六级考试阅读理解真题精选练习6
<p> <span word="Marketing">Marketing</span>, <span word="on">on</span> <span word="the">the</span> <span word="other">other</span> <span word="hand">hand</span>, <span word="focuses">focuses</span> <span word="on">on</span> <span word="the">the</span> <span word="wants">wants</span> <span word="of">of</span> <span word="consumers">consumers</span>. <span word="It">It</span> <span word="begins">begins</span> <span word="with">with</span> <span word="first">first</span> <span word="analyzing">analyzing</span> <span word="the">the</span> <span word="preferences">preferences</span> <span word="and">and</span> <span word="demands">demands</span> <span word="of">of</span> <span word="consumers">consumers</span> <span word="and">and</span> <span word="then">then</span> <span word="producing">producing</span> <span word="goods">goods</span> <span word="that">that</span> <span word="will">will</span> <span word="satisfy">satisfy</span> <span word="them">them</span>. <span word="This">This</span> <span word="eye">eye</span>-<span word="on">on</span>-<span word="the">the</span>-<span word="consumer">consumer</span> <span word="approach">approach</span> <span word="is">is</span> <span word="known">known</span> <span word="as">as</span> <span word="the">the</span> <span word="marketing">marketing</span> <span word="concept">concept</span>, <span word="which">which</span> <span word="simply">simply</span> <span word="means">means</span> <span word="that">that</span> <span word="instead">instead</span> <span word="of">of</span> <span word="trying">trying</span> <span word="to">to</span> <span word="sell">sell</span> <span word="whatever">whatever</span> <span word="is">is</span> <span word="easiest">easiest</span> <span word="to">to</span> <span word="produce">produce</span> <span word="or">or</span> <span word="buy">buy</span> <span word="for">for</span> <span word="resale">resale</span>, <span word="the">the</span> <span word="makers">makers</span> <span word="and">and</span> <span word="dealers">dealers</span> <span word="first">first</span> <span word="endeavor">endeavor</span> <span word="to">to</span> <span word="find">find</span> <span word="out">out</span> <span word="what">what</span> <span word="the">the</span> <span word="consumer">consumer</span> <span word="wants">wants</span> <span word="to">to</span> <span word="buy">buy</span> <span word="and">and</span> <span word="then">then</span> <span word="go">go</span> <span word="about">about</span> <span word="making">making</span> <span word="it">it</span> <span word="available">available</span> <span word="for">for</span> <span word="purchase">purchase</span>.</p><p> <span word="This">This</span> <span word="concept">concept</span> <span word="does">does</span> <span word="not">not</span> <span word="imply">imply</span> <span word="that">that</span> <span word="business">business</span> <span word="is">is</span> <span word="benevolent">benevolent</span> <span word="or">or</span> <span word="that">that</span> <span word="consumer">consumer</span> <span word="satisfaction">satisfaction</span> <span word="is">is</span> <span word="given">given</span> <span word="priority">priority</span> <span word="over">over</span> <span word="profit">profit</span> <span word="in">in</span> <span word="a">a</span> <span word="company">company</span>. <span word="There">There</span> <span word="are">are</span> <span word="always">always</span> <span word="two">two</span> <span word="sides">sides</span> <span word="to">to</span> <span word="every">every</span> <span word="business">business</span> <span word="transactionthe">transactionthe</span> <span word="firm">firm</span> <span word="and">and</span> <span word="the">the</span> <span word="customerand">customerand</span> <span word="each">each</span> <span word="must">must</span> <span word="be">be</span> <span word="satisfied">satisfied</span> <span word="before">before</span> <span word="trade">trade</span> <span word="occurs">occurs</span>. <span word="Successful">Successful</span> <span word="merchants">merchants</span> <span word="and">and</span> <span word="producers">producers</span>, <span word="however">however</span>, <span word="recognize">recognize</span> <span word="that">that</span> <span word="the">the</span> <span word="surest">surest</span> <span word="route">route</span> <span word="to">to</span> <span word="profit">profit</span> <span word="is">is</span> <span word="through">through</span> <span word="understanding">understanding</span> <span word="and">and</span> <span word="catering">catering</span> <span word="to">to</span> <span word="customers">customers</span>. <span word="A">A</span> <span word="striking">striking</span> <span word="example">example</span> <span word="of">of</span> <span word="the">the</span> <span word="importance">importance</span> <span word="of">of</span> <span word="catering">catering</span> <span word="to">to</span> <span word="the">the</span> <span word="consumer">consumer</span> <span word="presented">presented</span> <span word="itself">itself</span> <span word="in">in</span> <span word="mid">mid</span>_1985, <span word="when">when</span> <span word="Coca">Coca</span> <span word="Cola">Cola</span> <span word="changed">changed</span> <span word="the">the</span> <span word="flavor">flavor</span> <span word="of">of</span> <span word="its">its</span> <span word="drink">drink</span>. <span word="The">The</span> <span word="nonacceptance">nonacceptance</span> <span word="of">of</span> <span word="the">the</span> <span word="new">new</span> <span word="flavor">flavor</span> <span word="by">by</span> <span word="a">a</span> <span word="significant">significant</span> <span word="portion">portion</span> <span word="of">of</span> <span word="the">the</span> <span word="public">public</span> <span word="brought">brought</span> <span word="about">about</span> <span word="a">a</span> <span word="prompt">prompt</span> <span word="restoration">restoration</span> <span word="of">of</span> <span word="the">the</span> <span word="Classic">Classic</span> <span word="Coke">Coke</span>, <span word="which">which</span> <span word="was">was</span> <span word="then">then</span> <span word="marketed">marketed</span> <span word="alongside">alongside</span> <span word="the">the</span> <span word="new">new</span>. <span word="King">King</span> <span word="Customer">Customer</span> <span word="ruled">ruled</span>!</p><p> 26.<span word="The">The</span> <span word="marketing">marketing</span> <span word="concept">concept</span> <span word="discussed">discussed</span> <span word="in">in</span> <span word="the">the</span> <span word="passage">passage</span> <span word="is">is</span>, <span word="in">in</span> <span word="essence">essence</span>,</p><p> <span word="A">A</span>) <span word="the">the</span> <span word="practice">practice</span> <span word="of">of</span> <span word="turning">turning</span> <span word="goods">goods</span> <span word="into">into</span> <span word="money">money</span></p><p> <span word="B">B</span>) <span word="making">making</span> <span word="goods">goods</span> <span word="available">available</span> <span word="for">for</span> <span word="purchase">purchase</span></p><p> <span word="C">C</span>) <span word="the">the</span> <span word="customer">customer</span>-<span word="centred">centred</span> <span word="approach">approach</span></p>
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