2014年度北京导航考研英语强化班讲义
<p> <span word="Group">Group</span> 1：</p><p> 1. <span word="What">What</span> <span word="is">is</span> <span word="harder">harder</span> <span word="to">to</span> <span word="establish">establish</span> <span word="is">is</span> <span word="whether">whether</span> <span word="the">the</span> <span word="productivity">productivity</span> <span word="revolution">revolution</span> <span word="that">that</span> <span word="businessmen">businessmen</span> <span word="assume">assume</span> <span word="they">they</span> <span word="are">are</span> <span word="presiding">presiding</span> <span word="over">over</span> <span word="is">is</span> <span word="for">for</span> <span word="real">real</span>.</p><p> 2. <span word="It">It</span> <span word="is">is</span> <span word="entirely">entirely</span> <span word="reasonable">reasonable</span> <span word="for">for</span> <span word="auditors">auditors</span> <span word="to">to</span> <span word="believe">believe</span> <span word="that">that</span> <span word="scientists">scientists</span> <span word="who">who</span> <span word="know">know</span> <span word="exactly">exactly</span> <span word="where">where</span> <span word="they">they</span> <span word="are">are</span> <span word="going">going</span> <span word="and">and</span> <span word="how">how</span> <span word="they">they</span> <span word="will">will</span> <span word="get">get</span> <span word="there">there</span> <span word="should">should</span> <span word="not">not</span> <span word="be">be</span> <span word="distracted">distracted</span> <span word="by">by</span> <span word="the">the</span> <span word="necessity">necessity</span> <span word="of">of</span> <span word="keeping">keeping</span> <span word="one">one</span> <span word="eye">eye</span> <span word="on">on</span> <span word="the">the</span> <span word="cash">cash</span> <span word="register">register</span> <span word="while">while</span> <span word="the">the</span> <span word="other">other</span> <span word="eye">eye</span> <span word="is">is</span> <span word="on">on</span> <span word="the">the</span> <span word="microscope">microscope</span>.</p><p> 3. <span word="I">I</span> <span word="have">have</span> <span word="discovered">discovered</span>, <span word="as">as</span> <span word="perhaps">perhaps</span> <span word="Kelsey">Kelsey</span> <span word="will">will</span> <span word="after">after</span> <span word="her">her</span> <span word="much">much</span>-<span word="publicized">publicized</span> <span word="resignation">resignation</span> <span word="from">from</span> <span word="the">the</span> <span word="editorship">editorship</span> <span word="of">of</span> <span word="She">She</span> <span word="after">after</span> <span word="a">a</span> <span word="build">build</span>-<span word="up">up</span> <span word="of">of</span> <span word="stress">stress</span>, <span word="that">that</span> <span word="abandoning">abandoning</span> <span word="the">the</span> <span word="doctrine">doctrine</span> <span word="of">of</span> <span word="juggling">juggling</span> <span word="your">your</span> <span word="life">life</span> , <span word="and">and</span> <span word="making">making</span> <span word="the">the</span> <span word="alternative">alternative</span> <span word="move">move</span> <span word="into">into</span> <span word="downshifting">downshifting</span> <span word="brings">brings</span> <span word="with">with</span> <span word="it">it</span> <span word="far">far</span> <span word="greater">greater</span> <span word="rewards">rewards</span> <span word="than">than</span> <span word="financial">financial</span> <span word="success">success</span> <span word="and">and</span> <span word="social">social</span> <span word="status">status</span>.