六级考试快速阅读的实战练习（1）
<p> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="was">was</span> <span word="started">started</span> <span word="in">in</span> 1958, <span word="by">by</span> <span word="two">two</span> <span word="brothers">brothers</span> <span word="in">in</span> <span word="Wichita">Wichita</span>, <span word="Kansas">Kansas</span>. <span word="Frank">Frank</span> <span word="and">and</span> <span word="Dan">Dan</span> <span word="Carney">Carney</span> <span word="had">had</span> <span word="the">the</span> <span word="idea">idea</span> <span word="to">to</span> <span word="open">open</span> <span word="a">a</span> <span word="pizza">pizza</span> <span word="parlor">parlor</span>. <span word="They">They</span> <span word="borrowed">borrowed</span> $600 <span word="from">from</span> <span word="their">their</span> <span word="mother">mother</span>, <span word="and">and</span> <span word="opened">opened</span> <span word="the">the</span> <span word="very">very</span> <span word="first">first</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span>. <span word="In">In</span> 1959, <span word="the">the</span> <span word="first">first</span> <span word="franchise">franchise</span> <span word="unit">unit</span> <span word="opened">opened</span> <span word="in">in</span> <span word="Topeka">Topeka</span>, <span word="Kansas">Kansas</span>. <span word="Almost">Almost</span> <span word="a">a</span> <span word="decade">decade</span> <span word="later">later</span>, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="would">would</span> <span word="be">be</span> <span word="serving">serving</span> <span word="one">one</span> <span word="million">million</span> <span word="customers">customers</span> <span word="a">a</span> <span word="week">week</span> <span word="in">in</span> <span word="their">their</span> 310 <span word="locations">locations</span>. <span word="In">In</span> 1970, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="was">was</span> <span word="put">put</span> <span word="on">on</span> <span word="the">the</span> <span word="New">New</span> <span word="York">York</span> <span word="Stock">Stock</span> <span word="Exchange">Exchange</span> <span word="under">under</span> <span word="the">the</span> <span word="ticker">ticker</span> <span word="symbol">symbol</span> <span word="PIZ">PIZ</span>. <span word="In">In</span> 1986, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="introduced">introduced</span> <span word="delivery">delivery</span> <span word="service">service</span>, <span word="something">something</span> <span word="no">no</span> <span word="other">other</span> <span word="restaurant">restaurant</span> <span word="was">was</span> <span word="doing">doing</span>. <span word="By">By</span> <span word="the">the</span> 1990<span word="s">s</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="sales">sales</span> <span word="had">had</span> <span word="reached">reached</span> $4 <span word="billion">billion</span> <span word="worldwide">worldwide</span>. <span word="In">In</span> 1998, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="celebrated">celebrated</span> <span word="their">their</span> 40<span word="th">th</span> <span word="anniversary">anniversary</span>, <span word="and">and</span> <span word="launched">launched</span> <span word="their">their</span> <span word="famous">famous</span> <span word="campaign">campaign</span> <span word="The">The</span> <span word="Best">Best</span> <span word="Pizzas">Pizzas</span> <span word="Under">Under</span> <span word="One">One</span> <span word="Roof">Roof</span>. <span word="In">In</span> 1996, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="sales">sales</span> <span word="in">in</span> <span word="the">the</span> <span word="United">United</span> <span word="States">States</span> <span word="were">were</span> <span word="over">over</span> $5 <span word="million">million</span>. <span word="Out">Out</span> <span word="of">of</span> <span word="all">all</span> <span word="the">the</span> <span word="existing">existing</span> <span word="pizza">pizza</span> <span word="chains">chains</span>, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="had">had</span> <span word="the">the</span> <span word="largest">largest</span> <span word="market">market</span> <span word="share">share</span>, 46.4%. <span word="However">However</span>, <span word="Pizza">Pizza</span> <span word="Huts">Huts</span> <span word="market">market</span> <span word="share">share</span> <span word="has">has</span> <span word="slowly">slowly</span> <span word="eroded">eroded</span> <span word="because">because</span> <span word="of">of</span> <span word="intense">intense</span> <span word="competition">competition</span> <span word="from">from</span> <span word="their">their</span> <span