旅行网站的对阵
<p> 2015复习正是强化复习阶段，在考研英语中占了40分，所以考研英语阅读是英语科目中重要的一项。名师老师曾建议过考研生需要坚持每天泛读10-15分钟的英文原刊。强烈推荐了杂志《经济学人》.杂志中的文章也是考研英语的主要材料来源.希望考研考生认真阅读，快速提高考研英语阅读水平。 <span word="Travel">Travel</span> <span word="websites">websites</span> 旅行网站 <span word="David">David</span> <span word="vs">vs</span> <span word="two">two</span> <span word="Goliaths">Goliaths</span> 大卫对阵两大巨人 <span word="TripAdvisor">TripAdvisor</span> <span word="could">could</span> <span word="challenge">challenge</span> <span word="the">the</span> <span word="big">big</span> <span word="two">two</span> <span word="providersof">providersof</span> <span word="online">online</span> <span word="travel">travel</span> <span word="services">services</span> 旅行顾问可能挑战两大在线旅游服务的提供商 <span word="Service">Service</span> <span word="poor">poor</span>, <span word="view">view</span> <span word="disappointing">disappointing</span> 服务差，看起来让人失望 <span word="BREAKFAST">BREAKFAST</span> <span word="is">is</span> <span word="nasty">nasty</span>, <span word="the">the</span> <span word="rooms">rooms</span> <span word="are">are</span> <span word="nasty">nasty</span>. <span word="So">So</span> <span word="complained">complained</span> <span word="a">a</span> <span word="reviewer">reviewer</span> <span word="ofanOregonguesthouse">ofanOregonguesthouse</span> <span word="earlier">earlier</span> <span word="this">this</span> <span word="year">year</span>. <span word="There">There</span> <span word="is">is</span> <span word="nothing">nothing</span> <span word="unusual">unusual</span> <span word="in">in</span> <span word="that">that</span>: <span word="all">all</span> <span word="hotels">hotels</span> <span word="must">must</span> <span word="dealwith">dealwith</span> <span word="the">the</span> <span word="odd">odd</span> <span word="disgruntled">disgruntled</span> <span word="guest">guest</span>. <span word="This">This</span> <span word="critique">critique</span>, <span word="though">though</span>, <span word="appeared">appeared</span> <span word="on">on</span> <span word="TripAdvisor">TripAdvisor</span>, <span word="atravel">atravel</span>-<span word="review">review</span> <span word="website">website</span>. <span word="When">When</span> <span word="the">the</span> <span word="correspondent">correspondent</span> <span word="went">went</span> <span word="on">on</span> <span word="to">to</span> <span word="document">document</span> <span word="drunkenhousekeepers">drunkenhousekeepers</span> <span word="and">and</span> <span word="licentious">licentious</span> <span word="receptionists">receptionists</span>, <span word="the">the</span> <span word="owners">owners</span> <span word="sued">sued</span> <span word="him">him</span>. <span word="It">It</span> <span word="was">was</span> <span word="more">more</span> <span word="than">than</span> <span word="a">a</span> <span word="point">point</span> <span word="ofpride">ofpride</span>. <span word="What">What</span> <span word="customers">customers</span> <span word="say">say</span> <span word="on">on</span> <span word="TripAdvisor">TripAdvisor</span> <span word="can">can</span> <span word="make">make</span> <span word="or">or</span> <span word="break">break</span> <span word="hotels">hotels</span>. <span word="Around">Around</span> 260<span word="m">m</span> <span word="peoplevisit">peoplevisit</span> <span word="the">the</span> <span word="site">site</span> <span word="each">each</span> <span word="month">month</span> <span word="to">to</span> <span word="read">read</span> <span word="some">some</span> <span word="of">of</span> <span word="the">the</span> 125<span word="m">m</span> <span word="reviews">reviews</span>. 