领英身后的追兵
<p> 2015复习正是强化复习阶段，在考研英语中占了40分，所以考研英语阅读是英语科目中重要的一项。名师老师曾建议过考研生需要坚持每天泛读10-15分钟的英文原刊。强烈推荐了杂志《经济学人》.杂志中的文章也是考研英语的主要材料来源.希望考研考生认真阅读，快速提高考研英语阅读水平。 <span word="Nipping">Nipping</span> <span word="at">at</span> <span word="LinkedIn">LinkedIn</span> <span word="s">s</span> <span word="heels">heels</span> 领英身后的追兵 <span word="The">The</span> <span word="second">second</span>-<span word="largest">largest</span> <span word="professional">professional</span> <span word="social">social</span> <span word="networkis">networkis</span> <span word="scrambling">scrambling</span> <span word="to">to</span> <span word="make">make</span> <span word="its">its</span> <span word="mark">mark</span> 世界第二大职业社交网站艰难求胜 <span word="LINKEDIN">LINKEDIN</span> <span word="is">is</span> <span word="not">not</span> <span word="the">the</span> <span word="only">only</span> <span word="game">game</span> <span word="in">in</span> <span word="town">town</span>. <span word="With">With</span> 60<span word="mmembers">mmembers</span>, <span word="Viadeo">Viadeo</span> <span word="is">is</span> <span word="the">the</span> <span word="world">world</span> <span word="s">s</span> <span word="second">second</span>-<span word="biggestprofessional">biggestprofessional</span> <span word="social">social</span> <span word="network">network</span>. <span word="It">It</span> <span word="is">is</span> <span word="strong">strong</span> <span word="in">in</span> <span word="itshome">itshome</span> <span word="country">country</span>, <span word="France">France</span>, <span word="and">and</span> <span word="in">in</span> <span word="China">China</span>. <span word="Xing">Xing</span> <span word="of">of</span> <span word="Germany">Germany</span>, <span word="the">the</span> <span word="third">third</span> <span word="largest">largest</span> <span word="with">with</span> 14<span word="m">m</span> <span word="members">members</span>,<span word="guards">guards</span> <span word="the">the</span> <span word="gate">gate</span> <span word="of">of</span> <span word="the">the</span> <span word="German">German</span>-<span word="speaking">speaking</span> <span word="world">world</span>. <span word="Neither">Neither</span> <span word="is">is</span> <span word="standing">standing</span> <span word="still">still</span>. 领英并不是职场人士可以选择的唯一一个职业社交网站。世界第二大的职业社交网站是法国的<span word="Viaeo">Viaeo</span>，拥有6000万注册会员，在法国和中国都颇受欢迎。该领域的老三则是德国的<span word="Xing">Xing</span>，坐拥1400万会员，在德语世界市场一家独大。这两家公司身上，都看不到止步不前的迹象。 <span word="Viadeo">Viadeo</span> <span word="has">has</span> <span word="been">been</span> <span word="the">the</span> <span word="more">more</span> <span word="ambitious">ambitious</span>, <span word="adopting">adopting</span> <span word="a">a</span> <span word="multilocal">multilocal</span> <span word="strategy">strategy</span> <span word="based">based</span> <span word="on">on</span> <span word="differentplatforms">differentplatforms</span> <span word="in">in</span> <span word="different">different</span> <span word="markets">markets</span>. <span word="Founded">Founded</span> <span word="in">in</span> 2005, <span word="it">it</span> <span word="has">has</span> <span word="branched">branched</span> <span word="out">out</span> <span word="mainly">mainly</span> <span word="throughacquisitions">throughacquisitions</span>. <span word="Today">Today</span> <span word="it">it</span> <span word="is">is</span> <span word="the">the</span> <span word="biggest">biggest</span> <span word="professional">professional</span> <span word="network">network</span> <span word="by">by</span> <span word="membership">membership</span> <span word="in">in</span> <span word="France">France</span> <span word="andFrancophone">andFrancophone</span> <span word="Africa">Africa</span>, <span word="has">has</span> <span word="a">a</span> <span word="significant">significant</span> <span word="business">business</span> <span word="in">in</span> <span word="Russia">Russia</span> <span word="and">and</span>, <span word="most">most</span> <span word="important">important</span>, <span word="is">is</span> <span word="in">in</span> <span word="first">first</span> <span word="placein">placein</span> <span