Buzzfeed与在线资讯
<p> 2015复习正是强化复习阶段，在考研英语中占了40分，所以考研英语阅读是英语科目中重要的一项，名师老师曾建议过考研生需要坚持每天泛读10-15分钟的英文原刊。强烈推荐了杂志《经济学人》.杂志中的文章也是考研英语的主要材料来源.希望考研考生认真阅读，快速提高考研英语阅读水平。 <span word="Buzzfeed">Buzzfeed</span>与在线资讯 <span word="Which">Which</span> <span word="media">media</span> <span word="company">company</span> <span word="are">are</span> <span word="you">you</span>? 你是哪种媒体公司? <span word="How">How</span> <span word="a">a</span> <span word="young">young</span> <span word="company">company</span> <span word="plans">plans</span> <span word="to">to</span> <span word="take">take</span> <span word="on">on</span> <span word="the">the</span> <span word="newsLeviathans">newsLeviathans</span> 一家年轻的公司该如何计划成为资讯业霸主 <span word="WHEN">WHEN</span> <span word="Arianna">Arianna</span> <span word="Huffington">Huffington</span> <span word="sold">sold</span> <span word="her">her</span> <span word="online">online</span>-<span word="news">news</span> <span word="firmfor">firmfor</span> $315<span word="m">m</span> <span word="in">in</span> 2011, <span word="people">people</span> <span word="gawked">gawked</span> <span word="at">at</span> <span word="the">the</span> <span word="price">price</span> <span word="tag">tag</span>. <span word="Now">Now</span> <span word="BuzzFeed">BuzzFeed</span>, <span word="a">a</span> <span word="hipper">hipper</span> <span word="digital">digital</span> <span word="news">news</span> <span word="firmco">firmco</span>-<span word="founded">founded</span> <span word="by">by</span> <span word="Jonah">Jonah</span> <span word="Peretti">Peretti</span>, <span word="a">a</span> <span word="Huffington">Huffington</span> <span word="Post">Post</span> <span word="alumnus">alumnus</span>, <span word="has">has</span> <span word="one">one</span>-<span word="upped">upped</span> <span word="her">her</span>. <span word="On">On</span> <span word="August">August</span> 10<span word="thAndreessen">thAndreessen</span> <span word="Horowitz">Horowitz</span>, <span word="a">a</span> <span word="venture">venture</span>-<span word="capital">capital</span> <span word="firm">firm</span>, <span word="said">said</span> <span word="it">it</span> <span word="was">was</span> <span word="investing">investing</span> $50<span word="m">m</span> <span word="in">in</span> <span word="BuzzFeed">BuzzFeed</span>,<span word="reportedly">reportedly</span> <span word="valuing">valuing</span> <span word="the">the</span> <span word="eight">eight</span>-<span word="year">year</span>-<span word="old">old</span> <span word="website">website</span> <span word="at">at</span> $850<span word="m">m</span>, <span word="half">half</span> <span word="the">the</span> <span word="market">market</span> <span word="value">value</span> <span word="of">of</span> <span word="the">the</span> <span word="NewYork">NewYork</span> <span word="Times">Times</span>. 当<span word="Arianna">Arianna</span> <span word="Huffington">Huffington</span>在2011年以3.15亿美元的价格卖掉她的在线资讯公司时，人们被这个价签惊呆了。如今，<span word="BuzzFeed">BuzzFeed</span>家由赫芬顿邮报员工<span word="Jonah">Jonah</span> <span word="Peretti">Peretti</span>联合创立的新潮的数字资讯公司，比她更胜一筹。8月10日，一家风险投资公司<span word="Andreessen">Andreessen</span> <span word="Horowitz">Horowitz</span>称其正拿出5000万美元对<span word="BuzzFeed">BuzzFeed</span>公司进行投资，据报道，成立八年的<span word="BuzzFeed">BuzzFeed</span>网站的估价为8.5亿美元，约为纽约时报市值的一半。 <span word="Perhaps">Perhaps</span> <span word="the">the</span> <span word="investment">investment</span> <span word="is">is</span> <span word="not">not</span> <span word="so">so</span> <span word="extraordinary">extraordinary</span>. <span word="According">According</span> <span word="to">to</span> <span word="comScore">comScore</span>, <span word="a">a</span> <span word="research">research</span> <span word="firm">firm</span>,<span word="BuzzFeed">BuzzFeed</span> <span word="had">had</span> <span word="around">around</span> 75<span word="m">m</span> <span word="unique">unique</span> <span word="visitors">visitors</span> <span word="in">in</span> <span word="Junemore">Junemore</span> <span word="than">than</span> <span word="the">the</span> <span word="websites">websites</span> <span word="of">of</span> <span word="the">the</span> <span word="Times">Times</span> <span word="andother">andother</span> <span word="bigdailies">bigdailies</span>. <span word="It">It</span> <span word="makes">makes</span> <span word="money">money</span> <span word="through">through</span> <span word="sponsored">sponsored</span> <span word="contentwhich">contentwhich</span> <span word="often">often</span> <span word="looks">looks</span> <span word="remarkablyand">remarkablyand</span> <span word="deliberately">deliberately</span> <span word="like">like</span> <span word="a">a</span> <span word="normal">normal</span> <span word="article">article</span>, <span word="but">but</span> <span word="is">is</span> <span word="commissioned">commissioned</span> <span word="by">by</span> <span word="advertisers">advertisers</span>. <span word="Which">Which</span> <span word="BarbieDoll">BarbieDoll</span> <span word="Are">Are</span> <span word="You">You</span>? <span word="was">was</span> <span word="one">one</span> <span word="of">of</span> <span word="Buzzfeed">Buzzfeed</span> <span word="s">s</span> <span word="quizzes">quizzes</span> <span word="earlier">earlier</span> <span word="this">this</span> <span word="year">year</span> . <span word="It">It</span> <span word="was">was</span> <span word="paid">paid</span> <span word="for">for</span> <span word="by">by</span> <span word="Mattel">Mattel</span>,<span word="Barbie">Barbie</span> <span word="s">s</span> <span word="maker">maker</span>. 