早餐很糟糕，房间很差劲。今年早些时候，一个评论者如此评论俄勒冈州宾馆。这很正常的：所有的酒店都必须应对那些对酒店有所不满的客人。不过，这条评论出现在一家旅行评论网站旅行顾问上。当记者继续报道了醉酒的酒店管家以及嚣张的接待员后，酒店所有者起诉了他。这不仅是出于对酒店的自尊。顾客在旅行顾问网站上的言论可能成就一家酒店，也可能毁灭它。每月约2.6亿人登陆该网站在1.25亿评论中查看自己想要的信息。 <span word="The">The</span> <span word="firm">firm</span> <span word="makes">makes</span> <span word="money">money</span> <span word="by">by</span> <span word="displaying">displaying</span> <span word="prices">prices</span> <span word="from">from</span> <span word="online">online</span> <span word="travel">travel</span>-<span word="agents">agents</span> <span word="alongside">alongside</span> <span word="itsreviews">itsreviews</span>, <span word="and">and</span> <span word="then">then</span> <span word="charging">charging</span> <span word="those">those</span> <span word="agents">agents</span> <span word="each">each</span> <span word="time">time</span> <span word="a">a</span> <span word="customer">customer</span> <span word="clicks">clicks</span> <span word="through">through</span>. <span word="It">It</span> <span word="is">is</span> <span word="such">such</span> <span word="agood">agood</span> <span word="example">example</span> <span word="of">of</span> <span word="a">a</span> <span word="network">network</span> <span word="effect">effect</span> <span word="that">that</span> <span word="it">it</span> <span word="is">is</span> <span word="the">the</span> <span word="subject">subject</span> <span word="of">of</span> <span word="a">a</span> <span word="Harvard">Harvard</span> <span word="Business">Business</span> <span word="School">School</span> <span word="case">case</span> <span word="study">study</span>. <span word="The">The</span> <span word="more">more</span> <span word="users">users</span> <span word="post">post</span> <span word="reviews">reviews</span>, <span word="the">the</span> <span word="more">more</span> <span word="useful">useful</span> <span word="the">the</span> <span word="site">site</span> <span word="is">is</span> <span word="to">to</span> <span word="those">those</span> <span word="about">about</span> <span word="to">to</span> <span word="book">book</span> <span word="aholiday">aholiday</span>. <span word="This">This</span> <span word="makes">makes</span> <span word="it">it</span> <span word="more">more</span> <span word="important">important</span> <span word="to">to</span> <span word="hotels">hotels</span> <span word="and">and</span> <span word="travel">travel</span> <span word="agents">agents</span>, <span word="who">who</span> <span word="offer">offer</span> <span word="better">better</span> <span word="deals">deals</span>.<span word="This">This</span> <span word="results">results</span> <span word="in">in</span> <span word="more">more</span> <span word="trafficand">trafficand</span> <span word="more">more</span> <span word="reviewsclosing">reviewsclosing</span> <span word="the">the</span> <span word="virtuous">virtuous</span> <span word="circle">circle</span>. <span word="Last">Last</span> <span word="yearTripAdvisor">yearTripAdvisor</span> <span word="reported">reported</span> <span word="revenue">revenue</span> <span word="of">of</span> $944.7<span word="m">m</span>. <span word="Because">Because</span> <span word="users">users</span> <span word="post">post</span> <span word="reviews">reviews</span> <span word="free">free</span> <span word="of">of</span> <span word="charge">charge</span>, <span word="in">in</span>2012, <span word="Jeffrey">Jeffrey</span> <span word="Bussgang">Bussgang</span>, <span word="an">an</span> <span word="HBS">HBS</span> <span word="lecturer">lecturer</span>, <span word="calculated">calculated</span> <span word="that">that</span> <span word="its">its</span> <span word="gross">gross</span> <span word="margin">margin</span> <span word="was">was</span> <span word="anastounding">anastounding</span> 98%. 