2015考研英语阅读打折心理学
<p> <span word="The">The</span> <span word="psychology">psychology</span> <span word="of">of</span> <span word="discounting">discounting</span></p><p> 打折心理学</p><p> <span word="Something">Something</span> <span word="doesn">doesn</span> <span word="t">t</span> <span word="add">add</span> <span word="up">up</span></p><p> 就是算不对</p><p> <span word="How">How</span> <span word="marketers">marketers</span> <span word="can">can</span> <span word="take">take</span> <span word="advantage">advantage</span> <span word="of">of</span> <span word="consumers">consumers</span> <span word="innumeracy">innumeracy</span></p><p> 且看营销人员如何利用数学盲消费者</p><p> <span word="WHEN">WHEN</span> <span word="retailers">retailers</span> <span word="want">want</span> <span word="to">to</span> <span word="entice">entice</span> <span word="customers">customers</span> <span word="to">to</span> <span word="buy">buy</span> <span word="a">a</span> <span word="particular">particular</span> <span word="product">product</span>, <span word="they">they</span> <span word="typically">typically</span> <span word="offer">offer</span> <span word="itat">itat</span> <span word="a">a</span> <span word="discount">discount</span>.</p><p> 零售商想吸引顾客购买某种特别商品时，典型做法就是打折促销了。</p><p> <span word="According">According</span> <span word="to">to</span> <span word="a">a</span> <span word="new">new</span> <span word="study">study</span> <span word="to">to</span> <span word="be">be</span> <span word="published">published</span> <span word="in">in</span> <span word="the">the</span> <span word="Journal">Journal</span> <span word="of">of</span> <span word="Marketing">Marketing</span>, <span word="they">they</span> <span word="are">are</span> <span word="missing">missing</span> <span word="atrick">atrick</span>.</p><p> 但是，一项发表在《市场营销杂志》的新研究则说明了他们并未统揽全局，掌握所有窍门。</p><p> <span word="A">A</span> <span word="team">team</span> <span word="of">of</span> <span word="researchers">researchers</span>, <span word="led">led</span> <span word="by">by</span> <span word="Akshay">Akshay</span> <span word="Rao">Rao</span> <span word="of">of</span> <span word="the">the</span> <span word="University">University</span> <span word="of">of</span> <span word="Minnesota">Minnesota</span> <span word="s">s</span> <span word="Carlson">Carlson</span> <span word="School">School</span> <span word="ofManagement">ofManagement</span>, <span word="looked">looked</span> <span word="at">at</span> <span word="consumers">consumers</span> <span word="attitudes">attitudes</span> <span word="to">to</span> <span word="discounting">discounting</span>.</p><p> 以明尼苏达大学卡尔森管理学院的阿卡什劳为首的调查小组研究了消费者对打折的态度。</p><p> <span word="Shoppers">Shoppers</span>, <span word="they">they</span> <span word="found">found</span>, <span word="much">much</span> <span word="prefer">prefer</span> <span word="getting">getting</span> <span word="something">something</span> <span word="extra">extra</span> <span word="free">free</span> <span word="to">to</span> <span word="getting">getting</span> <span word="somethingcheaper">somethingcheaper</span>.</p><p> 他们发现，购物者们更喜欢赠品胜过打折品。</p><p> <span word="The">The</span> <span word="main">main</span> <span word="reason">reason</span> <span word="is">is</span> <span word="that">that</span> <span word="most">most</span> <span word="people">people</span> <span word="are">are</span> <span word="useless">useless</span> <span word="at">at</span> <span word="fractions">fractions</span>.</p><p> 主要原因在于多数人对分数运算束手无策。</p>
页:
[1]