word="rivals">rivals</span> <span word="Dominos">Dominos</span>, <span word="Little">Little</span> <span word="Caesars">Caesars</span> <span word="and">and</span> <span word="newcomer">newcomer</span> <span word="Papa">Papa</span> <span word="Johns">Johns</span>. <span word="Home">Home</span> <span word="delivery">delivery</span> <span word="was">was</span> <span word="a">a</span> <span word="driving">driving</span> <span word="force">force</span> <span word="for">for</span> <span word="success">success</span>, <span word="especially">especially</span> <span word="for">for</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="and">and</span> <span word="Dominos">Dominos</span>. <span word="However">However</span>, <span word="this">this</span> <span word="forced">forced</span> <span word="competitors">competitors</span> <span word="to">to</span> <span word="look">look</span> <span word="for">for</span> <span word="new">new</span> <span word="methods">methods</span> <span word="of">of</span> <span word="increasing">increasing</span> <span word="their">their</span> <span word="customer">customer</span> <span word="bases">bases</span>. <span word="Many">Many</span> <span word="pizza">pizza</span> <span word="chains">chains</span> <span word="decided">decided</span> <span word="to">to</span> <span word="diversify">diversify</span> <span word="and">and</span> <span word="offer">offer</span> <span word="new">new</span> <span word="non">non</span>-<span word="pizza">pizza</span> <span word="items">items</span> <span word="such">such</span> <span word="as">as</span> <span word="buffalo">buffalo</span> <span word="wings">wings</span>, <span word="and">and</span> <span word="Italian">Italian</span> <span word="cheese">cheese</span> <span word="bread">bread</span>. <span word="The">The</span> <span word="current">current</span> <span word="trend">trend</span> <span word="in">in</span> <span word="pizza">pizza</span> <span word="chains">chains</span> <span word="today">today</span> <span word="is">is</span> <span word="the">the</span> <span word="same">same</span>. <span word="They">They</span> <span word="all">all</span> <span word="try">try</span> <span word="to">to</span> <span word="come">come</span> <span word="up">up</span> <span word="with">with</span> <span word="some">some</span> <span word="newer">newer</span>, <span word="bigger">bigger</span>, <span word="better">better</span>, <span word="pizza">pizza</span> <span word="for">for</span> <span word="a">a</span> <span word="low">low</span> <span word="price">price</span>. <span word="Offering">Offering</span> <span word="special">special</span> <span word="promotions">promotions</span> <span word="and">and</span> <span word="new">new</span> <span word="pizza">pizza</span> <span word="variations">variations</span> <span word="are">are</span> <span word="popular">popular</span> <span word="today">today</span> <span word="as">as</span> <span word="well">well</span>. <span word="For">For</span> <span word="example">example</span>, <span word="chicken">chicken</span> <span word="is">is</span> <span word="now">now</span> <span word="a">a</span> <span word="common">common</span> <span word="topping">topping</span> <span word="found">found</span> <span word="on">on</span> <span word="pizzas">pizzas</span>. <span word="In">In</span> <span word="the">the</span> <span word="past">past</span>, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="has">has</span> <span word="always">always</span> <span word="had">had</span> <span word="the">the</span> <span word="first">first</span> <span word="mover">mover</span> <span word="advantage">advantage</span>. <span word="Their">Their</span> <span word="marketing">marketing</span> <span word="strategy">strategy</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span> <span word="has">has</span> <span word="always">always</span> <span word="been">been</span> <span word="to">to</span> <span word="be">be</span> <span word="first">first</span>. <span word="One">One</span> <span word="of">of</span> <span word="their">their</span> <span word="main">main</span> <span word="strategies">strategies</span> <span word="that">that</span> <span word="they">they</span> <span word="still">still</span> <span word="follow">follow</span> <span word="today">today</span> <span word="is">is</span> <span word="the">the</span> <span word="diversification">diversification</span> <span word="of">of</span> <span word="the">the</span> <span word="products">products</span> <span word="they">they</span> <span word="offer">offer</span>. <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="is">is</span> <span word="always">always</span> <span word="adding">adding</span> <span word="something">something</span> <span word="new">new</span> <span word="to">to</span> <span