该公司通过显示网上旅游社的报价以及顾客的相关评论来盈利。每个用户每次点击进入该网站，它都会向相关旅行社收取费用。对于哈佛商学院一个以网络效应为主题的案例研究来说，这是一个很好的例子。对于那些正打算预订假期的人，越多的用户发布评论，就越有帮助。对于酒店和旅行社，这也使得哪家更划算?的问题更加重要。这会导致更多的浏览量更多的评论逐渐打破良性循环。旅行顾问网站去年营收9.447亿美元。由于用户发布评论是免费的，据哈佛商学院的讲师<span word="Jeffrey">Jeffrey</span> <span word="Bussgang">Bussgang</span> 计算，该公司2012年毛利率惊人的高达98%。 <span word="For">For</span> <span word="these">these</span> <span word="reasons">reasons</span>, <span word="some">some</span> <span word="think">think</span> <span word="TripAdvisor">TripAdvisor</span> <span word="may">may</span> <span word="be">be</span> <span word="able">able</span> <span word="to">to</span> <span word="take">take</span> <span word="on">on</span> <span word="the">the</span> <span word="big">big</span> <span word="two">two</span> <span word="OTAs">OTAs</span>,<span word="Expedia">Expedia</span> <span word="and">and</span> <span word="Priceline">Priceline</span>, <span word="which">which</span> <span word="on">on</span> <span word="August">August</span> 6<span word="th">th</span> <span word="bought">bought</span> <span word="up">up</span> <span word="to">to</span> 10% <span word="of">of</span> <span word="Ctrip">Ctrip</span>, <span word="a">a</span> <span word="large">large</span> <span word="travel">travel</span> <span word="websitein">websitein</span> <span word="China">China</span>. <span word="These">These</span> <span word="firms">firms</span> <span word="sell">sell</span> <span word="flights">flights</span> <span word="and">and</span> <span word="hotel">hotel</span> <span word="rooms">rooms</span> <span word="directly">directly</span>, <span word="rather">rather</span> <span word="than">than</span> <span word="pass">pass</span> <span word="booking">booking</span> <span word="requestson">requestson</span> <span word="to">to</span> <span word="others">others</span>, <span word="as">as</span> <span word="TripAdvisor">TripAdvisor</span> <span word="does">does</span>. <span word="But">But</span>, <span word="says">says</span> <span word="Blake">Blake</span> <span word="Harper">Harper</span> <span word="of">of</span> <span word="Wunderlich">Wunderlich</span> <span word="Securities">Securities</span>, <span word="astockbroker">astockbroker</span>, <span word="the">the</span> <span word="two">two</span> <span word="ways">ways</span> <span word="of">of</span> <span word="doing">doing</span> <span word="business">business</span> <span word="are">are</span> <span word="converging">converging</span>. <span word="Sites">Sites</span> <span word="owned">owned</span> <span word="by">by</span> <span word="the">the</span> <span word="big">big</span> <span word="two">two</span>, <span word="suchas">suchas</span> <span word="Hotels">Hotels</span>.<span word="com">com</span> <span word="and">and</span> <span word="Booking">Booking</span>.<span word="com">com</span>, <span word="now">now</span> <span word="encourage">encourage</span> <span word="user">user</span> <span word="reviews">reviews</span>. <span word="At">At</span> <span word="the">the</span> <span word="same">same</span> <span word="time">time</span>,<span word="TripAdvisor">TripAdvisor</span> <span word="has">has</span> <span word="launched">launched</span> <span word="Instant">Instant</span> <span word="Booking">Booking</span>, <span word="which">which</span> <span word="lets">lets</span> <span word="smartphone">smartphone</span> <span word="users">users</span> <span word="complete">complete</span> <span word="theirbookings">theirbookings</span> <span word="without">without</span> <span word="leaving">leaving</span> <span word="the">the</span> <span word="TripAdvisor">TripAdvisor</span> <span word="site">site</span>. 