韩国互联网巨头
<p> 2015复习正是强化复习阶段，在考研英语中占了40分，所以考研英语阅读是英语科目中重要的一项。名师老师曾建议过考研生需要坚持每天泛读10-15分钟的英文原刊。强烈推荐了杂志《经济学人》.杂志中的文章也是考研英语的主要材料来源.希望考研考生认真阅读，快速提高考研英语阅读水平。 <span word="South">South</span> <span word="Korea">Korea</span> <span word="s">s</span> <span word="internet">internet</span> <span word="giant">giant</span> 韩国互联网巨头 <span word="Now">Now</span> <span word="or">or</span> <span word="Naver">Naver</span> 机不可失 <span word="At">At</span> <span word="home">home</span>, <span word="South">South</span> <span word="Korea">Korea</span> <span word="s">s</span> <span word="biggest">biggest</span> <span word="web">web</span> <span word="portal">portal</span> <span word="hasthrashed">hasthrashed</span> <span word="Yahoo">Yahoo</span> <span word="and">and</span> <span word="kept">kept</span> <span word="Google">Google</span> <span word="at">at</span> <span word="bay">bay</span>. 在国内市场，韩国最大的门户网站<span word="Naver">Naver</span>已经击败了雅虎和谷歌。 <span word="Now">Now</span> <span word="its">its</span> <span word="owner">owner</span> <span word="plans">plans</span> <span word="to">to</span> <span word="conquer">conquer</span> <span word="the">the</span> <span word="world">world</span> <span word="with">with</span> <span word="its">its</span> <span word="messaging">messaging</span> <span word="service">service</span> 而现在，这间公司的老板正准备以手中的即时通讯软件去征服世界 <span word="Cutesy">Cutesy</span> <span word="characters">characters</span> <span word="cost">cost</span> <span word="extra">extra</span> 可爱的卡通人物则需要额外收费 <span word="DOWN">DOWN</span> <span word="jackets">jackets</span> <span word="are">are</span> <span word="typically">typically</span> <span word="stuffed">stuffed</span> <span word="with">with</span> <span word="duck">duck</span>, <span word="not">not</span> <span word="chicken">chicken</span>, <span word="feathers">feathers</span>. <span word="Why">Why</span>? <span word="Ask">Ask</span> <span word="Naver">Naver</span>. 羽绒服里通常以鸭绒作为原料，那为什么不用鸡的羽毛呢?去问<span word="Naver">Naver</span>就行。 <span word="So">So</span> <span word="ran">ran</span> <span word="an">an</span> <span word="ad">ad</span> <span word="in">in</span> 2003 <span word="for">for</span> <span word="a">a</span> <span word="South">South</span> <span word="Korean">Korean</span> <span word="web">web</span> <span word="portal">portal</span> <span word="of">of</span> <span word="that">that</span> <span word="name">name</span> <span word="featuring">featuring</span> <span word="an">an</span> <span word="innovative">innovative</span>,<span word="crowdsourced">crowdsourced</span> <span word="question">question</span>-<span word="and">and</span>-<span word="answer">answer</span> <span word="service">service</span>. 而这正是2003年韩国门户网站<span word="Naver">Naver</span>所打出的广告，并且，这广告是以一项革新的聚众问答服务为特点来推广自己。 <span word="In">In</span> <span word="spite">spite</span> <span word="of">of</span> <span word="such">such</span> <span word="features">features</span>, <span word="Naver">Naver</span> <span word="s">s</span> <span word="chances">chances</span> <span word="looked">looked</span> <span word="slim">slim</span> <span word="as">as</span> <span word="it">it</span> <span word="was">was</span> <span word="launched">launched</span> <span word="into">into</span> <span word="a">a</span> <span word="crowdedmarket">crowdedmarket</span> <span word="dominated">dominated</span> <span word="by">by</span> <span word="Yahoo">Yahoo</span> <span word="of">of</span> <span word="America">America</span> <span word="and">and</span> <span word="Daum">Daum</span>, <span word="another">another</span> <span word="South">South</span> <span word="Korean">Korean</span> <span word="company">company</span>. 尽管有着自己的一些特色，但在一个早已被美国的雅虎和另一间韩国公司<span word="Daum">Daum</span>所垄断了的市场里，<span word="Naver">Naver</span>似乎没有什么商机。 <span word="Last">Last</span> <span word="year">year</span> <span word="Naver">Naver</span> <span word="indexed">indexed</span> <span word="its">its</span> 100-<span word="millionth">millionth</span> <span word="question">question</span>: <span word="a">a</span> <span word="user">user</span> <span word="asking">asking</span> <span word="for">for</span> <span word="the">the</span> <span word="title">title</span> <span word="of">of</span> <span word="a">a</span> <span word="particularsong">particularsong</span>, <span word="that">that</span> <span word="begins">begins</span> <span word="with">with</span> <span word="a">a</span> <span word="giggle">giggle</span>. 去年，<span word="Naver">Naver</span>录得它的第1亿个提问：一位用户在询问一首以傻笑开头的歌。 <span word="An">An</span> <span word="answer">answer</span> <span word="took">took</span> <span word="just">just</span> 14 <span word="minutes">minutes</span> <span word="to">to</span> <span word="arrive">arrive</span>: <span word="Blow">Blow</span>, <span word="by">by</span> <span word="Kesha">Kesha</span>, <span word="an">an</span> <span word="American">American</span> <span word="singer">singer</span>. 仅仅14分钟，他便得到了答案：一位美国歌手<span word="Kesha">Kesha</span>所唱的歌曲<span word="Blow">Blow</span>。 <span word="Every">Every</span> <span word="day">day</span> <span word="around">around</span> 18<span word="m">m</span> <span word="people">people</span> <span word="visit">visit</span> <span word="its">its</span> <span word="homepage">homepage</span>. 每天大约有1千8百万人浏览它的主页。 <span word="It">It</span> <span word="has">has</span> <span word="almost">almost</span> 80% <span word="of">of</span> <span word="the">the</span> <span word="South">South</span> <span word="Korean">Korean</span> <span word="search">search</span> <span word="market">market</span>, <span word="making">making</span> <span word="the">the</span> <span word="country">country</span> <span word="one">one</span> <span word="of">of</span> <span word="just">just</span> <span word="threewhere">threewhere</span> <span word="Google">Google</span> <span word="is">is</span> <span word="not">not</span> <span word="top">top</span>. 在国内搜索市场中，<span word="Naver">Naver</span>拥有约80%的使用量，而这让韩国成为了谷歌公司无法称霸的三个国家之一。 <span word="Google">Google</span> <span word="accounts">accounts</span> <span word="for">for</span> <span word="just">just</span> 4% <span word="of">of</span> <span word="searches">searches</span>; <span word="Yahoo">Yahoo</span>, <span word="now">now</span> <span word="trailing">trailing</span> <span word="behind">behind</span> <span word="as">as</span> <span word="the">the</span> <span word="tenth">tenth</span> <span word="most">most</span>-<span word="visitedportal">visitedportal</span>, <span word="stopped">stopped</span> <span word="producing">producing</span> <span word="specialist">specialist</span> <span word="content">content</span> <span word="for">for</span> <span word="the">the</span> <span word="South">South</span> <span word="Korean">Korean</span> <span word="market">market</span> <span word="in">in</span> 2012. 在韩国，谷歌仅占有4%的搜索使用量;目前已经在常用门户网站排行中落到了第十位置的雅虎，在2012年便停止了为韩国市场提供专门的栏目。 <span word="When">When</span> <span word="Naver">Naver</span> <span word="was">was</span> <span word="set">set</span> <span word="up">up</span>, <span word="there">there</span> <span word="were">were</span> <span word="not">not</span> <span word="many">many</span> <span word="web">web</span> <span word="pages">pages</span> <span word="written">written</span> <span word="in">in</span> <span word="Korean">Korean</span>. <span word="Naver">Naver</span>创立之时，韩国还没有太多网站。 <span word="So">So</span> <span word="the">the</span> <span word="Q">Q</span> <span word="A">A</span> <span word="service">service</span> <span word="was">was</span> <span word="a">a</span> <span word="masterstrokethe">masterstrokethe</span> <span word="users">users</span> <span word="who">who</span> <span word="answered">answered</span> <span word="others">others</span> <span word="questionsprovided">questionsprovided</span> <span word="lots">lots</span> <span word="of">of</span> <span word="free">free</span> <span word="content">content</span>. 