谷歌公司
<p> 2015复习正是强化复习阶段，在考研英语中占了40分，所以考研英语阅读是英语科目中重要的一项。名师老师曾建议过考研生需要坚持每天泛读10-15分钟的英文原刊。强烈推荐了杂志《经济学人》.杂志中的文章也是考研英语的主要材料来源.希望考研考生认真阅读，快速提高考研英语阅读水平。 <span word="Google">Google</span> 谷歌公司 <span word="The">The</span> <span word="new">new</span> <span word="GE">GE</span>: <span word="Google">Google</span>, <span word="everywhere">everywhere</span> 新时代的通用电气：无处不在的谷歌 <span word="With">With</span> <span word="a">a</span> <span word="string">string</span> <span word="of">of</span> <span word="deals">deals</span> <span word="the">the</span> <span word="internet">internet</span> <span word="giant">giant</span> <span word="haspositioned">haspositioned</span> <span word="itself">itself</span> <span word="to">to</span> <span word="become">become</span> <span word="a">a</span> <span word="big">big</span> <span word="inventor">inventor</span>, <span word="andreinventor">andreinventor</span>, <span word="of">of</span> <span word="hardware">hardware</span>. 经过一系列收购，这家互联网巨头已经使自己站在了超级革新者的位置上，硬件行业的彻底革新者。 <span word="AT">AT</span> <span word="GOOGLE">GOOGLE</span> <span word="they">they</span> <span word="call">call</span> <span word="it">it</span> <span word="the">the</span> <span word="toothbrush">toothbrush</span> <span word="test">test</span>. 在谷歌，他们把这叫做牙刷测试。 <span word="Shortly">Shortly</span> <span word="after">after</span> <span word="returning">returning</span> <span word="to">to</span> <span word="being">being</span> <span word="the">the</span> <span word="firm">firm</span> <span word="s">s</span> <span word="chief">chief</span> <span word="executive">executive</span> <span word="in">in</span> 2011, <span word="Larry">Larry</span> <span word="Page">Page</span> <span word="said">said</span> <span word="he">he</span> <span word="wantedit">wantedit</span> <span word="to">to</span> <span word="develop">develop</span> <span word="more">more</span> <span word="services">services</span> <span word="that">that</span> <span word="everyone">everyone</span> <span word="would">would</span> <span word="use">use</span> <span word="at">at</span> <span word="least">least</span> <span word="twice">twice</span> <span word="a">a</span> <span word="day">day</span>, <span word="like">like</span> <span word="a">a</span> <span word="toothbrush">toothbrush</span>. 在2011年重新掌舵公司后不久，<span word="Larry">Larry</span> <span word="Page">Page</span>曾说他希望公司开发更多的服务，这些服务能够让所有用户在一天内至少使用两次，就像牙刷一样。 <span word="Its">Its</span> <span word="search">search</span> <span word="engine">engine</span> <span word="and">and</span> <span word="its">its</span> <span word="Androidoperating">Androidoperating</span> <span word="system">system</span> <span word="for">for</span> <span word="mobile">mobile</span> <span word="devices">devices</span> <span word="pass">pass</span> <span word="that">that</span> <span word="test">test</span>. 该公司的搜索引擎和安卓手机操作系统就通过了这个测试。 <span word="Now">Now</span>, <span word="with">with</span> <span word="a">a</span> <span word="string">string</span> <span word="of">of</span> <span word="recent">recent</span> <span word="acquisitions">acquisitions</span>, <span word="Google">Google</span> <span word="seems">seems</span> <span word="to">to</span> <span word="be">be</span> <span word="planning">planning</span> <span word="to">to</span> <span word="become">become</span> <span word="as">as</span> <span word="big">big</span> <span word="inhardware">inhardware</span> <span word="as">as</span> <span word="it">it</span> <span word="is">is</span> <span word="in">in</span> <span word="software">software</span>, <span word="developing">developing</span> <span word="toothbrush">toothbrush</span> <span word="products">products</span> <span word="in">in</span> <span word="a">a</span> <span word="variety">variety</span> <span word="of">of</span> <span word="areas">areas</span> <span word="fromrobots">fromrobots</span> <span word="to">to</span> <span word="cars">cars</span> <span word="to">to</span> <span word="domestic">domestic</span>-<span word="heating">heating</span> <span word="controls">controls</span>. 通过近期一系列的并购，如今的谷歌看似正计划着成为硬件行业的微软，准备在从机器人到汽车再到室内加热控制设备等众多领域中开发牙刷级别的产品。 <span word="Its">Its</span> <span word="latest">latest</span> <span word="purchase">purchase</span> <span word="is">is</span> <span word="Nest">Nest</span> <span word="Labs">Labs</span>, <span word="a">a</span> <span word="maker">maker</span> <span word="of">of</span> <span word="sophisticated">sophisticated</span> <span word="thermostats">thermostats</span> <span word="and">and</span> <span word="smokedetectors">smokedetectors</span>: <span word="on">on</span> <span word="January">January</span> 13<span word="th">th</span> <span word="Google">Google</span> <span word="said">said</span> <span word="it">it</span> <span word="would">would</span> <span word="pay">pay</span> 3.2 <span word="billion">billion</span> <span word="in">in</span> <span word="cash">cash</span> <span word="for">for</span> <span word="the">the</span> <span word="firm">firm</span>. 