出于这些原因，有些人认为旅行顾问公司也许能够取代两大网上旅行社：<span word="Expedia">Expedia</span>以及<span word="Priceline">Priceline</span>，其在8月6日买进了中国大型旅行网站携程10%的股票。和旅行顾问公司一样，这些公司直接提供机票和酒店房间预订，而不是将预订请求转给他人。但是，美国德奇证券的一个股票经纪人<span word="Blake">Blake</span> <span word="Harper">Harper</span>表示，这两种商业模式正在融合。如今，这两大网站的诸多子网站如<span word="Hotels">Hotels</span>.<span word="com">com</span> 和 <span word="Booking">Booking</span>.<span word="com">com</span>正鼓励用户添加评论。同时，旅行顾问网站发布了即时预订功能，即智能手机用户可直接在旅行顾问网站上完成他们的预订。 <span word="Instant">Instant</span> <span word="Booking">Booking</span> <span word="serves">serves</span> <span word="another">another</span> <span word="purpose">purpose</span>. <span word="Half">Half</span> <span word="of">of</span> <span word="TripAdvisor">TripAdvisor</span> <span word="s">s</span> <span word="traffic">traffic</span> <span word="comes">comes</span> <span word="through">through</span> <span word="mobiledevices">mobiledevices</span>. <span word="Being">Being</span> <span word="able">able</span> <span word="to">to</span> <span word="book">book</span> <span word="in">in</span> <span word="a">a</span> <span word="single">single</span> <span word="place">place</span> <span word="will">will</span> <span word="make">make</span> <span word="its">its</span> <span word="app">app</span> <span word="slicker">slicker</span>. <span word="Moreover">Moreover</span>, <span word="smartphonesare">smartphonesare</span> <span word="creating">creating</span> <span word="firms">firms</span> <span word="which">which</span> <span word="cater">cater</span> <span word="to">to</span> <span word="travellers">travellers</span> <span word="when">when</span> <span word="they">they</span> <span word="arrive">arrive</span> <span word="at">at</span> <span word="their">their</span> <span word="destinationandTripAdvisor">destinationandTripAdvisor</span> <span word="is">is</span> <span word="getting">getting</span> <span word="into">into</span> <span word="that">that</span> <span word="business">business</span>. <span word="In">In</span> <span word="May">May</span> <span word="it">it</span> <span word="paid">paid</span> <span word="a">a</span> <span word="reported">reported</span> $140<span word="m">m</span> <span word="for">for</span> <span word="La">La</span> <span word="Fourchette">Fourchette</span>,<span word="an">an</span> <span word="online">online</span> <span word="restaurant">restaurant</span>-<span word="booking">booking</span> <span word="service">service</span>. <span word="On">On</span> 24<span word="th">th</span> <span word="July">July</span> <span word="it">it</span> <span word="said">said</span> <span word="it">it</span> <span word="was">was</span> <span word="paying">paying</span> $200<span word="m">m</span> <span word="for">for</span> <span word="Viator">Viator</span>, <span word="afirm">afirm</span> <span word="that">that</span> <span word="sells">sells</span> <span word="guided">guided</span> <span word="tours">tours</span> <span word="and">and</span> <span word="other">other</span> <span word="touristy">touristy</span> <span word="activities">activities</span>. 即时预订功能也有另一个用途。旅行顾问网站一半的浏览量来自移动设备。能够仅在一个网站上完成预订将使其应用软件更进一步。此外，智能手机正促使一些公司成立，以为到达旅行目的地后的旅行者提供服务。且旅行顾问公司正逐步开展这一业务。据报道，5月它花费1.4亿美元收购了一家在线餐厅预订服务商<span word="LaFourchette">LaFourchette</span>。6月24日，它花费2亿美元收购一家提供导游以及其他观光服务的公司<span word="Viator">Viator</span>。 <span word="TripAdvisor">TripAdvisor</span> <span word="s">s</span> <span word="boss">boss</span>, <span word="Stephen">Stephen</span> <span word="Kaufer">Kaufer</span>, <span word="denies">denies</span> <span word="he">he</span> <span word="wants">wants</span> <span word="to">to</span> <span word="take">take</span> <span word="on">on</span> <span word="the">the</span> <span word="big">big</span> <span word="two">two</span>. <span word="We">We</span> <span word="are">are</span> <span word="a">a</span> <span word="mediasite">mediasite</span>, <span word="he">he</span> <span word="says">says</span>. <span word="I">I</span> <span word="want">want</span> <span word="Expedia">Expedia</span> <span word="and">and</span> <span word="Priceline">Priceline</span> <span word="to">to</span> <span word="thrive">thrive</span> <span word="because">because</span> <span word="they">they</span> <span word="are">are</span> <span word="my">my</span> <span word="clients">clients</span>. <span word="Butsoon">Butsoon</span>, <span word="holidaymakers">holidaymakers</span> <span word="will">will</span> <span word="be">be</span> <span word="able">able</span> <span word="to">to</span> <span word="book">book</span> <span word="their">their</span> <span word="entire">entire</span> <span word="trips">trips</span> <span word="without">without</span> <span word="leaving">leaving</span> <span word="the">the</span> <span word="TripAdvisorapp">TripAdvisorapp</span>. <span word="Rivals">Rivals</span> <span word="beware">beware</span>. 旅行顾问公司的老板<span word="Stephen">Stephen</span> <span word="Kaufer">Kaufer</span>否认其想要取代这两大网上旅行社。他说：我们是一家媒体网站。我希望<span word="Expedia">Expedia</span>和<span word="Priceline">Priceline</span>能够繁荣发展，因为它们是我的客户。但是很快，假期预订者将能够在旅行顾问应用软件上预订他们的整个旅程。竞争对手要小心了。 词语解释 1.<span word="deal">deal</span> <span word="with">with</span> 处理;涉及 <span word="This">This</span> <span word="chapter">chapter</span> <span word="deals">deals</span> <span word="with">with</span> <span word="the">the</span> <span word="problem">problem</span> <span word="of">of</span> <span word="inflation">inflation</span>. 本章论述通货膨胀问题。 <span word="I">I</span> <span word="ll">ll</span> <span word="deal">deal</span> <span word="with">with</span> <span word="the">the</span> <span word="children">children</span> <span word="later">later</span>. 孩子们的事由我以后去处理。 2.<span word="bring">bring</span> <span word="up">up</span> 提出;教育;养育 <span word="My">My</span> <span word="parents">parents</span> <span word="brought">brought</span> <span word="me">me</span> <span word="up">up</span> <span word="to">to</span> <span word="respect">respect</span> <span word="others">others</span>. 我父母教育我要尊重他人。 <span word="The">The</span> <span word="teachers">teachers</span> <span word="brougth">brougth</span> <span word="the">the</span> <span word="pupils">pupils</span> <span word="up">up</span> <span word="on">on</span> <span word="stories">stories</span> <span word="about">about</span> <span word="the">the</span> <span word="Old">Old</span> <span word="East">East</span>. 教师们用古老的东方冒险故事来教诲小学生们。 3.<span word="rather">rather</span> <span word="than">than</span> 而不是;宁可 <span word="I">I</span>,<span word="rather">rather</span> <span word="than">than</span> <span word="you">you</span>,<span word="should">should</span> <span word="do">do</span> <span word="the">the</span> <span word="work">work</span>. 该做这工作的是我，而不是你。 <span word="I">I</span>,<span word="rather">rather</span> <span word="than">than</span> <span word="you">you</span>,<span word="should">should</span> <span word="do">do</span> <span word="the">the</span> <span word="work">work</span>. 该做这个工作的是我，而不是你。</p>
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