英语六级分类阅读模拟训练附答案和精讲:商业经济(2)
<p> <span word="Passage">Passage</span> 2</p><p> <span word="High">High</span> <span word="street">street</span> <span word="shops">shops</span> <span word="use">use</span> <span word="a">a</span> <span word="variety">variety</span> <span word="of">of</span> <span word="means">means</span> <span word="to">to</span> <span word="attract">attract</span> <span word="shoppers">shoppers</span>, <span word="such">such</span> <span word="as">as</span> <span word="striking">striking</span> <span word="window">window</span> <span word="displays">displays</span>, <span word="huge">huge</span> <span word="red">red</span> <span word="Sale">Sale</span> <span word="signs">signs</span> <span word="and">and</span> <span word="special">special</span> <span word="promotions">promotions</span>. <span word="Online">Online</span> <span word="retailers">retailers</span> <span word="also">also</span> _1_ <span word="similar">similar</span> <span word="techniques">techniques</span> <span word="to">to</span> <span word="tempt">tempt</span> <span word="people">people</span> <span word="to">to</span> <span word="their">their</span> <span word="websites">websites</span> <span word="and">and</span> <span word="to">to</span> <span word="make">make</span> <span word="a">a</span> <span word="purchase">purchase</span>. <span word="In">In</span> <span word="the">the</span> <span word="Internet">Internet</span> _2_ <span word="years">years</span>, <span word="online">online</span> <span word="retailers">retailers</span> <span word="competed">competed</span> <span word="on">on</span> <span word="price">price</span>, <span word="but">but</span> <span word="today">today</span> <span word="you">you</span> <span word="just">just</span> <span word="pay">pay</span> <span word="the">the</span> <span word="same">same</span> <span word="price">price</span> <span word="online">online</span> <span word="as">as</span> <span word="offline">offline</span>. <span word="Any">Any</span> <span word="difference">difference</span> <span word="is">is</span> <span word="made">made</span> <span word="up">up</span> <span word="by">by</span> <span word="the">the</span> <span word="delivery">delivery</span> <span word="charge">charge</span>, <span word="says">says</span> <span word="Gavin">Gavin</span> <span word="George">George</span>, <span word="a">a</span> <span word="partner">partner</span> <span word="at">at</span> <span word="Itim">Itim</span> <span word="Group">Group</span>, <span word="a">a</span> <span word="consultancy">consultancy</span>.</p><p> <span word="Todays">Todays</span> <span word="online">online</span> <span word="retailers">retailers</span> <span word="are">are</span> <span word="using">using</span> <span word="e">e</span>-<span word="mail">mail</span> <span word="marketing">marketing</span>, <span word="personalized">personalized</span> <span word="technology">technology</span>, <span word="smart">smart</span> <span word="search">search</span> <span word="engines">engines</span> <span word="and">and</span> _3_ <span word="in">in</span> <span word="an">an</span> <span word="effort">effort</span> <span word="to">to</span> <span word="increase">increase</span> <span word="traffic">traffic</span> <span word="and">and</span> <span word="sales">sales</span>. <span word="Some">Some</span> <span word="online">online</span> <span word="retailers">retailers</span> <span word="are">are</span> <span word="using">using</span> _4_ <span word="e">e</span>-<span word="mail">mail</span> <span word="services">services</span> <span word="to">to</span> <span word="encourage">encourage</span> <span word="customers">customers</span> <span word="to">to</span> <span word="visit">visit</span> <span word="their">their</span> <span word="sites">sites</span>. <span word="The">The</span> <span word="travel">travel</span> <span word="and">and</span> <span word="leisure">leisure</span> <span word="retailer">retailer</span> <span word="Lastminute">Lastminute</span>, <span word="for">for</span> <span word="example">example</span>, <span word="sends">sends</span> <span word="more">more</span> <span word="than">than</span> 2 <span word="million">million</span> <span word="emails">emails</span> <span word="to">to</span> <span word="customers">customers</span> <span word="every">every</span> <span word="week">week</span>. <span word="The">The</span> <span word="content">content</span> <span word="of">of</span> <span word="the">the</span> <span word="email">email</span> <span word="is">is</span> _5_ <span word="to">to</span> <span word="fit">fit</span> <span word="the">the</span> <span word="recipients">recipients</span> <span word="age">age</span>, <span word="lifestyle">lifestyle</span> <span word="and">and</span> <span word="other">other</span> <span word="factors">factors</span>.</p><p> <span word="Carl">Carl</span> <span word="Lyons">Lyons</span>, <span word="head">head</span> <span word="of">of</span> <span word="marketing">marketing</span> <span word="at">at</span> <span word="Lastminute">Lastminute</span>.<span word="com">com</span> <span word="UK">UK</span>, <span word="says">says</span>:<span word="E">E</span>-<span word="mail">mail</span> <span word="is">is</span> <span word="a">a</span> <span word="different">different</span> <span word="medium">medium</span> <span word="with">with</span> <span word="its">its</span> <span word="own">own</span> <span word="culture">culture</span>, <span word="so">so</span> <span word="you">you</span> <span word="have">have</span> <span word="to">to</span> <span word="know">know</span> <span word="how">how</span> <span word="to">to</span> <span word="use">use</span> <span word="it">it</span> _6_ <span word="if">if</span> <span word="its">its</span> <span word="going">going</span> <span word="to">to</span> <span word="be">be</span> <span word="effective">effective</span>. <span word="What">What</span> <span word="youre">youre</span> <span word="trying">trying</span> <span word="to">to</span> <span word="do">do</span> <span word="is">is</span> <span word="to">to</span> _7_ <span word="lookers">lookers</span> <span word="into">into</span> <span word="bookers">bookers</span>.</p><p> <span word="MyPoints">MyPoints</span> <span word="is">is</span> <span word="an">an</span> _8_ <span word="scheme">scheme</span> <span word="for">for</span> <span word="online">online</span> <span word="shoppers">shoppers</span>, <span word="which">which</span> <span word="gives">gives</span> <span word="them">them</span> <span word="points">points</span> <span word="for">for</span> <span word="reading">reading</span> <span word="e">e</span>-<span word="mails">mails</span>,<span word="visiting">visiting</span> <span word="sites">sites</span> <span word="and">and</span> <span word="making">making</span> <span word="purchases">purchases</span>. <span word="The">The</span> <span word="acquired">acquired</span> <span word="points">points</span> <span word="can">can</span> <span word="be">be</span> _9_ <span word="for">for</span> <span word="a">a</span> <span word="variety">variety</span> <span word="of">of</span> <span word="goods">goods</span> <span word="and">and</span> <span word="services">services</span>. <span word="In">In</span> <span word="the">the</span> <span word="US">US</span>, <span word="there">there</span> <span word="are">are</span> <span word="more">more</span> <span word="than">than</span> 10 <span word="million">million</span> <span word="MyPoints">MyPoints</span> <span word="registered">registered</span> <span word="users">users</span>. <span word="The">The</span> <span word="service">service</span> <span word="is">is</span> <span word="free">free</span> <span word="to">to</span> <span word="join">join</span> <span word="and">and</span> <span word="subscribers">subscribers</span> <span word="complete">complete</span> <span word="an">an</span> <span word="online">online</span> _10_ <span word="that">that</span> <span word="produces">produces</span> 400 <span word="data">data</span> <span word="points">points</span> <span word="about">about</span> <span word="them">them</span>.</p>
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