所以这套问答服务推出是一个非常绝妙的举动用户们可以在这儿提问并得到免费的回答。 <span word="Naver">Naver</span> <span word="handed">handed</span> <span word="out">out</span> <span word="grades">grades</span>, <span word="from">from</span> <span word="commoner">commoner</span> <span word="to">to</span> <span word="superman">superman</span>, <span word="to">to</span> <span word="encourage">encourage</span> <span word="them">them</span> <span word="to">to</span> <span word="keepwriting">keepwriting</span>. <span word="Naver">Naver</span>还给用户们进行了从平民到超人的评级，以鼓励他们的持续贡献。 <span word="Everyone">Everyone</span> <span word="wanted">wanted</span> <span word="to">to</span> <span word="be">be</span> <span word="God">God</span> <span word="in">in</span> <span word="cyberspace">cyberspace</span>, <span word="says">says</span> <span word="Lim">Lim</span> <span word="Wonki">Wonki</span>, <span word="the">the</span> <span word="author">author</span> <span word="of">of</span> <span word="The">The</span> <span word="Secret">Secret</span> <span word="ofNaver">ofNaver</span> <span word="s">s</span> <span word="Success">Success</span>, <span word="published">published</span> <span word="in">in</span> 2007. 2007年出版的《<span word="Naver">Naver</span>的成功秘诀》作者<span word="Lim">Lim</span> <span word="Wonki">Wonki</span>曾表示：每个人都想做虚拟世界的上帝。 <span word="Some">Some</span> <span word="Western">Western</span> <span word="web">web</span> <span word="portals">portals</span> <span word="are">are</span> <span word="suffering">suffering</span> <span word="declining">declining</span> <span word="ad">ad</span> <span word="revenues">revenues</span>, <span word="but">but</span> <span word="Naver">Naver</span> <span word="s">s</span> <span word="are">are</span> <span word="still">still</span> <span word="rising">rising</span>. 部分西方门户网站正处于广告收益下滑的处境当中，但<span word="Naver">Naver</span>却仍在增长。 <span word="Jay">Jay</span> <span word="Park">Park</span> <span word="of">of</span> <span word="Samsung">Samsung</span> <span word="Securities">Securities</span>, <span word="a">a</span> <span word="stockbroker">stockbroker</span>, <span word="says">says</span> <span word="the">the</span> <span word="portal">portal</span> <span word="s">s</span> <span word="online">online</span>-<span word="advertising">advertising</span> <span word="sales">sales</span>,<span word="which">which</span> <span word="provide">provide</span> <span word="three">three</span>-<span word="quarters">quarters</span> <span word="of">of</span> <span word="Naver">Naver</span> <span word="s">s</span> <span word="revenues">revenues</span>, <span word="grew">grew</span> <span word="by">by</span> 7.7% <span word="last">last</span> <span word="year">year</span>. 三星证券股票经纪杰?帕克说，去年占该网站总收入四分之三的在线广告业务收入增长了7.7%。 <span word="He">He</span> <span word="expects">expects</span> <span word="it">it</span> <span word="to">to</span> <span word="keep">keep</span> <span word="growing">growing</span> <span word="at">at</span> <span word="this">this</span> <span word="sort">sort</span> <span word="of">of</span> <span word="rate">rate</span>. 他期望该网站能保持这样的增长比率。 <span word="As">As</span> <span word="the">the</span> <span word="money">money</span> <span word="rolls">rolls</span> <span word="in">in</span>, <span word="it">it</span> <span word="no">no</span> <span word="longer">longer</span> <span word="has">has</span> <span word="to">to</span> <span word="rely">rely</span> <span word="on">on</span> <span word="free">free</span> <span word="material">material</span> <span word="from">from</span> <span word="users">users</span>, <span word="and">and</span> <span word="can">can</span> <span word="buy">buy</span> <span word="up">up</span> <span word="lotsof">lotsof</span> <span word="exclusive">exclusive</span> <span word="content">content</span>, <span word="from">from</span> <span word="encyclopedias">encyclopedias</span> <span word="to">to</span> <span word="videos">videos</span>, <span word="which">which</span> <span word="it">it</span> <span word="blocks">blocks</span> <span word="rival">rival</span> <span word="search">search</span> <span word="engines">engines</span> <span word="fromaccessing">fromaccessing</span>. 