word="their">their</span> <span word="menu">menu</span>, <span word="trying">trying</span> <span word="to">to</span> <span word="reach">reach</span> <span word="new">new</span> <span word="markets">markets</span>. <span word="For">For</span> <span word="example">example</span>, <span word="in">in</span> 1992 <span word="the">the</span> <span word="famous">famous</span> <span word="buffet">buffet</span> <span word="was">was</span> <span word="launched">launched</span> <span word="in">in</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="restaurants">restaurants</span> <span word="worldwide">worldwide</span>. <span word="They">They</span> <span word="were">were</span> <span word="trying">trying</span> <span word="to">to</span> <span word="offer">offer</span> <span word="many">many</span> <span word="different">different</span> <span word="food">food</span> <span word="items">items</span> <span word="for">for</span> <span word="customers">customers</span> <span word="who">who</span> <span word="didnt">didnt</span> <span word="necessarily">necessarily</span> <span word="want">want</span> <span word="pizza">pizza</span>. <span word="Another">Another</span> <span word="strategy">strategy</span> <span word="they">they</span> <span word="used">used</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span> <span word="and">and</span> <span word="are">are</span> <span word="still">still</span> <span word="using">using</span> <span word="is">is</span> <span word="the">the</span> <span word="diversification">diversification</span> <span word="of">of</span> <span word="their">their</span> <span word="pizzas">pizzas</span>. <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="is">is</span> <span word="always">always</span> <span word="trying">trying</span> <span word="to">to</span> <span word="come">come</span> <span word="up">up</span> <span word="with">with</span> <span word="some">some</span> <span word="innovative">innovative</span> <span word="way">way</span> <span word="to">to</span> <span word="make">make</span> <span word="a">a</span> <span word="pizza">pizza</span> <span word="into">into</span> <span word="something">something</span> <span word="slightly">slightly</span> <span word="different">different</span> - <span word="different">different</span> <span word="enough">enough</span> <span word="that">that</span> <span word="customers">customers</span> <span word="will">will</span> <span word="think">think</span> <span word="its">its</span> <span word="a">a</span> <span word="whole">whole</span> <span word="new">new</span> <span word="product">product</span>. <span word="For">For</span> <span word="example">example</span>, <span word="lets">lets</span> <span word="look">look</span> <span word="at">at</span> <span word="some">some</span> <span word="of">of</span> <span word="the">the</span> <span word="pizzas">pizzas</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="has">has</span> <span word="marketed">marketed</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span>. <span word="In">In</span> 1983, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="introduced">introduced</span> <span word="their">their</span> <span word="Pan">Pan</span> <span word="Pizza">Pizza</span>, <span word="which">which</span> <span word="had">had</span> <span word="a">a</span> <span word="guarantee">guarantee</span> <span word="of">of</span> <span word="being">being</span> <span word="ready">ready</span> <span word="to">to</span> <span word="eat">eat</span> <span word="in">in</span> 5 <span word="minutes">minutes</span> <span word="when">when</span> <span word="dining">dining</span> <span word="at">at</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="restaurants">restaurants</span>. <span word="In">In</span> 1993, <span word="they">they</span> <span word="introduced">introduced</span> <span word="the">the</span> <span word="BigFoot">BigFoot</span>, <span word="which">which</span> <span word="was">was</span> <span word="two">two</span> <span word="square">square</span> <span word="feet">feet</span> <span word="of">of</span> <span word="pizza">pizza</span> <span word="cut">cut</span> <span word="into">into</span> 21 <span word="slices">slices</span>. <span word="In">In</span> 1995, <span word="they">they</span> <span word="introduced">introduced</span> <span word="Stuffed">Stuffed</span> <span word="Crust">Crust</span> <span word="Pizza">Pizza</span>, <span word="where">where</span> <span word="the">the</span> <span word="crust">crust</span> <span word="would">would</span> <span word="be">be</span> <span word="filled">filled</span> <span word="with">with</span> <span word="cheese">cheese</span>. <span word="In">In</span> 1997, <span word="they">they</span> <span word="marketed">marketed</span> <span word="The">The</span> <span word="Edge">Edge</span>, <span