word="China">China</span>. <span word="It">It</span> <span word="bought">bought</span> <span word="Tianji">Tianji</span>, <span word="a">a</span> <span word="Chinese">Chinese</span> <span word="business">business</span>-<span word="networking">networking</span> <span word="site">site</span>, <span word="in">in</span> 2008 <span word="and">and</span> <span word="has">has</span> <span word="built">built</span> <span word="itsmembership">itsmembership</span> <span word="to">to</span> 20<span word="m">m</span>. <span word="Viadeo">Viadeo</span> <span word="s">s</span> <span word="co">co</span>-<span word="founder">founder</span> <span word="and">and</span> <span word="chief">chief</span> <span word="executive">executive</span>, <span word="Dan">Dan</span> <span word="Serfaty">Serfaty</span>, <span word="moved">moved</span> <span word="to">to</span> <span word="Chinain">Chinain</span> 2011, <span word="a">a</span> <span word="sign">sign</span> <span word="of">of</span> <span word="how">how</span> <span word="much">much</span> <span word="the">the</span> <span word="market">market</span> <span word="matters">matters</span> <span word="to">to</span> <span word="him">him</span>. 而<span word="Viadeo">Viadeo</span>野心更大，为了针对不同市场中的不同平台，它采取多元本地化的经营策略。<span word="Viadeo">Viadeo</span>成立于2005年，主要通过收购其它公司在全球进行扩张。如今，<span word="Viadeo">Viadeo</span>是法国和讲法语的非洲国家中最受欢迎的职业社交软件，在俄国的也有大量的用户，但最重要的是，<span word="Viadeo">Viadeo</span>在中国也是<span word="NO">NO</span>.1。2008年，<span word="VIadeo">VIadeo</span>收购了中国的商务社交网站天际网，现在以发展了2000万会员。<span word="Viadeo">Viadeo</span>的联合创始人兼首席执行官<span word="DanSerfaty">DanSerfaty</span>于2011迁往中国，这也说明了他有多重视中国市场。 <span word="The">The</span> <span word="big">big</span> <span word="problem">problem</span> <span word="for">for</span> <span word="Viadeo">Viadeo</span> <span word="is">is</span> <span word="making">making</span> <span word="money">money</span> <span word="outside">outside</span> <span word="France">France</span>, <span word="which">which</span> <span word="accounts">accounts</span> <span word="for">for</span> 95% <span word="of">of</span> <span word="itsturnover">itsturnover</span>31<span word="m">m</span> <span word="in">in</span> 2013. <span word="Viadeo">Viadeo</span> <span word="has">has</span> <span word="yet">yet</span> <span word="to">to</span> <span word="turn">turn</span> <span word="an">an</span> <span word="operating">operating</span> <span word="profit">profit</span>. <span word="That">That</span> <span word="is">is</span> <span word="not">not</span> <span word="unheard">unheard</span> <span word="of">of</span> <span word="forstartups">forstartups</span>, <span word="especially">especially</span> <span word="those">those</span> <span word="enthusiastic">enthusiastic</span> <span word="about">about</span> <span word="acquisitions">acquisitions</span>, <span word="but">but</span> <span word="investors">investors</span> <span word="will">will</span> <span word="be">be</span> <span word="keeping">keeping</span> <span word="aneye">aneye</span> <span word="on">on</span> <span word="how">how</span> <span word="much">much</span> <span word="cash">cash</span> <span word="it">it</span> <span word="burns">burns</span>. <span word="Viadeo">Viadeo</span>头疼的问题是要如何才能在法国之外的地区取得更多的收入。2013年<span word="Video">Video</span>的总收入为3100万欧元，其中95%皆来自法国。而且至今<span word="Viadeo">Viadeo</span>还未实现营业盈利。即使对初创公司特别是那些盼着被收购的公司来说，发生这种情况也是极少见的;但是投资者会继续关注<span word="Viadeo">Viadeo</span>的现金流出量大的。 <span word="Things">Things</span> <span word="may">may</span> <span word="be">be</span> <span word="about">about</span> <span word="to">to</span> <span word="improve">improve</span>, <span word="if">if</span> <span word="Mr">Mr</span> <span word="Serfaty">Serfaty</span> <span word="is">is</span> <span word="right">right</span> <span word="about">about</span> <span word="China">China</span>. <span word="Viadeo">Viadeo</span> <span word="has">has</span> <span word="had">had</span> <span word="troublegetting">troublegetting</span> <span word="Chinese">Chinese</span> <span word="businesses">businesses</span> <span word="to">to</span> <span word="pay">pay</span> <span word="for">for</span> <span word="its">its</span> <span