word="to">to</span> <span word="alter">alter</span> <span word="from">from</span> <span word="situation">situation</span> <span word="to">to</span> <span word="situation">situation</span>.</p><p> <span word="Many">Many</span> <span word="people">people</span> <span word="only">only</span> <span word="remember">remember</span> <span word="Mary">Mary</span> <span word="Spillane">Spillane</span> <span word="for">for</span> <span word="the">the</span> <span word="years">years</span> <span word="she">she</span> <span word="spent">spent</span> <span word="running">running</span> <span word="a">a</span> <span word="cosmetics">cosmetics</span> <span word="company">company</span>, <span word="but">but</span> <span word="she">she</span> <span word="actually">actually</span> <span word="has">has</span> <span word="masters">masters</span> <span word="degrees">degrees</span> <span word="in">in</span> <span word="information">information</span> <span word="science">science</span> <span word="and">and</span> <span word="politics">politics</span>. <span word="She">She</span> <span word="used">used</span> <span word="to">to</span> <span word="hide">hide</span> <span word="that">that</span> <span word="hard">hard</span>-<span word="hitting">hitting</span> <span word="side">side</span>, <span word="but">but</span> <span word="is">is</span> <span word="now">now</span> <span word="eager">eager</span> <span word="to">to</span> <span word="show">show</span> <span word="it">it</span> <span word="and">and</span> <span word="forget">forget</span> <span word="about">about</span> <span word="cosmetics">cosmetics</span>. <span word="Now">Now</span> <span word="that">that</span> <span word="Im">Im</span> <span word="working">working</span> <span word="in">in</span> <span word="the">the</span> <span word="boardrooms">boardrooms</span> <span word="of">of</span> <span word="major">major</span> <span word="plcs">plcs</span> <span word="and">and</span> <span word="global">global</span> <span word="companies">companies</span>, <span word="Im">Im</span> <span word="playing">playing</span> <span word="up">up</span> <span word="my">my</span> <span word="degrees">degrees</span> <span word="and">and</span> <span word="management">management</span> <span word="background">background</span> <span word="so">so</span> <span word="that">that</span> <span word="the">the</span> <span word="image">image</span> <span word="side">side</span> <span word="is">is</span> <span word="seen">seen</span> <span word="only">only</span> <span word="as">as</span> <span word="an">an</span> <span word="addition">addition</span> <span word="to">to</span> <span word="the">the</span> <span word="value">value</span> <span word="side">side</span>, <span word="says">says</span> <span word="Spillane">Spillane</span>.</p>
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