word="which">which</span> <span word="had">had</span> <span word="cheese">cheese</span> <span word="and">and</span> <span word="toppings">toppings</span> <span word="all">all</span> <span word="the">the</span> <span word="way">way</span> <span word="to">to</span> <span word="the">the</span> <span word="edge">edge</span> <span word="of">of</span> <span word="the">the</span> <span word="pizza">pizza</span>. <span word="Currently">Currently</span>, <span word="they">they</span> <span word="are">are</span> <span word="marketing">marketing</span> <span word="The">The</span> <span word="Big">Big</span> <span word="NewYorker">NewYorker</span>, <span word="trying">trying</span> <span word="to">to</span> <span word="bring">bring</span> <span word="the">the</span> <span word="famous">famous</span> <span word="New">New</span> <span word="York">York</span> <span word="style">style</span> <span word="pizza">pizza</span> <span word="to">to</span> <span word="the">the</span> <span word="whole">whole</span> <span word="country">country</span>. <span word="Another">Another</span> <span word="opportunity">opportunity</span> <span word="that">that</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="has">has</span> <span word="is">is</span> <span word="their">their</span> <span word="new">new</span> <span word="ordering">ordering</span> <span word="online">online</span> <span word="system">system</span>. <span word="Anyone">Anyone</span> <span word="with">with</span> <span word="Internet">Internet</span> <span word="access">access</span> <span word="can">can</span> <span word="order">order</span> <span word="whatever">whatever</span> <span word="they">they</span> <span word="wish">wish</span> <span word="and">and</span> <span word="get">get</span> <span word="it">it</span> <span word="delivered">delivered</span> <span word="to">to</span> <span word="their">their</span> <span word="house">house</span> <span word="without">without</span> <span word="even">even</span> <span word="speaking">speaking</span> <span word="to">to</span> <span word="someone">someone</span>. <span word="This">This</span> <span word="program">program</span> <span word="has">has</span> <span word="just">just</span> <span word="been">been</span> <span word="started">started</span>, <span word="so">so</span> <span word="we">we</span> <span word="do">do</span> <span word="not">not</span> <span word="have">have</span> <span word="any">any</span> <span word="numbers">numbers</span> <span word="to">to</span> <span word="support">support</span> <span word="whether">whether</span> <span word="or">or</span> <span word="not">not</span> <span word="it">it</span> <span word="will">will</span> <span word="be">be</span> <span word="a">a</span> <span word="success">success</span>. <span word="Lastly">Lastly</span>, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="has">has</span> <span word="always">always</span> <span word="valued">valued</span> <span word="customer">customer</span> <span word="service">service</span> <span word="and">and</span> <span word="satisfaction">satisfaction</span>. <span word="In">In</span> 1995, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="began">began</span> <span word="two">two</span> <span word="customer">customer</span> <span word="satisfaction">satisfaction</span> <span word="programs">programs</span>: <span word="a">a</span> 1-800 <span word="number">number</span> <span word="customer">customer</span> <span word="hotline">hotline</span>, <span word="and">and</span> <span word="a">a</span> <span word="customer">customer</span> <span word="call">call</span>-<span word="back">back</span> <span word="program">program</span>. <span word="These">These</span> <span word="were">were</span> <span word="implemented">implemented</span> <span word="to">to</span> <span word="make">make</span> <span word="sure">sure</span> <span word="their">their</span> <span word="customers">customers</span> <span word="were">were</span> <span word="happy">happy</span>, <span word="and">and</span> <span word="always">always</span> <span word="wanted">wanted</span> <span word="to">to</span> <span word="return">return</span>. <span word="In">In</span> <span word="our">our</span> <span word="plan">plan</span>, <span word="we">we</span> <span word="will">will</span> <span word="first">first</span> <span word="give">give</span> <span word="a">a</span> <span word="situation">situation</span> <span word="analysis">analysis</span> <span word="of">of</span> <span word="current">current</span> <span word="and">and</span> <span word="relevant">relevant</span> <span word="environmental">environmental</span> <span word="conditions">conditions</span> <span word="that">that</span> <span word="affect">affect</span> <span word="our">our</span> <span word="plan">plan</span>. <span