word="services">services</span> <span word="because">because</span> <span word="no">no</span> <span word="one">one</span> <span word="trusted">trusted</span> <span word="the">the</span> <span word="profiles">profiles</span> <span word="thatmembers">thatmembers</span> <span word="posted">posted</span>. <span word="To">To</span> <span word="overcome">overcome</span> <span word="this">this</span>, <span word="Viadeo">Viadeo</span> <span word="launched">launched</span> <span word="a">a</span> <span word="programme">programme</span> <span word="of">of</span> <span word="cross">cross</span>-<span word="verification">verification</span>, <span word="inwhich">inwhich</span> <span word="members">members</span> <span word="verify">verify</span> <span word="line">line</span>-<span word="by">by</span>-<span word="line">line</span> <span word="the">the</span> <span word="information">information</span> <span word="in">in</span> <span word="other">other</span> <span word="members">members</span> <span word="CVs">CVs</span>. <span word="Early">Early</span> <span word="signs">signs</span> <span word="aresaid">aresaid</span> <span word="to">to</span> <span word="be">be</span> <span word="promising">promising</span>. 如果<span word="Serfaty">Serfaty</span>大举进军中国的决策是正确的话，这种窘境可能得到改善。过去，由于人们不信任会员们贴出的简历信息，<span word="Viadeo">Viadeo</span>很难让中国企业为它的服务买单。为了克服这个问题，<span word="Viadeo">Viadeo</span>开发了一个交叉检验的程序，使会员们可以互相逐条核实简历中的信息的真实性。据说此举初期的成效不错。 <span word="However">However</span>, <span word="Viadeo">Viadeo</span> <span word="stumbled">stumbled</span> <span word="when">when</span> <span word="it">it</span> <span word="went">went</span> <span word="public">public</span> <span word="in">in</span> <span word="July">July</span>. <span word="Unlike">Unlike</span> <span word="most">most</span> <span word="French">French</span> <span word="internet">internet</span> <span word="firms">firms</span>,<span word="which">which</span> <span word="have">have</span> <span word="listed">listed</span> <span word="abroadespecially">abroadespecially</span> <span word="on">on</span> <span word="NASDAQ">NASDAQ</span> <span word="in">in</span> <span word="Americathe">Americathe</span> <span word="firm">firm</span> <span word="launched">launched</span> <span word="its">its</span> <span word="initialpublic">initialpublic</span> <span word="offering">offering</span> <span word="on">on</span> <span word="Euronext">Euronext</span> <span word="in">in</span> <span word="Paris">Paris</span>. <span word="Had">Had</span> <span word="it">it</span> <span word="gone">gone</span> <span word="well">well</span>, <span word="it">it</span> <span word="could">could</span> <span word="have">have</span> <span word="established">established</span> <span word="Paris">Paris</span> <span word="as">as</span> <span word="aplace">aplace</span> <span word="where">where</span> <span word="sparky">sparky</span> <span word="French">French</span> <span word="tech">tech</span> <span word="startups">startups</span> <span word="could">could</span> <span word="get">get</span> <span word="financing">financing</span>. <span word="But">But</span> <span word="the">the</span> <span word="shares">shares</span> <span word="opened">opened</span> <span word="belowtheir">belowtheir</span> <span word="launch">launch</span> <span word="price">price</span> <span word="and">and</span> <span word="have">have</span> <span word="been">been</span> <span word="sliding">sliding</span> <span word="ever">ever</span> <span word="since">since</span>. 但是，<span word="Viadeo">Viadeo</span>在在7月上市后在股市并不是一番风顺。<span word="Viadeo">Viadeo</span>并不像大多数法国互联网公司那样选择在国外特别是在美国纳斯达克上市，而是选择在巴黎泛欧交易所发起<span word="IPO">IPO</span>。如果在此次募资顺利的话，<span word="Viadeo">Viadeo</span>本可使巴黎成为新兴法国科技公司集资的胜地。结果<span word="Viadeo">Viadeo</span>开盘价就低与招股价，而且自那以后股价不断下滑。 <span word="Viadeo">Viadeo</span> <span word="is">is</span> <span word="also">also</span> <span word="under">under</span> <span word="threat">threat</span> <span word="from">from</span> <span word="its">its</span> <span word="rivals">rivals</span>. <span word="Profitable">Profitable</span> <span word="Xing">Xing</span>, <span word="which">which</span> <span word="had">had</span> <span word="pulled">pulled</span> <span word="back">back</span> <span word="fromforeign">fromforeign</span> <span word="ventures">ventures</span>, <span word="got">got</span> <span word="a">a</span> <span word="new">new</span> <span word="boss">boss</span> <span word="in">in</span> 2012, <span word="who">who</span> <span word="is">is</span> <span word="going">going</span> <span word="after">after</span> <span word="business">business</span> <span word="recruitment">recruitment</span>. <span word="LinkedIn">LinkedIn</span>,<span word="meanwhile">meanwhile</span>, <span word="is">is</span> <span word="encroaching">encroaching</span> <span word="on">on</span> <span word="two">two</span> <span word="markets">markets</span> <span word="that">that</span> <span word="Viadeo">Viadeo</span> <span word="hoped">hoped</span> <span word="it">it</span> <span word="had">had</span> <span word="sewn">sewn</span> <span word="up">up</span>. <span word="In">In</span> <span word="France">France</span> <span word="it">it</span> <span word="hasfewer">hasfewer</span> <span word="members">members</span>, <span word="but">but</span> <span word="more">more</span> <span word="traffic">traffic</span>, <span word="it">it</span> <span word="claims">claims</span>. <span word="And">And</span> <span word="in">in</span> <span word="China">China</span> <span word="it">it</span> <span word="has">has</span> <span word="picked">picked</span> <span word="up">up</span> <span word="steam">steam</span> <span word="and">and</span> <span word="memberssince">memberssince</span> <span word="launching">launching</span> <span word="a">a</span> <span word="Chinese">Chinese</span>-<span word="language">language</span> <span word="site">site</span> <span word="in">in</span> <span word="February">February</span>. <span word="Viadeo">Viadeo</span>同样也面临着来自竞争者的威胁。目前处于盈利状态的<span word="Xing">Xing</span>，已经摆脱了对外国风投的依赖，而且其2012年上任的新老板正在准备进行新一轮企业招聘。而另一边，领英正在对法国和中国这两个市场进行入侵，而且自信自己一定能够成功。领英表示，尽管它在法国的的会员数量不如<span word="VIadeo">VIadeo</span>，但是流量更大;而且自从今年2月份中文版网站开启后，它已重振旗鼓，会员数量也在不断增长。 词语解释 1.<span word="base">base</span> <span word="on">on</span> 基于，以为根据 <span word="Russia">Russia</span> <span word="had">had</span> <span word="a">a</span> <span word="maritime">maritime</span> <span word="base">base</span> <span word="on">on</span> <span word="the">the</span> <span word="Pacific">Pacific</span> <span word="before">before</span> <span word="ithad">ithad</span> <span word="one">one</span> <span word="on">on</span> <span word="either">either</span> <span word="the">the</span> <span word="Baltic">Baltic</span> <span word="or">or</span> <span word="the">the</span> <span word="Black">Black</span> <span word="Seas">Seas</span>. 早于在波罗的海以及黑海的行动，俄罗斯人在太平洋建立了他们第一个海军基地。 <span word="However">However</span>, <span word="such">such</span> <span word="cooperation">cooperation</span> <span word="must">must</span> <span word="base">base</span> <span word="on">on</span> <span word="trust">trust</span>,<span word="negotiation">negotiation</span>, <span word="equality">equality</span> <span word="and">and</span> <span word="mutual">mutual</span> <span word="benefits">benefits</span>. <span word="It">It</span> <span word="mustproceed">mustproceed</span> <span word="from">from</span> <span word="actual">actual</span> <span word="facts">facts</span>, <span word="rather">rather</span> <span word="than">than</span> <span word="deductions">deductions</span>. 然而，这种合作必须建立在信任、协商、平等和互利的基础上，必须从 事实出发，而不是依凭推论。 2.<span word="move">move</span> <span word="to">to</span> 移动到 <span word="Perhaps">Perhaps</span> <span word="I">I</span> <span word="should">should</span> <span word="move">move</span> <span word="to">to</span> <span word="Paris">Paris</span>. 也许我应该搬到巴黎去。 <span word="Their">Their</span> <span word="family">family</span> <span word="is">is</span> <span word="rooted">rooted</span> <span word="here">here</span>. <span word="They">They</span> <span word="will">will</span> <span word="never">never</span> <span word="move">move</span> <span word="to">to</span> <span word="another">another</span> <span word="city">city</span>. 他们的家庭在这里扎了根，他们永远不会迁移到另一个城市去。</p>
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