它的最近一次收购是精密恒温控制器和烟雾探测器制造商<span word="Nest">Nest</span> <span word="Labs">Labs</span>：1月13号，<span word="Google">Google</span>宣布用32亿美元现金将该公司买下。 <span word="Google">Google</span> <span word="s">s</span> <span word="biggest">biggest</span> <span word="move">move</span> <span word="into">into</span> <span word="hardware">hardware</span> <span word="so">so</span> <span word="far">far</span> <span word="is">is</span> <span word="its">its</span> 12.5 <span word="billion">billion</span> <span word="bid">bid</span> <span word="for">for</span> <span word="Motorola">Motorola</span> <span word="Mobility">Mobility</span>, <span word="ahandset">ahandset</span>-<span word="maker">maker</span>, <span word="in">in</span> 2011. 目前为止，谷歌转向硬件行业的最大动作是在2011年以125亿美元收购手机制造商摩托罗拉移动公司。 <span word="In">In</span> <span word="recent">recent</span> <span word="months">months</span> <span word="it">it</span> <span word="has">has</span> <span word="been">been</span> <span word="mopping">mopping</span> <span word="up">up</span> <span word="robotics">robotics</span> <span word="firms">firms</span>, <span word="most">most</span> <span word="notably">notably</span> <span word="Boston">Boston</span> <span word="Dynamics">Dynamics</span>,<span word="which">which</span> <span word="makes">makes</span> <span word="two">two</span>- <span word="and">and</span> <span word="four">four</span>-<span word="legged">legged</span> <span word="machines">machines</span> <span word="with">with</span> <span word="names">names</span> <span word="like">like</span> <span word="BigDog">BigDog</span> <span word="and">and</span> <span word="Cheetah">Cheetah</span> <span word="that">that</span> <span word="canwalk">canwalk</span> <span word="and">and</span> <span word="run">run</span>. 近几个月，它则买下了不少机器人公司，其中值得注意的是波士顿动力，一家制作名为大狗或者猎豹的双足和四足机器人的公司，这些机器人能够行走和跑动。 <span word="Google">Google</span> <span word="s">s</span> <span word="in">in</span>-<span word="house">house</span> <span word="engineers">engineers</span> <span word="have">have</span> <span word="also">also</span> <span word="been">been</span> <span word="busy">busy</span> <span word="working">working</span> <span word="on">on</span> <span word="driverless">driverless</span> <span word="cars">cars</span> <span word="and">and</span> <span word="wearablegadgets">wearablegadgets</span> <span word="such">such</span> <span word="as">as</span> <span word="Google">Google</span> <span word="Glass">Glass</span>. 谷歌自己的工程师们也在忙着研发无人驾驶汽车和可穿戴装置比如谷歌眼镜。 <span word="Nest">Nest</span> <span word="takes">takes</span> <span word="Google">Google</span> <span word="into">into</span> <span word="the">the</span> <span word="home">home</span>-<span word="appliance">appliance</span> <span word="business">business</span>, <span word="which">which</span> <span word="is">is</span> <span word="how">how</span> <span word="another">another</span>, <span word="much">much</span> <span word="olderAmerican">olderAmerican</span> <span word="conglomerate">conglomerate</span> <span word="got">got</span> <span word="started">started</span>. <span word="Nest">Nest</span>则将谷歌带入了家用装置业务，从这项业务中走出过一家年长得多的美国巨头公司。 <span word="General">General</span> <span word="Electric">Electric</span> <span word="produced">produced</span> <span word="its">its</span> <span word="first">first</span> <span word="electric">electric</span> <span word="fans">fans</span> <span word="in">in</span> <span word="the">the</span> 1890<span word="s">s</span> <span word="and">and</span> <span word="then">then</span> <span word="went">went</span> <span word="on">on</span> <span word="to">to</span> <span word="develop">develop</span> <span word="a">a</span> <span word="fullline">fullline</span> <span word="of">of</span> <span word="domestic">domestic</span> <span word="heating">heating</span> <span word="and">and</span> <span word="cooking">cooking</span> <span word="devices">devices</span> <span word="in">in</span> 1907, <span word="before">before</span> <span word="expanding">expanding</span> <span word="into">into</span> <span word="the">the</span> <span word="industrialand">industrialand</span> <span word="financial">financial</span> <span word="behemoth">behemoth</span> <span word="that">that</span> <span word="is">is</span> <span word="still">still</span> <span word="going">going</span> <span word="strong">strong</span> <span word="today">today</span>. 