word="Next">Next</span>, <span word="we">we</span> <span word="will">will</span> <span word="give">give</span> <span word="a">a</span> <span word="brief">brief</span> <span word="analysis">analysis</span> <span word="of">of</span> <span word="the">the</span> <span word="current">current</span> <span word="fast">fast</span> <span word="food">food</span> <span word="industry">industry</span>, <span word="and">and</span> <span word="any">any</span> <span word="trends">trends</span> <span word="or">or</span> <span word="changes">changes</span> <span word="that">that</span> <span word="might">might</span> <span word="occur">occur</span> <span word="in">in</span> <span word="the">the</span> <span word="future">future</span>. <span word="However">However</span>, <span word="the">the</span> <span word="fact">fact</span> <span word="that">that</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="does">does</span> <span word="have">have</span> <span word="a">a</span> <span word="restaurant">restaurant</span> <span word="to">to</span> <span word="run">run</span> <span word="is">is</span> <span word="also">also</span> <span word="a">a</span> <span word="weakness">weakness</span>. <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="has">has</span> <span word="higher">higher</span> <span word="overhead">overhead</span> <span word="costs">costs</span>, <span word="due">due</span> <span word="to">to</span> <span word="the">the</span> <span word="restaurant">restaurant</span> <span word="that">that</span> <span word="other">other</span> <span word="competitors">competitors</span> <span word="dont">dont</span> <span word="have">have</span> <span word="to">to</span> <span word="deal">deal</span> <span word="with">with</span>. <span word="Another">Another</span> <span word="result">result</span> <span word="of">of</span> <span word="higher">higher</span> <span word="overhead">overhead</span> <span word="costs">costs</span> <span word="is">is</span> <span word="higher">higher</span> <span word="prices">prices</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="must">must</span> <span word="charge">charge</span>. <span word="Obviously">Obviously</span>, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="is">is</span> <span word="not">not</span> <span word="the">the</span> <span word="low">low</span> <span word="cost">cost</span> <span word="producer">producer</span>. <span word="They">They</span> <span word="rely">rely</span> <span word="on">on</span> <span word="their">their</span> <span word="quality">quality</span> <span word="pizza">pizza</span> <span word="and">and</span> <span word="good">good</span> <span word="service">service</span> <span word="to">to</span> <span word="account">account</span> <span word="for">for</span> <span word="their">their</span> <span word="higher">higher</span> <span word="prices">prices</span>. <span word="An">An</span> <span word="indirect">indirect</span> <span word="weakness">weakness</span> <span word="that">that</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="has">has</span> <span word="is">is</span> <span word="that">that</span> <span word="they">they</span> <span word="have">have</span> <span word="lost">lost</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="their">their</span> <span word="customers">customers</span> <span word="and">and</span> <span word="market">market</span> <span word="share">share</span> <span word="due">due</span> <span word="to">to</span> <span word="such">such</span> <span word="intense">intense</span> <span word="competition">competition</span> <span word="with">with</span> <span word="competitors">competitors</span>. <span word="Pizza">Pizza</span> <span word="Huts">Huts</span> <span word="opportunities">opportunities</span> <span word="are">are</span> <span word="almost">almost</span> <span word="endless">endless</span>. <span word="They">They</span> <span word="can">can</span> <span word="increase">increase</span> <span word="revenue">revenue</span> <span word="with">with</span> <span word="their">their</span> <span word="new">new</span> <span word="innovative">innovative</span> <span word="pizzas">pizzas</span>, <span word="and">and</span> <span word="increase">increase</span> <span word="brand">brand</span> <span word="loyalty">loyalty</span> <span word="with">with</span> <span word="good">good</span> <span word="customer">customer</span> <span word="service">service</span>. <span word="Pizza">Pizza</span> <span word="Huts">Huts</span> <span word="number">number</span> <span word="one">one</span> <span word="threats">threats</span> <span word="are">are</span> <span word="from">from</span> <span word="their">their</span> <span word="competitors">competitors</span>. <span word="Currently">Currently</span>, <span word="their">their</span> <span word="closest">closest</span> <span