商务英语(BEC)中级考试历年真题(30)
<p> 《<span word="SELL">SELL</span>,<span word="SELL">SELL</span>,<span word="SELL">SELL</span>》</p><p> <span word="Last">Last</span> <span word="year">year</span> <span word="over">over</span>13<span word="bn">bn</span> <span word="was">was</span> <span word="spent">spent</span> <span word="on">on</span> <span word="advertising">advertising</span> <span word="in">in</span> <span word="the">the</span> <span word="UK">UK</span> <span word="and">and</span> <span word="research">research</span> <span word="indicates">indicates</span> <span word="that">that</span> <span word="most">most</span> <span word="people">people</span> <span word="will">will</span> <span word="have">have</span> <span word="seen">seen</span> 2<span word="m">m</span> <span word="sales">sales</span> <span word="messages">messages</span> <span word="by">by</span> <span word="the">the</span> <span word="time">time</span> <span word="they">they</span> <span word="are">are</span> 30. <span word="Advertising">Advertising</span> <span word="is">is</span> <span word="big">big</span> <span word="business">business</span> <span word="and">and</span> <span word="often">often</span> <span word="acts">acts</span> <span word="as">as</span> <span word="the">the</span> <span word="interface">interface</span> <span word="between">between</span> <span word="commerce">commerce</span> <span word="and">and</span> <span word="culture">culture</span>. <span word="While">While</span> <span word="there">there</span> <span word="are">are</span> <span word="many">many</span> <span word="adverts">adverts</span> <span word="that">that</span> <span word="just">just</span> <span word="irritate">irritate</span>, <span word="there">there</span> <span word="are">are</span> <span word="some">some</span> <span word="that">that</span> <span word="are">are</span> <span word="miniature">miniature</span> <span word="works">works</span> <span word="of">of</span> <span word="art">art</span>. (0)... .<span word="The">The</span> <span word="advertisers">advertisers</span> <span word="themselves">themselves</span> <span word="believe">believe</span> <span word="they">they</span> <span word="are">are</span> <span word="delivering">delivering</span> <span word="an">an</span> <span word="important">important</span> <span word="message">message</span> <span word="because">because</span> <span word="they">they</span> <span word="are">are</span> <span word="protecting">protecting</span> <span word="and">and</span> <span word="promoting">promoting</span> <span word="a">a</span> <span word="clients">clients</span> <span word="brand">brand</span> <span word="and">and</span> <span word="extending">extending</span> <span word="greater">greater</span> <span word="choice">choice</span> <span word="to">to</span> <span word="the">the</span> <span word="consumer">consumer</span>. (8).........<span word="Instead">Instead</span> <span word="of">of</span> <span word="being">being</span> <span word="free">free</span>, <span word="many">many</span> <span word="TV">TV</span> <span word="channels">channels</span> <span word="would">would</span> <span word="only">only</span> <span word="be">be</span> <span word="available">available</span> <span word="on">on</span> <span word="subscription">subscription</span> <span word="packages">packages</span> <span word="of">of</span> <span word="about">about</span> 500 <span word="per">per</span> <span word="month">month</span> <span word="and">and</span> <span word="newspapers">newspapers</span> <span word="might">might</span> <span word="cost">cost</span> <span word="six">six</span> <span word="times">times</span> <span word="more">more</span> <span word="than">than</span> <span word="their">their</span> <span word="present">present</span> <span word="cover">cover</span> <span word="price">price</span>.</p><p> <span word="There">There</span> <span word="are">are</span> <span word="many">many</span> <span word="different">different</span> <span word="models">models</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="practice">practice</span>, <span word="but">but</span> <span word="no">no</span> <span word="one">one</span> <span word="is">is</span> <span word="precisely">precisely</span> <span word="sure">sure</span> <span word="what">what</span> <span word="makes">makes</span> <span word="a">a</span> <span word="good">good</span> <span word="advert">advert</span>. (9).........