通用电气在19世纪90年代就制造了它的第一批电风扇，接着又在1907年发展出一整套室内加热和烹饪设备生产线，随后逐渐壮大成为了现今仍然迅猛发展着的工业和金融怪兽。 <span word="The">The</span> <span word="common">common</span> <span word="factor">factor</span> <span word="shared">shared</span> <span word="by">by</span> <span word="GE">GE</span> <span word="s">s</span> <span word="early">early</span> <span word="products">products</span> <span word="was">was</span> <span word="electricity">electricity</span>, <span word="something">something</span> <span word="businesseswere">businesseswere</span> <span word="then">then</span> <span word="just">just</span> <span word="learning">learning</span> <span word="to">to</span> <span word="exploit">exploit</span>. 通用电气早期产品的所共有的一个元素是电，当时的业界刚刚开始学着利用它。 <span word="With">With</span> <span word="Google">Google</span> <span word="s">s</span> <span word="collection">collection</span> <span word="of">of</span> <span word="hardware">hardware</span> <span word="businesses">businesses</span>, <span word="the">the</span> <span word="common">common</span> <span word="factor">factor</span> <span word="is">is</span> <span word="data">data</span>: 而谷歌一系列硬件业务的共有元素则是数据: <span word="gathering">gathering</span> <span word="and">and</span> <span word="crunching">crunching</span> <span word="them">them</span>, <span word="to">to</span> <span word="make">make</span> <span word="physical">physical</span> <span word="devices">devices</span> <span word="more">more</span> <span word="intelligent">intelligent</span>. 收集和分析它们来使物理设备变得更加智能。 <span word="Even">Even</span> <span word="so">so</span>, <span word="the">the</span> <span word="question">question</span> <span word="is">is</span> <span word="whether">whether</span> <span word="Google">Google</span> <span word="can">can</span> <span word="knit">knit</span> <span word="the">the</span> <span word="diverse">diverse</span> <span word="businesses">businesses</span> <span word="it">it</span> <span word="is">is</span> <span word="developing">developing</span> <span word="andacquiring">andacquiring</span> <span word="into">into</span> <span word="an">an</span> <span word="even">even</span> <span word="more">more</span> <span word="profitable">profitable</span> <span word="engineering">engineering</span> <span word="colossusor">colossusor</span> <span word="whether">whether</span> <span word="it">it</span> <span word="is">is</span> <span word="in">in</span> <span word="danger">danger</span> <span word="ofsquandering">ofsquandering</span> <span word="billions">billions</span>. <span word="Concern">Concern</span> <span word="that">that</span> <span word="the">the</span> <span word="firm">firm</span> <span word="could">could</span> <span word="make">make</span> <span word="overpriced">overpriced</span> <span word="acquisitions">acquisitions</span> <span word="has">has</span> <span word="grownalong">grownalong</span> <span word="with">with</span> <span word="the">the</span> <span word="size">size</span> <span word="of">of</span> <span word="its">its</span> <span word="cash">cash</span> <span word="pile">pile</span>, <span word="now">now</span> <span word="around">around</span> 57 <span word="billion">billion</span>. 尽管如此，谷歌的问题在于能否有效的整合它发展和探索出的多种业务，使之成为一个甚至能带来更多利润的工程产业，否则它就是浪费了这数十亿美元。 <span word="Eyebrows">Eyebrows</span> <span word="were">were</span> <span word="raised">raised</span> <span word="this">this</span> <span word="week">week</span> <span word="when">when</span> <span word="the">the</span> <span word="price">price</span> <span word="for">for</span> <span word="Nest">Nest</span> <span word="was">was</span> <span word="revealed">revealed</span>. 对于该公司在并购时出价过高及其现金规模的担忧正逐渐增加。 <span word="Morgan">Morgan</span> <span word="Stanley">Stanley</span>, <span word="a">a</span> <span word="bank">bank</span>, <span word="reckons">reckons</span> <span word="it">it</span> <span word="represents">represents</span> <span word="ten">ten</span> <span word="times">times</span> <span word="Nest">Nest</span> <span word="s">s</span> <span word="estimated">estimated</span> <span word="annual">annual</span> <span word="revenue">revenue</span>. 本周，<span word="Nest">Nest</span>的收购价一经披露就令人大跌眼镜。据摩根斯坦利估算，这是<span word="Nest">Nest</span>预计年利润的10倍。 <span word="Why">Why</span> <span word="fork">fork</span> <span word="out">out</span> <span word="so">so</span> <span word="much">much</span> <span word="for">for</span> <span word="a">a</span> <span word="startup">startup</span> <span word="that">that</span> <span word="makes">makes</span> <span word="such">such</span> <span word="banal">banal</span> <span word="things">things</span> <span word="as">as</span> <span word="thermostats">thermostats</span>? 