</p><p> 4. <span word="This">This</span> <span word="eye">eye</span>-<span word="on">on</span>-<span word="the">the</span>-<span word="consumer">consumer</span> <span word="approach">approach</span> <span word="is">is</span> <span word="known">known</span> <span word="as">as</span> <span word="the">the</span> <span word="marketing">marketing</span> <span word="concept">concept</span>, <span word="which">which</span> <span word="simply">simply</span> <span word="means">means</span> <span word="that">that</span> <span word="instead">instead</span> <span word="of">of</span> <span word="trying">trying</span> <span word="to">to</span> <span word="sell">sell</span> <span word="whatever">whatever</span> <span word="is">is</span> <span word="easiest">easiest</span> <span word="to">to</span> <span word="produce">produce</span> <span word="or">or</span> <span word="buy">buy</span> <span word="for">for</span> <span word="resale">resale</span>, <span word="the">the</span> <span word="makers">makers</span> <span word="and">and</span> <span word="dealers">dealers</span> <span word="first">first</span> <span word="endeavor">endeavor</span> <span word="to">to</span> <span word="find">find</span> <span word="out">out</span> <span word="what">what</span> <span word="the">the</span> <span word="consumer">consumer</span> <span word="wants">wants</span> <span word="to">to</span> <span word="buy">buy</span> <span word="and">and</span> <span word="then">then</span> <span word="go">go</span> <span word="about">about</span> <span word="making">making</span> <span word="it">it</span> <span word="available">available</span> <span word="for">for</span> <span word="purchase">purchase</span>.</p><p> 5. <span word="When">When</span> <span word="a">a</span> <span word="packaging">packaging</span> <span word="expert">expert</span> <span word="explained">explained</span> <span word="that">that</span> <span word="he">he</span> <span word="was">was</span> <span word="able">able</span> <span word="to">to</span> <span word="multiply">multiply</span> <span word="the">the</span> <span word="price">price</span> <span word="of">of</span> <span word="hard">hard</span> <span word="sweets">sweets</span> <span word="by">by</span> 2.5, <span word="from">from</span> 1<span word="dollar">dollar</span> <span word="to">to</span> 2.50 <span word="dollars">dollars</span> <span word="by">by</span> <span word="changing">changing</span> <span word="to">to</span> <span word="a">a</span> <span word="fancy">fancy</span> <span word="jar">jar</span>, <span word="or">or</span> <span word="that">that</span> <span word="he">he</span> <span word="had">had</span> <span word="made">made</span> <span word="a">a</span> 5-<span word="ounce">ounce</span> <span word="bottle">bottle</span> <span word="look">look</span> <span word="as">as</span> <span word="though">though</span> <span word="it">it</span> <span word="held">held</span> 8 <span word="ounces">ounces</span>, <span word="he">he</span> <span word="was">was</span> <span word="in">in</span> <span word="effect">effect</span> <span word="telling">telling</span> <span word="the">the</span> <span word="public">public</span> <span word="that">that</span> <span word="packaging">packaging</span> <span word="can">can</span> <span word="be">be</span> <span word="a">a</span> <span word="very">very</span> <span word="expensive">expensive</span> <span word="luxury">luxury</span>.</p><p> 6. <span word="It">It</span> <span word="has">has</span> <span word="also">also</span> <span word="been">been</span> <span word="proposed">proposed</span> <span word="that">that</span> <span word="just">just</span> <span word="because">because</span> <span word="we">we</span> <span word="know">know</span> <span word="so">so</span> <span word="much">much</span> <span word="about">about</span> <span word="people">people</span> <span word="intuitively">intuitively</span>, <span word="there">there</span> <span word="has">has</span> <span word="been">been</span> <span word="less">less</span> <span word="incentive">incentive</span> <span word="for">for</span> <span word="studying">studying</span> <span word="them">them</span> <span word="scientifically">scientifically</span>: <span word="why">why</span> <span word="should">should</span> <span word="one">one</span> <span word="develop">develop</span> <span word="a">a</span> <span word="theory">theory</span>, <span word="carry">carry</span> <span word="out">out</span> <span word="systematic">systematic</span> <span word="observations">observations</span>, <span word="or">or</span> <span word="make">make</span> <span word="predictions">predictions</span> <span word="about">about</span> <span word="the">the</span> <span word="obvious">obvious</span>?</p>
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