<span word="While">While</span> <span word="some">some</span> <span word="try">try</span> <span word="to">to</span> <span word="get">get</span> <span word="you">you</span> <span word="to">to</span> <span word="buy">buy</span> <span word="a">a</span> <span word="product">product</span>, <span word="others">others</span>, <span word="such">such</span> <span word="as">as</span> <span word="anti">anti</span>-<span word="smoking">smoking</span> <span word="campaigns">campaigns</span>, <span word="aim">aim</span> <span word="to">to</span> <span word="get">get</span> <span word="you">you</span> <span word="not">not</span> <span word="to">to</span> <span word="do">do</span> <span word="something">something</span>. <span word="Some">Some</span> <span word="adverts">adverts</span> <span word="are">are</span> <span word="not">not</span> <span word="aimed">aimed</span> <span word="at">at</span> <span word="consumers">consumers</span> <span word="at">at</span> <span word="all">all</span>, <span word="but">but</span> <span word="at">at</span> <span word="retailers">retailers</span>, <span word="shareholders">shareholders</span> <span word="or">or</span> <span word="employees">employees</span>. <span word="For">For</span> <span word="example">example</span>, <span word="manufacturers">manufacturers</span> <span word="often">often</span> <span word="advertise">advertise</span> <span word="their">their</span> <span word="products">products</span> <span word="in">in</span> <span word="trade">trade</span> <span word="magazines">magazines</span> <span word="to">to</span> <span word="reassure">reassure</span> <span word="retailers">retailers</span> <span word="that">that</span> <span word="a">a</span> <span word="new">new</span> <span word="brand">brand</span> <span word="will">will</span> <span word="be">be</span> <span word="widely">widely</span> <span word="promoted">promoted</span>. <span word="Petrol">Petrol</span> <span word="companies">companies</span> <span word="often">often</span> <span word="choose">choose</span> <span word="to">to</span> <span word="emphasise">emphasise</span> <span word="how">how</span> <span word="environmentally">environmentally</span> <span word="friendly">friendly</span> <span word="they">they</span> <span word="are">are</span>; <span word="this">this</span> <span word="is">is</span> <span word="to">to</span> <span word="offset">offset</span> <span word="any">any</span> <span word="negative">negative</span> <span word="public">public</span> <span word="perceptions">perceptions</span> <span word="of">of</span> <span word="the">the</span> <span word="industry">industry</span> <span word="rather">rather</span> <span word="than">than</span> <span word="to">to</span> <span word="persuade">persuade</span> <span word="consumers">consumers</span> <span word="to">to</span> <span word="buy">buy</span> <span word="an">an</span> <span word="individual">individual</span> <span word="brand">brand</span> <span word="of">of</span> <span word="petrol">petrol</span>. (10).........<span word="This">This</span> <span word="is">is</span> <span word="because">because</span> <span word="petrol">petrol</span> <span word="is">is</span> <span word="regarded">regarded</span>, <span word="in">in</span> <span word="advertising">advertising</span> <span word="terms">terms</span>, <span word="as">as</span> <span word="a">a</span> <span word="distress">distress</span> <span word="purchase">purchase</span>. <span word="We">We</span> <span word="get">get</span> <span word="it">it</span> <span word="because">because</span> <span word="we">we</span> <span word="cant">cant</span> <span word="do">do</span> <span word="without">without</span> <span word="it">it</span>, <span word="not">not</span> <span word="because">because</span> <span word="we">we</span> <span word="really">really</span> <span word="want">want</span> <span word="it">it</span>. <span word="In">In</span> <span word="general">general</span>, <span word="however">however</span>, <span word="the">the</span> <span word="main">main</span> <span word="aim">aim</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="is">is</span> <span word="to">to</span> <span word="attribute">attribute</span> <span word="emotional">emotional</span> <span word="qualities">qualities</span> <span word="to">to</span> <span word="a">a</span> <span word="product">product</span> <span word="in">in</span> <span word="order">order</span> <span word="to">to</span> <span word="create">create</span> <span word="an">an</span> <span word="individual">individual</span> <span word="brand">brand</span> <span word="that">that</span> <span word="the">the</span> <span word="consumer">consumer</span> <span word="can">can</span> <span word="associate">associate</span> <span word="with">with</span>.</p>
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