为什么对这家生产恒温控制器这种老掉牙产品的年轻公司出手如此大方? <span word="Paul">Paul</span> <span word="Saffo">Saffo</span> <span word="of">of</span> <span word="Discern">Discern</span> <span word="Analytics">Analytics</span>, <span word="a">a</span> <span word="research">research</span> <span word="firm">firm</span>, <span word="argues">argues</span> <span word="that">that</span> <span word="Google">Google</span> <span word="is">is</span> <span word="already">already</span> <span word="adept">adept</span> <span word="atprofiting">atprofiting</span> <span word="from">from</span> <span word="the">the</span> <span word="data">data</span> <span word="people">people</span> <span word="generate">generate</span> <span word="in">in</span> <span word="the">the</span> <span word="form">form</span> <span word="of">of</span> <span word="search">search</span> <span word="queries">queries</span>, <span word="e">e</span>-<span word="mails">mails</span> <span word="and">and</span> <span word="otherthings">otherthings</span> <span word="they">they</span> <span word="enter">enter</span> <span word="into">into</span> <span word="computers">computers</span>. 研究公司<span word="Discern">Discern</span> <span word="Analytics">Analytics</span>的<span word="Paul">Paul</span> <span word="Saffo">Saffo</span>认为谷歌在通过数据挣钱上已经是熟门熟路，这些数据是在用户们搜索查询、收发邮件以及在电脑上进行其他操作时产生的。 <span word="It">It</span> <span word="has">has</span> <span word="been">been</span> <span word="sucking">sucking</span> <span word="in">in</span> <span word="data">data</span> <span word="from">from</span> <span word="smartphones">smartphones</span> <span word="and">and</span> <span word="tablet">tablet</span> <span word="computers">computers</span> <span word="thanks">thanks</span> <span word="to">to</span> <span word="the">the</span> <span word="success">success</span> <span word="ofAndroid">ofAndroid</span>, <span word="and">and</span> <span word="apps">apps</span> <span word="such">such</span> <span word="as">as</span> <span word="Google">Google</span> <span word="Maps">Maps</span>. 安卓系统以及谷歌地图这类应用软件的成功使得谷歌还能从智能手机和平板电脑中汲取数据。 <span word="To">To</span> <span word="keep">keep</span> <span word="growing">growing</span>, <span word="and">and</span> <span word="thus">thus</span> <span word="to">to</span> <span word="justify">justify</span> <span word="its">its</span> <span word="shares">shares</span> <span word="lofty">lofty</span> <span word="price">price</span>-<span word="earnings">earnings</span> <span word="ratio">ratio</span> <span word="of">of</span> 33, <span word="it">it</span> <span word="must">must</span> <span word="findever">findever</span> <span word="more">more</span> <span word="devices">devices</span> <span word="to">to</span> <span word="feed">feed</span> <span word="its">its</span> <span word="hunger">hunger</span> <span word="for">for</span> <span word="data">data</span>. 为了保证持续增长以及保持高达33的股票市盈率，它甚至还会寻找更多设备来满足其对于数据的渴望。 <span word="Packed">Packed</span> <span word="with">with</span> <span word="sensors">sensors</span> <span word="and">and</span> <span word="software">software</span> <span word="that">that</span> <span word="can">can</span>, <span word="say">say</span>, <span word="detect">detect</span> <span word="that">that</span> <span word="the">the</span> <span word="house">house</span> <span word="is">is</span> <span word="empty">empty</span> <span word="and">and</span> <span word="turndown">turndown</span> <span word="the">the</span> <span word="heating">heating</span>, <span word="Nest">Nest</span> <span word="s">s</span> <span word="connected">connected</span> <span word="thermostats">thermostats</span> <span word="generate">generate</span> <span word="plenty">plenty</span> <span word="of">of</span> <span word="data">data</span>, <span word="which">which</span> <span word="the">the</span> <span word="firmcaptures">firmcaptures</span>. 比方说，<span word="Nest">Nest</span>连接型的恒温控制器利用房子中遍布的传感器和软件探测到房屋是空的，于是调低了加热系统的。 <span word="Tony">Tony</span> <span word="Fadell">Fadell</span>, <span word="Nest">Nest</span> <span word="s">s</span> <span word="boss">boss</span>, <span word="has">has</span> <span word="often">often</span> <span word="talked">talked</span> <span word="about">about</span> <span word="how">how</span> <span word="Nest">Nest</span> <span word="is">is</span> <span word="well">well</span>-<span word="positioned">positioned</span> <span word="to">to</span> <span word="profit">profit</span> <span word="from">from</span> <span word="theinternet">theinternet</span> <span word="of">of</span> <span word="thingsa">thingsa</span> <span word="world">world</span> <span word="in">in</span> <span word="which">which</span> <span word="all">all</span> <span word="kinds">kinds</span> <span word="of">of</span> <span word="devices">devices</span> <span word="use">use</span> <span word="a">a</span> <span word="combination">combination</span> <span word="of">of</span> <span word="software">software</span>,<span word="sensors">sensors</span> <span word="and">and</span> <span word="wireless">wireless</span> <span word="connectivity">connectivity</span> <span word="to">to</span> <span word="talk">talk</span> <span word="to">to</span> <span word="their">their</span> <span word="owners">owners</span> <span word="and">and</span> <span word="one">one</span> <span word="another">another</span>. 这个过程中就会产生很多的数据，并被谷歌收入囊中。<span word="Nest">Nest</span>老板<span word="Tony">Tony</span> <span word="Fadell">Fadell</span>时常提及<span word="Nest">Nest</span>怎样对自己准确定位来从物联网中获利。在物联网的世界中，各个设备通过软件、传感器以及无线连接的结合来接受用户以及其他设备的信息。 <span word="Other">Other</span> <span word="big">big</span> <span word="technology">technology</span> <span word="firms">firms</span> <span word="are">are</span> <span word="also">also</span> <span word="joining">joining</span> <span word="the">the</span> <span word="battle">battle</span> <span word="to">to</span> <span word="dominate">dominate</span> <span word="the">the</span> <span word="connected">connected</span> <span word="home">home</span>. 其他大型技术公司也在加入争夺联网家居统治权的战斗。 <span word="This">This</span> <span word="month">month</span> <span word="Samsung">Samsung</span> <span word="announced">announced</span> <span word="a">a</span> <span word="new">new</span> <span word="smart">smart</span>-<span word="home">home</span> <span word="computing">computing</span> <span word="platform">platform</span> <span word="that">that</span> <span word="will">will</span> <span word="letpeople">letpeople</span> <span word="control">control</span> <span word="washing">washing</span> <span word="machines">machines</span>, <span word="televisions">televisions</span> <span word="and">and</span> <span word="other">other</span> <span word="devices">devices</span> <span word="it">it</span> <span word="makes">makes</span> <span word="from">from</span> <span word="a">a</span> <span word="single">single</span> <span word="app">app</span>. 这个月，三星宣布了一个新型智能家居处理平台，让人们只用一个应用软件就能控制三星生产的洗衣机、电视和其他设备。 <span word="Microsoft">Microsoft</span>, <span word="Apple">Apple</span> <span word="and">and</span> <span word="Amazon">Amazon</span> <span word="were">were</span> <span word="also">also</span> <span word="tipped">tipped</span> <span word="to">to</span> <span word="take">take</span> <span word="a">a</span> <span word="lead">lead</span> <span word="there">there</span>, <span word="but">but</span> <span word="Google">Google</span> <span word="was">was</span> <span word="until">until</span> <span word="nowseen">nowseen</span> <span word="as">as</span> <span word="something">something</span> <span word="of">of</span> <span word="a">a</span> <span word="laggard">laggard</span>. 微软、苹果和亚马逊也跃跃欲试，想引领这一潮流。不过在此之前，谷歌都被视作落后者。 <span word="I">I</span> <span word="don">don</span> <span word="t">t</span> <span word="think">think</span> <span word="Google">Google</span> <span word="realised">realised</span> <span word="how">how</span> <span word="fast">fast</span> <span word="the">the</span> <span word="internet">internet</span> <span word="of">of</span> <span word="things">things</span> <span word="would">would</span> <span word="develop">develop</span>, <span word="says">says</span> <span word="Tim">Tim</span> <span word="Bajarinof">Bajarinof</span> <span word="Creative">Creative</span> <span word="Strategies">Strategies</span>, <span word="a">a</span> <span word="consultancy">consultancy</span>. 我不认为谷歌意识到了物联网的迅猛发展，咨询公司<span word="Creative">Creative</span> <span word="Strategies">Strategies</span>的<span word="Tim">Tim</span> <span word="Bajarin">Bajarin</span>这样说道。 <span word="Buying">Buying</span> <span word="Nest">Nest</span> <span word="will">will</span> <span word="allow">allow</span> <span word="it">it</span> <span word="to">to</span> <span word="leapfrog">leapfrog</span> <span word="much">much</span> <span word="of">of</span> <span word="the">the</span> <span word="opposition">opposition</span>. 买下<span word="Nest">Nest</span>使得谷歌一跃超过了很多对手，同时也带来了一些人才。 <span word="It">It</span> <span word="also">also</span> <span word="brings">brings</span> <span word="Google">Google</span> <span word="some">some</span> <span word="stellar">stellar</span> <span word="talent">talent</span>.