随着现金的增加，<span word="Naver">Naver</span>不再需要去以来用户们的免费资源，从而可以收购从百科到视频各种类别的专属项目，接着便可以屏蔽其竞争对手的搜索引擎。 <span word="Unsurprisingly">Unsurprisingly</span>, <span word="this">this</span> <span word="annoys">annoys</span> <span word="them">them</span>. 不出所料地，这一行为引起了其竞争对手们愤慨。 <span word="In">In</span> 2012 <span word="Kim">Kim</span> <span word="In">In</span>-<span word="sung">sung</span>, <span word="who">who</span> <span word="built">built</span> <span word="up">up</span> <span word="Empas">Empas</span>, <span word="a">a</span> <span word="search">search</span> <span word="engine">engine</span>, <span word="published">published</span> <span word="a">a</span> <span word="critical">critical</span> <span word="book">book</span>, <span word="Naver">Naver</span> <span word="sTwo">sTwo</span> <span word="Faces">Faces</span>. 2012年，<span word="Empas">Empas</span>搜索引擎创始人金贤成出版了1本名为《<span word="Naver">Naver</span>的两副面孔》的书来抨击<span word="Naver">Naver</span>。 <span word="He">He</span> <span word="says">says</span> <span word="it">it</span> <span word="is">is</span> <span word="heaven">heaven</span> <span word="for">for</span> <span word="users">users</span> <span word="but">but</span> <span word="a">a</span> <span word="black">black</span> <span word="hole">hole</span> <span word="for">for</span> <span word="content">content</span> <span word="providers">providers</span>. 他表示，虽然对用户们来说是天堂，但对于内容提供者来说则是黑洞。 <span word="News">News</span> <span word="organisations">organisations</span> <span word="grumble">grumble</span> <span word="that">that</span> <span word="Naver">Naver</span> <span word="pays">pays</span> <span word="them">them</span> <span word="a">a</span> <span word="pittance">pittance</span> <span word="for">for</span> <span word="licensing">licensing</span> <span word="their">their</span> <span word="stories">stories</span>. 多家资讯组织抱怨<span word="Naver">Naver</span>仅给予他们微薄的报酬便使用了他们的报道。 <span word="Naver">Naver</span> <span word="started">started</span> <span word="out">out</span> <span word="as">as</span> <span word="an">an</span> <span word="in">in</span>-<span word="house">house</span> <span word="venture">venture</span> <span word="by">by</span> <span word="the">the</span> <span word="IT">IT</span> <span word="division">division</span> <span word="of">of</span> <span word="Samsung">Samsung</span>, <span word="the">the</span> <span word="country">country</span> <span word="slargest">slargest</span> <span word="industrial">industrial</span> <span word="conglomerate">conglomerate</span>. 最初，<span word="Naver">Naver</span>是作为韩国最大的企业联合集团三星<span word="IT">IT</span>部门中的一个内部分支。 <span word="But">But</span> <span word="Samsung">Samsung</span> <span word="had">had</span> <span word="sold">sold</span> <span word="the">the</span> <span word="last">last</span> <span word="of">of</span> <span word="its">its</span> <span word="shares">shares</span> <span word="in">in</span> <span word="the">the</span> <span word="company">company</span> <span word="by">by</span> 2004 <span word="and">and</span> <span word="Naver">Naver</span> <span word="is">is</span> <span word="now">now</span> <span word="thesixth">thesixth</span>-<span word="largest">largest</span> <span word="of">of</span> <span word="the">the</span> <span word="companies">companies</span> <span word="in">in</span> <span word="the">the</span> <span word="local">local</span> <span word="KOSPI">KOSPI</span> <span word="share">share</span> <span word="index">index</span>. 但三星早已在2004年以前就将全部<span word="Naver">Naver</span>的股权卖出，与此同时<span word="Naver">Naver</span>已经是韩国本地股市<span word="KOSPI">KOSPI</span>中规模排行第六的公司。 <span word="Mr">Mr</span> <span word="Kim">Kim</span> <span word="says">says</span> <span word="it">it</span> <span word="has">has</span> <span word="begun">begun</span> <span word="to">to</span> <span word="exhibit">exhibit</span> <span word="some">some</span> <span word="of">of</span> <span word="the">the</span> <span word="least">least</span> <span word="attractive">attractive</span> <span word="traits">traits</span> <span word="of">of</span> <span word="the">the</span> <span word="chaebol">chaebol</span>, <span word="inparticular">inparticular</span> <span word="by">by</span> <span word="buying">buying</span> <span word="up">up</span> <span word="smaller">smaller</span> <span word="potential">potential</span> <span word="rivals">rivals</span> <span word="and">and</span> <span word="by">by</span> <span word="using">using</span> <span word="its">its</span> <span word="market">market</span> <span word="power">power</span> <span word="to">to</span> <span word="stop">stop</span> <span word="otherportals">otherportals</span> <span word="getting">getting</span> <span word="access">access</span> <span word="to">to</span> <span word="content">content</span>. 金先生说目前<span word="Naver">Naver</span>已经开始展现出了一些财阀特有的且不受人欢迎的行为，尤其是在收购小型潜在对手以及利用自身的市场力量去妨碍其他门户网站取得资讯方面表现得极为明显。 <span word="In">In</span> 2013 <span word="the">the</span> <span word="country">country</span> <span word="s">s</span> <span word="Fair">Fair</span> <span word="Trade">Trade</span> <span word="Commission">Commission</span> <span word="threatened">threatened</span> <span word="the">the</span> <span word="firm">firm</span> <span word="with">with</span> <span word="a">a</span> <span word="big">big</span> <span word="fine">fine</span>, <span word="for">for</span> <span word="allegedlyunfair">allegedlyunfair</span> <span word="business">business</span> <span word="practices">practices</span>. 2013年，国家公平交易委员会因而警告该公司，声称他们将会对不公平交易行为开出巨额罚单。 <span word="Naver">Naver</span> <span word="persuaded">persuaded</span> <span word="it">it</span> <span word="to">to</span> <span word="drop">drop</span> <span word="this">this</span> <span word="in">in</span> <span word="return">return</span> <span word="for">for</span> <span word="it">it</span> <span word="spending">spending</span> 100 <span word="billion">billion</span> <span word="won">won</span> <span word="on">on</span> <span word="helping">helping</span> <span word="smallerinternet">smallerinternet</span> <span word="firms">firms</span> <span word="and">and</span> <span word="on">on</span> <span word="educating">educating</span> <span word="consumers">consumers</span> <span word="about">about</span> <span word="their">their</span> <span word="rights">rights</span>. 为了平复此事，最终<span word="Naver">Naver</span>拿出1000亿韩元来进行对小型互联网公司的赞助，以及对消费者权益进行推广，从而说服了委员会取消罚款计划。 <span word="Naver">Naver</span> <span word="responds">responds</span> <span word="to">to</span> <span word="all">all</span> <span word="this">this</span> <span word="by">by</span> <span word="arguing">arguing</span> <span word="that">that</span> <span word="users">users</span> <span word="still">still</span> <span word="have">have</span> <span word="a">a</span> <span word="choice">choice</span> <span word="of">of</span> <span word="portals">portals</span>: <span word="Naver">Naver</span>对以上种种指控，则回应用户依然能够选择自己要使用的门户： <span word="when">when</span> <span word="a">a</span> <span word="nude">nude</span> <span word="video">video</span> <span word="of">of</span> <span word="a">a</span> <span word="Korean">Korean</span> <span word="singer">singer</span> <span word="went">went</span> <span word="online">online</span> <span word="last">last</span> <span word="November">November</span>, <span word="visits">visits</span> <span word="to">to</span> <span word="Google">Google</span> <span word="spikedbecause">spikedbecause</span> <span word="Naver">Naver</span> <span word="had">had</span> <span word="blocked">blocked</span> <span word="it">it</span>. 去年十一月，当一个韩国歌手的裸体视频被发到网上，由于<span word="Naver">Naver</span>屏蔽了该视频，谷歌的浏览量随之急剧攀升。</p>
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