英语六级必读美文024：飘香的老咖啡
<p> <span word="In">In</span> 1895, <span word="a">a</span> <span word="man">man</span> <span word="named">named</span> <span word="Luigi">Luigi</span> <span word="Lavazza">Lavazza</span> <span word="purchased">purchased</span> <span word="a">a</span> <span word="little">little</span> <span word="grocery">grocery</span> <span word="store">store</span> <span word="in">in</span> <span word="northern">northern</span> <span word="Italy">Italy</span> <span word="for">for</span> <span word="about">about</span> $20. <span word="Today">Today</span>, <span word="over">over</span> <span word="one">one</span> <span word="hundred">hundred</span> <span word="years">years</span> <span word="later">later</span>, <span word="Luigi">Luigi</span> <span word="Lavazza">Lavazza</span> <span word="S">S</span>.<span word="P">P</span>.<span word="A">A</span> <span word="is">is</span> <span word="the">the</span> <span word="irrefutable">irrefutable</span> <span word="leader">leader</span> <span word="of">of</span> <span word="the">the</span> <span word="espresso">espresso</span> <span word="market">market</span> <span word="in">in</span> <span word="Italy">Italy</span>, <span word="boasting">boasting</span> <span word="nearly">nearly</span> 45 <span word="percent">percent</span> <span word="of">of</span> <span word="the">the</span> <span word="total">total</span> <span word="coffee">coffee</span> <span word="market">market</span> <span word="share">share</span>. <span word="The">The</span> <span word="company">company</span> <span word="owes">owes</span> <span word="its">its</span> <span word="success">success</span> <span word="to">to</span> <span word="its">its</span> <span word="dynanuc">dynanuc</span> <span word="approach">approach</span> <span word="to">to</span> <span word="business">business</span> <span word="and">and</span> <span word="careful">careful</span> <span word="attention">attention</span> <span word="to">to</span> <span word="its">its</span> <span word="customers">customers</span> <span word="needs">needs</span>.</p><p> 1895年，一位名叫路吉 拉法札的男子花20美元买下意大利北部一家小杂货店0 100年后的今天，路吉 拉法札连锁事业无疑已是意大利浓缩咖啡市场的领导品牌，占有约45%的市场。公司将其成就归功于机动灵活的营销策略及其对顾客需求的关照。</p><p> <span word="In">In</span> <span word="Lavazzas">Lavazzas</span> <span word="store">store</span>, <span word="coffee">coffee</span> <span word="was">was</span> <span word="sold">sold</span> <span word="raw">raw</span> <span word="and">and</span> <span word="then">then</span> <span word="roasted">roasted</span> <span word="according">according</span> <span word="to">to</span> <span word="each">each</span> <span word="customers">customers</span> <span word="personal">personal</span> <span word="preference">preference</span>. <span word="Luigi">Luigi</span> <span word="Lavazza">Lavazza</span> <span word="was">was</span> <span word="considerably">considerably</span> <span word="skilled">skilled</span> <span word="at">at</span> <span word="carefully">carefully</span> <span word="selecting">selecting</span> <span word="the">the</span> <span word="amount">amount</span> <span word="of">of</span> <span word="each">each</span> <span word="ingredient">ingredient</span> <span word="required">required</span> <span word="for">for</span> <span word="one">one</span> <span word="particular">particular</span> <span word="blend">blend</span> <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="expertly">expertly</span> <span word="determining">determining</span> <span word="the">the</span> <span word="degree">degree</span> <span word="of">of</span> <span word="roasting">roasting</span>.<span word="Over">Over</span> <span word="the">the</span> <span word="next">next</span> <span word="sixty">sixty</span> <span word="years">years</span>, <span word="the">the</span> <span word="company">company</span> <span word="experienced">experienced</span> <span word="rapid">rapid</span> <span word="commercial">commercial</span> <span word="growth">growth</span> <span word="with">with</span> <span word="its">its</span> <span word="foray">foray</span> <span word="into">into</span> <span word="the">the</span> <span word="wholesale">wholesale</span> <span word="market">market</span> <span word="and">and</span> <span word="its">its</span> <span word="decision">decision</span> <span word="to">to</span> <span word="narrow">narrow</span> <span word="down">down</span> <span word="its">its</span> <span word="range">range</span> <span word="of">of</span> <span word="products">products</span>. <span word="By">By</span> <span word="the">the</span> <span word="mid">mid</span> <span word="forties">forties</span>, <span word="the">the</span> <span word="company">company</span>, <span word="now">now</span> <span word="Luigi">Luigi</span> <span word="Lavazza">Lavazza</span> <span word="S">S</span>.<span word="P">P</span>.<span word="A">A</span>, <span word="began">began</span> <span word="specializing">specializing</span> <span word="in">in</span> <span word="the">the</span> <span word="production">production</span> <span word="of">of</span> <span word="coffee">coffee</span>.</p><p> 拉法札店里销售的是生咖啡，它根据顾客的个人喜好而作相应的烘培。 拉法札在此方面的技巧十分娴熟，对任意一种特殊配制，其原料的质与量均是经过精挑细选，烘培的程度亦是经过审慎的专业判断。随后的60年中，该公司以突袭批发市场决定缩减产品经营范围的办法，取得了商业的迅速发展。在40年代中期，现名拉法札连锁事业的公司开始专门生产咖啡。</p>
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