<span word="Mr">Mr</span> <span word="Fadell">Fadell</span>, <span word="who">who</span> <span word="led">led</span> <span word="the">the</span> <span word="team">team</span> <span word="that">that</span> <span word="created">created</span> <span word="the">the</span> <span word="iPodwhile">iPodwhile</span> <span word="at">at</span> <span word="Apple">Apple</span>, <span word="has">has</span> <span word="a">a</span> <span word="knack">knack</span> <span word="for">for</span> <span word="breathing">breathing</span> <span word="new">new</span> <span word="life">life</span> <span word="into">into</span> <span word="stale">stale</span> <span word="products">products</span>. 在苹果公司带队开发了<span word="iPod">iPod</span>的<span word="Fadell">Fadell</span>很擅长给旧产品注入新鲜生命。 <span word="His">His</span> <span word="skills">skills</span> <span word="and">and</span> <span word="those">those</span> <span word="of">of</span> <span word="fellow">fellow</span> <span word="Apple">Apple</span> <span word="alumni">alumni</span> <span word="at">at</span> <span word="Nest">Nest</span> <span word="could">could</span> <span word="be">be</span> <span word="helpful">helpful</span> <span word="in">in</span> <span word="other">other</span> <span word="Google">Google</span> <span word="hardwarebusinesses">hardwarebusinesses</span>, <span word="such">such</span> <span word="as">as</span> <span word="Motorola">Motorola</span> <span word="Mobility">Mobility</span>. 他和<span word="Nest">Nest</span>的那些前苹果雇员们的才能对于谷歌的硬件业务很有帮助，比如说摩托罗拉手机。 <span word="Google">Google</span> <span word="has">has</span> <span word="said">said</span> <span word="little">little</span> <span word="about">about</span> <span word="its">its</span> <span word="plans">plans</span> <span word="for">for</span> <span word="its">its</span> <span word="new">new</span> <span word="robotics">robotics</span> <span word="businesses">businesses</span>. 谷歌很少提及它在机器人业务上的计划， <span word="But">But</span> <span word="it">it</span> <span word="is">is</span> <span word="likely">likely</span> <span word="to">to</span> <span word="do">do</span> <span word="what">what</span> <span word="it">it</span> <span word="did">did</span> <span word="with">with</span> <span word="driverless">driverless</span> <span word="cars">cars</span>: <span word="take">take</span> <span word="a">a</span> <span word="technology">technology</span> <span word="financed">financed</span> <span word="by">by</span> <span word="militarycontracts">militarycontracts</span> <span word="and">and</span> <span word="adapt">adapt</span> <span word="it">it</span> <span word="for">for</span> <span word="the">the</span> <span word="consumer">consumer</span> <span word="market">market</span>. 但是这很可能会和它的无人驾驶车一样：和军方签订协议，由其提供资助来开发技术，再将这些技术为消费市场进行调整。 <span word="In">In</span> <span word="future">future</span>, <span word="personal">personal</span> <span word="Googlebots">Googlebots</span> <span word="could">could</span> <span word="buzz">buzz</span> <span word="around">around</span> <span word="the">the</span> <span word="house">house</span>, <span word="talking">talking</span> <span word="constantly">constantly</span> <span word="to">to</span> <span word="a">a</span> <span word="Nesthome">Nesthome</span>-<span word="automation">automation</span> <span word="platform">platform</span>. 在未来，你的家中可能会充斥各种通过<span word="Nest">Nest</span>家用自动化平台相互沟通的家用谷歌机器人。 <span word="The">The</span> <span word="challenge">challenge</span> <span word="for">for</span> <span word="Mr">Mr</span> <span word="Page">Page</span> <span word="will">will</span> <span word="be">be</span> <span word="to">to</span> <span word="ensure">ensure</span> <span word="that">that</span> <span word="these">these</span> <span word="new">new</span> <span word="businesses">businesses</span> <span word="make">make</span> <span word="the">the</span> <span word="most">most</span> <span word="ofGoogle">ofGoogle</span> <span word="s">s</span> <span word="impressive">impressive</span> <span word="infrastructure">infrastructure</span> <span word="without">without</span> <span word="being">being</span> <span word="stifled">stifled</span> <span word="by">by</span> <span word="the">the</span> <span word="bureaucracy">bureaucracy</span> <span word="of">of</span> <span word="anorganisation">anorganisation</span> <span word="that">that</span> <span word="now">now</span> <span word="has">has</span> 46,000 <span word="employees">employees</span>. <span word="Page">Page</span>先生将面临的一个挑战是，确保这些新业务充分利用谷歌出色的基础设施而不是被这个如今拥有46,000雇员的庞大组织的官僚主义所扼杀。 <span word="Google">Google</span> <span word="has">has</span> <span word="had">had</span> <span word="to">to</span> <span word="overcome">overcome</span> <span word="sclerosis">sclerosis</span> <span word="before">before</span>. <span word="Soon">Soon</span> <span word="after">after</span> <span word="returning">returning</span> <span word="as">as</span> <span word="boss">boss</span>, <span word="Mr">Mr</span> <span word="Page">Page</span> <span word="axedvarious">axedvarious</span> <span word="projects">projects</span> <span word="and">and</span> <span word="streamlined">streamlined</span> <span word="the">the</span> <span word="management">management</span>. 谷歌之前就曾遇上必须克服内部僵化的问题。回归就任老板后不久，<span word="Page">Page</span>就砍掉了许多项目并改进了管理体系。 <span word="Nest">Nest</span> <span word="is">is</span> <span word="being">being</span> <span word="allowed">allowed</span> <span word="to">to</span> <span word="keep">keep</span> <span word="its">its</span> <span word="separate">separate</span> <span word="identity">identity</span> <span word="and">and</span> <span word="offices">offices</span>, <span word="with">with</span> <span word="Mr">Mr</span> <span word="Fadell">Fadell</span> <span word="reportingdirectly">reportingdirectly</span> <span word="to">to</span> <span word="Mr">Mr</span> <span word="Page">Page</span>. <span word="Nest">Nest</span>被允许保留自己的独立身份和自己的办公室，<span word="Fadell">Fadell</span>也只需直接向<span word="Page">Page</span>进行报告。 <span word="Google">Google</span> <span word="has">has</span> <span word="also">also</span> <span word="protected">protected</span> <span word="its">its</span> <span word="in">in</span>-<span word="house">house</span> <span word="hardware">hardware</span> <span word="projects">projects</span>, <span word="such">such</span> <span word="as">as</span> <span word="Google">Google</span> <span word="Glass">Glass</span> <span word="andself">andself</span>-<span word="driving">driving</span> <span word="cars">cars</span>, <span word="from">from</span> <span word="succumbing">succumbing</span> <span word="to">to</span> <span word="corporate">corporate</span> <span word="inertia">inertia</span> <span word="by">by</span> <span word="nurturing">nurturing</span> <span word="them">them</span> <span word="in">in</span> <span word="its">its</span> <span word="secretiveGoogle">secretiveGoogle</span> <span word="X">X</span> <span word="development">development</span> <span word="lab">lab</span>. 谷歌之前就通过在秘密的<span word="Google">Google</span> <span word="X">X</span>研发实验室单独运行的方式来保证谷歌眼镜和无人驾驶汽车这类自己的硬件项目免受企业惰性的影响。 <span word="It">It</span> <span word="has">has</span> <span word="also">also</span> <span word="given">given</span> <span word="its">its</span> <span word="most">most</span> <span word="important">important</span> <span word="projects">projects</span> <span word="high">high</span>-<span word="profile">profile</span> <span word="bosses">bosses</span> <span word="with">with</span> <span word="the">the</span> <span word="clout">clout</span> <span word="to">to</span> <span word="championthem">championthem</span> <span word="internally">internally</span>. 同时它还会让很有影响力的上层来领导最为重要的项目，以从内部提供足够的支持。 <span word="The">The</span> <span word="new">new</span> <span word="head">head</span> <span word="of">of</span> <span word="Google">Google</span> <span word="s">s</span> <span word="robotics">robotics</span> <span word="business">business</span> <span word="is">is</span> <span word="Andy">Andy</span> <span word="Rubin">Rubin</span>, <span word="who">who</span> <span word="led">led</span> <span word="the">the</span> <span word="successfuldevelopment">successfuldevelopment</span> <span word="of">of</span> <span word="Android">Android</span>. 谷歌机器人项目的负责人是成功领导了安卓系统开发的<span word="Andy">Andy</span> <span word="Rubin">Rubin</span>。 <span word="Such">Such</span> <span word="tactics">tactics</span> <span word="are">are</span> <span word="good">good</span> <span word="ways">ways</span> <span word="to">to</span> <span word="avoid">avoid</span> <span word="the">the</span> <span word="pitfalls">pitfalls</span> <span word="of">of</span> <span word="conglomeration">conglomeration</span>. 这种策略能够避免过度聚集的误区。 <span word="But">But</span> <span word="to">to</span> <span word="ensure">ensure</span> <span word="success">success</span>, <span word="Google">Google</span> <span word="will">will</span> <span word="need">need</span> <span word="to">to</span> <span word="avoid">avoid</span> <span word="another">another</span> <span word="misstep">misstep</span>. 但要确保成功，谷歌还需避免犯下另一错误。 <span word="Its">Its</span> <span word="chequered">chequered</span> <span word="record">record</span> <span word="on">on</span> <span word="data">data</span>-<span word="privacy">privacy</span> <span word="issues">issues</span> <span word="means">means</span> <span word="that">that</span> <span word="Nest">Nest</span> <span word="and">and</span> <span word="other">other</span> <span word="divisions">divisions</span> <span word="will">will</span> <span word="besubject">besubject</span> <span word="to">to</span> <span word="intense">intense</span> <span word="scrutiny">scrutiny</span> <span word="by">by</span> <span word="privacy">privacy</span> <span word="activists">activists</span> <span word="and">and</span> <span word="regulators">regulators</span>. 它过去的多次数据隐私问题意味着<span word="Nest">Nest</span>和其他分公司都会遭到隐私维权人士和立法者的严格监管。 <span word="Provided">Provided</span> <span word="it">it</span> <span word="can">can</span> <span word="retain">retain</span> <span word="the">the</span> <span word="confidence">confidence</span> <span word="of">of</span> <span word="its">its</span> <span word="users">users</span> <span word="on">on</span> <span word="this">this</span>, <span word="Google">Google</span> <span word="should">should</span> <span word="be">be</span> <span word="able">able</span> <span word="to">to</span> <span word="findplenty">findplenty</span> <span word="of">of</span> <span word="new">new</span> <span word="opportunities">opportunities</span> <span word="in">in</span> <span word="both">both</span> <span word="software">software</span> <span word="and">and</span> <span word="hardware">hardware</span> <span word="that">that</span> <span word="pass">pass</span> <span word="the">the</span> <span word="toothbrush">toothbrush</span> <span word="test">test</span> <span word="andkeep">andkeep</span> <span word="a">a</span> <span word="bright">bright</span> <span word="smile">smile</span> <span word="on">on</span> <span word="its">its</span> <span word="shareholders">shareholders</span> <span word="faces">faces</span>. 假如能够保留用户们对此的信心，谷歌就能在软件业和硬件业中都找到足够多能通过牙刷测试的机会，还能让其股票持有人的脸上常驻灿烂笑容。 词语解释 1.<span word="seem">seem</span> <span word="to">to</span> 似乎 <span word="Financial">Financial</span> <span word="markets">markets</span> <span word="seem">seem</span> <span word="to">to</span> <span word="agree">agree</span>. 金融市场似乎也证实了这一点。 <span word="Investors">Investors</span> <span word="seem">seem</span> <span word="to">to</span> <span word="have">have</span> <span word="noticed">noticed</span>. 投资者似乎也注意到了。 2.<span word="bid">bid</span> <span word="for">for</span> 出价 <span word="International">International</span> <span word="oil">oil</span> <span word="companies">companies</span> <span word="routinely">routinely</span> <span word="team">team</span> <span word="up">up</span> <span word="with">with</span> <span word="state">state</span>-<span word="owned">owned</span> <span word="national">national</span> <span word="oil">oil</span> <span word="companies">companies</span> <span word="to">to</span> <span word="bidfor">bidfor</span> <span word="undeveloped">undeveloped</span> <span word="assets">assets</span>. 国际石油公司通常会与国有的国家石油公司联合收购未开发资产。 <span word="A">A</span> <span word="large">large</span> <span word="american">american</span> <span word="defence">defence</span> <span word="contractor">contractor</span> <span word="could">could</span> <span word="bid">bid</span> <span word="for">for</span> <span word="bae">bae</span>. 一家大型的美国国防承包商可以竞购<span word="bae">bae</span>。 3.<span word="work">work</span> <span word="on">on</span> 从事于,致力于 <span word="Heisenberg">Heisenberg</span> <span word="continued">continued</span> <span word="to">to</span> <span word="work">work</span> <span word="on">on</span> <span word="it">it</span>. 海森堡也在继续这个工作。 <span word="Looking">Looking</span> <span word="for">for</span> <span word="a">a</span> <span word="creative">creative</span> <span word="outlet">outlet</span> <span word="where">where</span> <span word="you">you</span> <span word="can">can</span> <span word="work">work</span> <span word="on">on</span> <span word="your">your</span> <span word="own">own</span>? 你想要找一个有创意的直销店来独立工作? 4.<span word="such">such</span> <span word="as">as</span> 例如;譬如;诸如 <span word="What">What</span> <span word="about">about</span> <span word="future">future</span> <span word="steps">steps</span> <span word="such">such</span> <span word="as">as</span> <span word="euro">euro</span> <span word="bonds">bonds</span>? 诸如欧元联盟之类的未来计划怎样? <span word="Imaginary">Imaginary</span> <span word="problems">problems</span> <span word="such">such</span> <span word="as">as</span> <span word="these">these</span> <span word="are">are</span> <span word="usually">usually</span> <span word="hiding">hiding</span> <span word="real">real</span> <span word="ones">ones</span>. 像这样的臆想的问题通常隐藏真实性的。</p>
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