微软苹果商标之战语言学家助阵
<p> <span word="Microsoft">Microsoft</span> <span word="and">and</span> <span word="Apple">Apple</span> <span word="are">are</span> <span word="currently">currently</span> <span word="embroiled">embroiled</span> <span word="in">in</span> <span word="a">a</span> <span word="fairly">fairly</span> <span word="ridiculous">ridiculous</span> <span word="court">court</span> <span word="case">case</span> <span word="over">over</span> <span word="whether">whether</span> <span word="Apple">Apple</span> <span word="should">should</span> <span word="be">be</span> <span word="allowed">allowed</span> <span word="to">to</span> <span word="trademark">trademark</span> <span word="the">the</span> <span word="phrase">phrase</span> <span word="App">App</span> <span word="Store">Store</span>。 微软和苹果最近卷入一场荒谬的官司：苹果能不能拿<span word="App">App</span> <span word="Store">Store</span>这个词注册商标? <span word="In">In</span> <span word="the">the</span> <span word="latest">latest</span> <span word="salvo">salvo</span>, <span word="Microsoft">Microsoft</span> <span word="has">has</span> <span word="continued">continued</span> <span word="its">its</span> <span word="opposition">opposition</span> <span word="to">to</span> <span word="Apple">Apple</span> <span word="with">with</span> <span word="testimony">testimony</span> <span word="from">from</span> <span word="linguist">linguist</span>, <span word="Dr">Dr</span> <span word="Ronald">Ronald</span> <span word="R">R</span> <span word="Butters">Butters</span>, <span word="PhD">PhD</span>, <span word="arguing">arguing</span> <span word="that">that</span> <span word="app">app</span> <span word="store">store</span> <span word="just">just</span> <span word="means">means</span> <span word="store">store</span> <span word="at">at</span> <span word="which">which</span> <span word="apps">apps</span> <span word="are">are</span> <span word="offered">offered</span> <span word="for">for</span> <span word="sale">sale</span>. <span word="Butters">Butters</span> <span word="has">has</span> <span word="been">been</span> <span word="employed">employed</span> <span word="to">to</span> <span word="to">to</span> <span word="refute">refute</span> <span word="testimony">testimony</span> <span word="for">for</span> <span word="Apple">Apple</span> <span word="by">by</span> <span word="Dr">Dr</span> <span word="Robert">Robert</span> <span word="A">A</span>. <span word="Leonard">Leonard</span>, <span word="PhD">PhD</span>, <span word="which">which</span> <span word="argued">argued</span> <span word="App">App</span> <span word="Store">Store</span> <span word="was">was</span> <span word="a">a</span> <span word="proper">proper</span> <span word="noun">noun</span> <span word="that">that</span> <span word="had">had</span> <span word="become">become</span> <span word="associated">associated</span> <span word="with">with</span> <span word="Apple">Apple</span>. <span word="Or">Or</span> <span word="something">something</span> <span word="like">like</span> <span word="that">that</span>. <span word="Its">Its</span> <span word="all">all</span> <span word="a">a</span> <span word="bit">bit</span> <span word="complicated">complicated</span>, <span word="semantic">semantic</span> <span word="even">even</span>。 微软引用语言学家<span word="Ronald">Ronald</span> <span word="R">R</span> <span word="Butters">Butters</span>的意见，称<span word="App">App</span> <span word="Store">Store</span>这个词组意为出售应用软件的商店，是通用词汇，不能用来当商标的名字。苹果那边则聘请 <span word="Robert">Robert</span> <span word="A">A</span>. <span word="Leonard">Leonard</span>教授辩护，后者认为<span word="App">App</span> <span word="Store">Store</span>是专有名词，而且一说就使人联想到苹果，当然可以拿来做商标名。从语义学上看的确蛮复杂。 <span word="As">As</span> <span word="an">an</span> <span word="aside">aside</span>, <span word="its">its</span> <span word="funny">funny</span> <span word="how">how</span> <span word="both">both</span> <span word="linguists">linguists</span> <span word="have">have</span> <span word="a">a</span> <span word="middle">middle</span> <span word="initial">initial</span> <span word="in">in</span> <span word="their">their</span> <span word="name">name</span> - <span word="do">do</span> <span word="you">you</span> <span word="think">think</span> <span word="thats">thats</span> <span word="something">something</span> <span word="common">common</span> <span word="to">to</span> <span word="linguists">linguists</span> <span word="or">or</span> <span word="only">only</span> <span word="to">to</span> <span word="linguists">linguists</span> <span word="that">that</span> <span word="provide">provide</span> <span word="expert">expert</span> <span word="testimony">testimony</span> <span word="to">to</span> <span word="computer">computer</span> <span word="companies">companies</span> <span word="engaged">engaged</span> <span word="in">in</span> <span word="trademark">trademark</span> <span word="rows">rows</span>? 跳出来看，亮点在于两位语言学家的名字里都有一个首字母缩写的中名你觉得是语言学家都有这样的名字，还是只限于会为<span word="IT">IT</span>公司商标争夺战提供专业意见的语言学家? <span word="Quite">Quite</span> <span word="why">why</span> <span word="a">a</span> <span word="company">company</span> <span word="that">that</span> <span word="trademarked">trademarked</span> <span word="the">the</span> <span word="word">word</span> <span word="Windows">Windows</span> <span word="should">should</span> <span word="have">have</span> <span word="an">an</span> <span word="issue">issue</span> <span word="with">with</span> <span word="a">a</span> <span word="company">company</span> <span word="that">that</span> <span word="has">has</span> <span word="trademarked">trademarked</span> <span word="the">the</span> <span word="word">word</span> <span word="Apple">Apple</span> <span word="seeking">seeking</span> <span word="to">to</span> <span word="do">do</span> <span word="the">the</span> <span word="same">same</span> <span word="for">for</span> <span word="App">App</span> <span word="Store">Store</span> <span word="is">is</span> <span word="a">a</span> <span word="bit">bit</span> <span word="odd">odd</span>. <span word="Was">Was</span> <span word="Microsoft">Microsoft</span> <span word="planning">planning</span> <span word="to">to</span> <span word="follow">follow</span> <span word="in">in</span> <span word="Apples">Apples</span> <span word="footsteps">footsteps</span> <span word="by">by</span> <span word="launching">launching</span> <span word="its">its</span> <span word="own">own</span> <span word="store">store</span> <span word="at">at</span> <span word="which">which</span> <span word="apps">apps</span> <span word="are">are</span> <span word="offered">offered</span> <span word="for">for</span> <span word="sale">sale</span> <span word="and">and</span> <span word="calling">calling</span> <span word="it">it</span> <span word="the">the</span> <span word="App">App</span> <span word="Store">Store</span>? 到底为什么一家用<span word="windows">windows</span>这个词注册了商标的公司会和一家用<span word="apple">apple</span>这个词注册了商标的公司，会就<span word="app">app</span> <span word="store">store</span>这个词能不能用来注册商标吵起来?难倒微软也想弄一个出售应用软件的商店的品牌，并取名叫<span word="app">app</span> <span word="store">store</span>? <span word="A">A</span> <span word="bit">bit</span> <span word="of">of</span> <span word="common">common</span> <span word="sense">sense</span> <span word="might">might</span> <span word="have">have</span> <span word="been">been</span> <span word="better">better</span> <span word="employed">employed</span> <span word="from">from</span> <span word="both">both</span> <span word="sides">sides</span> <span word="rather">rather</span> <span word="than">than</span> <span word="paying">paying</span> <span word="lawyers">lawyers</span> <span word="and">and</span> <span word="linguists">linguists</span>. <span word="Sadly">Sadly</span>, <span word="there">there</span> <span word="isnt">isnt</span> <span word="an">an</span> <span word="app">app</span> <span word="for">for</span> <span word="that">that</span>。 双方都要有点脑子才行啊不要把钱白白浪费在请律师和语言学家上面。不过，还真没有那一款软件能解决这个问题。</p>
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