word="competitor">competitor</span> <span word="is">is</span> <span word="Dominos">Dominos</span> <span word="Pizza">Pizza</span>. <span word="Dominos">Dominos</span> <span word="main">main</span> <span word="competitive">competitive</span> <span word="advantage">advantage</span> <span word="over">over</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="is">is</span> <span word="their">their</span> <span word="price">price</span>. <span word="It">It</span> <span word="is">is</span> <span word="generally">generally</span> <span word="lower">lower</span> <span word="than">than</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span>. <span word="Also">Also</span>, <span word="Dominos">Dominos</span> <span word="was">was</span> <span word="very">very</span> <span word="profitable">profitable</span> <span word="when">when</span> <span word="they">they</span> <span word="ran">ran</span> <span word="the">the</span> <span word="promotional">promotional</span> <span word="deal">deal</span> <span word="of">of</span> <span word="delivering">delivering</span> <span word="a">a</span> <span word="pizza">pizza</span> <span word="within">within</span> 30 <span word="minutes">minutes</span>. <span word="However">However</span>, <span word="many">many</span> <span word="lawsuits">lawsuits</span> <span word="have">have</span> <span word="been">been</span> <span word="filed">filed</span> <span word="against">against</span> <span word="Dominos">Dominos</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span> <span word="for">for</span> <span word="reckless">reckless</span> <span word="driving">driving</span> <span word="by">by</span> <span word="their">their</span> <span word="drivers">drivers</span>, <span word="so">so</span> <span word="Dominos">Dominos</span> <span word="withdrew">withdrew</span> <span word="the">the</span> <span word="promotion">promotion</span>. <span word="Little">Little</span> <span word="Caesars">Caesars</span> <span word="is">is</span> <span word="another">another</span> <span word="one">one</span> <span word="of">of</span> <span word="Pizza">Pizza</span> <span word="Huts">Huts</span> <span word="competitors">competitors</span>, <span word="right">right</span> <span word="behind">behind</span> <span word="Dominos">Dominos</span> <span word="in">in</span> <span word="market">market</span> <span word="share">share</span>. <span word="Little">Little</span> <span word="Caesars">Caesars</span> <span word="is">is</span> <span word="famous">famous</span> <span word="for">for</span> <span word="offering">offering</span> <span word="large">large</span> <span word="quantities">quantities</span> <span word="of">of</span> <span word="pizza">pizza</span> <span word="for">for</span> <span word="less">less</span> <span word="money">money</span>. <span word="Other">Other</span> <span word="competitors">competitors</span> <span word="include">include</span> <span word="Papa">Papa</span> <span word="Johns">Johns</span>, <span word="Sbarro">Sbarro</span>, <span word="and">and</span> <span word="Pizza">Pizza</span> <span word="Inn">Inn</span>. <span word="A">A</span> <span word="problem">problem</span> <span word="facing">facing</span> <span word="all">all</span> <span word="of">of</span> <span word="the">the</span> <span word="pizza">pizza</span> <span word="chains">chains</span> <span word="is">is</span> <span word="that">that</span> <span word="each">each</span> <span word="of">of</span> <span word="their">their</span> <span word="individual">individual</span> <span word="competitive">competitive</span> <span word="advantages">advantages</span> <span word="are">are</span> <span word="pretty">pretty</span> <span word="much">much</span> <span word="everyones">everyones</span> <span word="competitive">competitive</span> <span word="advantages">advantages</span>. <span word="Most">Most</span> <span word="if">if</span> <span word="not">not</span> <span word="all">all</span> <span word="the">the</span> <span word="top">top</span> <span word="pizza">pizza</span> <span word="chains">chains</span> <span word="offer">offer</span> <span word="free">free</span> <span word="delivery">delivery</span>, <span word="and">and</span> <span word="always">always</span> <span word="have">have</span> <span word="some">some</span> <span word="sort">sort</span> <span word="of">of</span> <span word="promotional">promotional</span> <span word="deal">deal</span> <span word="offering">offering</span> <span word="large">large</span> <span word="pizzas">pizzas</span> <span word="at">at</span> <span word="reduced">reduced</span> <span word="prices">prices</span>. <span word="Other">Other</span> <span word="competitors">competitors</span> <span word="to">to</span> <span word="take">take</span> <span word="into">into</span> <span word="consideration">consideration</span> <span