2015考研英语阅读音乐与购物
<p> <span word="Music">Music</span> <span word="and">and</span> <span word="shopping">shopping</span></p><p> 音乐与购物</p><p> <span word="Beware">Beware</span> <span word="of">of</span> <span word="Beethoven">Beethoven</span></p><p> 谨防贝多芬</p><p> <span word="What">What</span> <span word="you">you</span> <span word="hear">hear</span> <span word="affects">affects</span> <span word="what">what</span> <span word="you">you</span> <span word="buy">buy</span> <span word="online">online</span></p><p> 你所听到的会影响你在网上购物时的选择</p><p> <span word="EVER">EVER</span> <span word="since">since</span> <span word="Muzak">Muzak</span> <span word="started">started</span> <span word="serenading">serenading</span> <span word="patrons">patrons</span> <span word="ofhotels">ofhotels</span> <span word="and">and</span> <span word="restaurants">restaurants</span> <span word="in">in</span> <span word="the">the</span> 1930<span word="s">s</span>, <span word="piped">piped</span>-<span word="in">in</span> <span word="musichas">musichas</span> <span word="been">been</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="consumer">consumer</span> <span word="experience">experience</span>. <span word="Without">Without</span> <span word="the">the</span> <span word="throb">throb</span> <span word="of">of</span> <span word="a">a</span> <span word="synthesiser">synthesiser</span> <span word="or">or</span> <span word="a">a</span> <span word="guitar">guitar</span> <span word="stwang">stwang</span>, <span word="shoppers">shoppers</span> <span word="would">would</span> <span word="sense">sense</span> <span word="something">something</span> <span word="missing">missing</span> <span word="as">as</span> <span word="they">they</span> <span word="tried">tried</span> <span word="on">on</span> <span word="jeans">jeans</span> <span word="or">or</span> <span word="filled">filled</span> <span word="up">up</span> <span word="trolleys">trolleys</span>.<span word="Specialists">Specialists</span> <span word="like">like</span> <span word="Mood">Mood</span> <span word="Media">Media</span>, <span word="which">which</span> <span word="bought">bought</span> <span word="Muzak">Muzak</span> <span word="in">in</span> 2011, <span word="devise">devise</span> <span word="audio">audio</span> <span word="programmes">programmes</span> <span word="to">to</span> <span word="influencethe">influencethe</span> <span word="feel">feel</span> <span word="of">of</span> <span word="shops">shops</span> <span word="and">and</span> <span word="cater">cater</span> <span word="to">to</span> <span word="customers">customers</span> <span word="tastes">tastes</span>. <span word="The">The</span> <span word="idea">idea</span> <span word="is">is</span> <span word="to">to</span> <span word="entertain">entertain</span>, <span word="and">and</span> <span word="therebyprolong">therebyprolong</span> <span word="the">the</span> <span word="time">time</span> <span word="shoppers">shoppers</span> <span word="spend">spend</span> <span word="in">in</span> <span word="stores">stores</span>, <span word="says">says</span> <span word="Claude">Claude</span> <span word="Nahon">Nahon</span>, <span word="the">the</span> <span word="firm">firm</span> <span word="s">s</span> <span word="international">international</span> <span word="chief">chief</span>.<span word="Music">Music</span> <span word="by">by</span> <span word="famous">famous</span> <span word="artists">artists</span> <span word="works">works</span> <span word="better">better</span> <span word="than">than</span> <span word="the">the</span> <span word="generic">generic</span> <span word="stuff">stuff</span> <span word="that">that</span> <span word="people">people</span> <span word="associate">associate</span> <span word="with">with</span> <span word="Muzak">Muzak</span>.<span word="The">The</span> <span word="embarrassing">embarrassing</span> <span word="brand">brand</span> <span word="name">name</span> <span word="was">was</span> <span word="dropped">dropped</span> <span word="in">in</span> 2013.</p><p> 自从19世纪30年代<span word="Muzak">Muzak</span>开始为酒店和餐厅提供背景音乐开始，耳边回荡着的音乐就成了消费者体验的一部分。消费者在试穿牛仔裤或往购物车里挑商品的时候，一旦没有混音器的震动作响或吉他的琴音，就会似乎觉得缺少了点什么。此类专业公司如<span word="Mood">Mood</span> <span word="Media">Media</span>，设计音频方案以影响顾客对商店的感觉，迎合消费者的品味，且其在2011年收购了<span word="Muzak">Muzak</span>。该公司的国际业务总监<span word="Claude">Claude</span> <span word="Nahon">Nahon</span>说这一创意是为了使消费者感到愉悦，并因此延长消费者留在商店里的时间。比起普通的音乐，著名艺术家的音乐能更好的使消费者与背景音乐建立联系。这一尴尬的品牌名称在2013年被放弃。</p>
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