word="are">are</span> <span word="frozen">frozen</span> <span word="pizzas">pizzas</span> <span word="and">and</span> <span word="make">make</span>-<span word="it">it</span>-<span word="yourself">yourself</span> <span word="pizzas">pizzas</span> <span word="that">that</span> <span word="are">are</span> <span word="purchased">purchased</span> <span word="in">in</span> <span word="grocery">grocery</span> <span word="stores">stores</span>. <span word="Some">Some</span> <span word="examples">examples</span> <span word="of">of</span> <span word="these">these</span> <span word="are">are</span> <span word="Tombstone">Tombstone</span> <span word="Pizzas">Pizzas</span>, <span word="Boboli">Boboli</span>, <span word="and">and</span> <span word="DiGornio">DiGornio</span> <span word="pizzas">pizzas</span>. 1. <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="expanded">expanded</span> <span word="its">its</span> <span word="business">business</span> <span word="into">into</span> <span word="many">many</span> <span word="parts">parts</span> <span word="of">of</span> <span word="the">the</span> <span word="country">country</span> <span word="by">by</span> <span word="the">the</span> <span word="time">time</span> <span word="of">of</span> 1969. 2. <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="has">has</span> <span word="always">always</span> <span word="dominated">dominated</span> <span word="the">the</span> <span word="market">market</span> <span word="and">and</span> <span word="is">is</span> <span word="free">free</span> <span word="of">of</span> <span word="challenge">challenge</span>. 3. <span word="Fruits">Fruits</span> <span word="and">and</span> <span word="salads">salads</span> <span word="are">are</span> <span word="now">now</span> <span word="commonly">commonly</span> <span word="served">served</span> <span word="at">at</span> <span word="pizza">pizza</span> <span word="restaurants">restaurants</span>. 4. <span word="The">The</span> <span word="diversification">diversification</span> <span word="strategy">strategy</span> <span word="is">is</span> <span word="to">to</span> <span word="be">be</span> <span word="the">the</span> <span word="first">first</span> <span word="mover">mover</span>. 5. <span word="In">In</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span>, <span word="a">a</span> <span word="Pan">Pan</span> <span word="Pizza">Pizza</span> <span word="was">was</span> ___________ <span word="to">to</span> <span word="serve">serve</span> <span word="in">in</span> 5 <span word="minutes">minutes</span>. 6. <span word="If">If</span> <span word="you">you</span> <span word="want">want</span> <span word="a">a</span> <span word="pizza">pizza</span> <span word="from">from</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="delivered">delivered</span> <span word="directly">directly</span> <span word="to">to</span> <span word="your">your</span> <span word="house">house</span>, <span word="you">you</span> <span word="have">have</span> <span word="to">to</span> <span word="have">have</span> ________ <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="place">place</span>. 7. <span word="In">In</span> <span word="order">order</span> <span word="to">to</span> <span word="make">make</span> <span word="sure">sure</span> <span word="their">their</span> <span word="customers">customers</span> <span word="were">were</span> <span word="happy">happy</span>, <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="introduced">introduced</span> ________________. 8. <span word="The">The</span> <span word="higher">higher</span> <span word="overhead">overhead</span> <span word="costs">costs</span> <span word="of">of</span> <span word="Pizza">Pizza</span> <span word="Hut">Hut</span> <span word="obviously">obviously</span> <span word="accounted">accounted</span> <span word="for">for</span> ______________. 9. <span word="The">The</span> <span word="reason">reason</span> <span word="why">why</span> <span word="Dominos">Dominos</span> <span word="withdrew">withdrew</span> <span word="their">their</span> <span word="promotion">promotion</span> <span word="was">was</span> <span word="that">that</span> <span word="they">they</span> <span word="suffered">suffered</span> <span word="legally">legally</span> <span word="from">from</span> _____________. 10. <span word="Major">Major</span> <span word="pizza">pizza</span> <span word="makers">makers</span> <span word="have">have</span> <span word="to">to</span> <span word="face">face</span> <span word="the">the</span> <span word="problem">problem</span> <span word="that">that</span> <span word="their">their</span> <span word="competitive">competitive</span> <span word="advantages">advantages</span> <span word="are">are</span> _________.</p>
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