或许这一投资并非如此令人意外。根据一家研究公司<span word="comScore">comScore</span>的数据，<span word="BuzzFeed">BuzzFeed</span> 在6月拥有约7500万独立访问者，这个数字超过了时报等其他大型日报网站的独立访问量。它通过发布赞助内容来赚钱，这些赞助内容通常很引人注目且看起来很像普通的文章，但是实际上是由广告方委托发布的。<span word="BuzzFeed">BuzzFeed</span> 今年年初的一个调查问卷你是哪种芭比娃娃?就是由芭比娃娃的制造商美泰花钱委托发布的。 <span word="BuzzFeed">BuzzFeed</span> <span word="is">is</span> <span word="only">only</span> <span word="one">one</span> <span word="of">of</span> <span word="several">several</span> <span word="new">new</span>-<span word="media">media</span> <span word="firms">firms</span> <span word="making">making</span> <span word="headlines">headlines</span>. <span word="Others">Others</span> <span word="include">include</span> <span word="BusinessInsider">BusinessInsider</span>, <span word="Quartz">Quartz</span> <span word="and">and</span> <span word="Vice">Vice</span>. <span word="These">These</span> <span word="firms">firms</span> <span word="know">know</span> <span word="how">how</span> <span word="to">to</span> <span word="present">present</span> <span word="stories">stories</span> <span word="slickly">slickly</span> <span word="on">on</span> <span word="screens">screens</span> <span word="and">and</span> <span word="tocreate">tocreate</span> <span word="a">a</span> <span word="buzz">buzz</span> <span word="for">for</span> <span word="their">their</span> <span word="wares">wares</span> <span word="on">on</span> <span word="social">social</span> <span word="media">media</span>. 在这些新型媒体公司中，<span word="BuzzFeed">BuzzFeed</span> 是唯一一家上头条的。这些新型媒体公司还包括<span word="Business">Business</span> <span word="Insider">Insider</span>，<span word="Quartz">Quartz</span> 和<span word="Vice">Vice</span>。这些公司熟知如何将故事巧妙的呈现在屏幕上，并在社交媒体上为其商品制造话题。 <span word="It">It</span> <span word="sSilicon">sSilicon</span> <span word="Valley">Valley</span>. <span word="They">They</span> <span word="say">say</span> <span word="we">we</span> <span word="re">re</span> <span word="toast">toast</span> 这里是硅谷。他们说：我们完蛋了。 <span word="It">It</span> <span word="is">is</span> <span word="rare">rare</span> <span word="for">for</span> <span word="venture">venture</span> <span word="capitalists">capitalists</span> <span word="to">to</span> <span word="invest">invest</span> <span word="in">in</span> <span word="the">the</span> <span word="news">news</span> <span word="business">business</span>, <span word="especially">especially</span> <span word="at">at</span> <span word="a">a</span> <span word="time">time</span> <span word="whenmany">whenmany</span> <span word="owners">owners</span> <span word="of">of</span> <span word="newspapers">newspapers</span> <span word="are">are</span> <span word="selling">selling</span> <span word="them">them</span>, <span word="from">from</span> <span word="Gannett">Gannett</span> <span word="toTribune">toTribune</span> <span word="Company">Company</span> . <span word="Perhaps">Perhaps</span> <span word="Silicon">Silicon</span> <span word="Valley">Valley</span> <span word="has">has</span> <span word="so">so</span> <span word="much">much</span> <span word="cash">cash</span> <span word="thatmoney">thatmoney</span> <span word="is">is</span> <span word="flooding">flooding</span> <span word="all">all</span> <span word="the">the</span> <span word="way">way</span> <span word="toNew">toNew</span> <span word="York">York</span>. <span word="But">But</span> <span word="venture">venture</span> <span word="capitalists">capitalists</span> <span word="also">also</span> <span word="seem">seem</span> <span word="to">to</span> <span word="see">see</span> <span word="anopportunity">anopportunity</span> <span word="for">for</span> <span word="new">new</span> <span word="firms">firms</span> <span word="in">in</span> <span word="a">a</span> <span word="business">business</span> <span word="mostly">mostly</span> <span word="controlled">controlled</span> <span word="by">by</span> <span word="veterans">veterans</span>. 风险投资者鲜少投资资讯业，尤其是在这个众多报业拥有者纷纷出售其报纸产业的时期，从<span word="Gannett">Gannett</span>报业集团到论坛报业集团。 <span word="Surprisingly">Surprisingly</span>, <span word="BuzzFeed">BuzzFeed</span> <span word="is">is</span> <span word="starting">starting</span> <span word="to">to</span> <span word="look">look</span> <span word="a">a</span> <span word="bit">bit</span> <span word="like">like</span> <span word="an">an</span> <span word="old">old</span>-<span word="media">media</span> <span word="organisation">organisation</span> <span word="itself">itself</span>. <span word="It">It</span> <span word="plans">plans</span> <span word="tohire">tohire</span> <span word="more">more</span> <span word="journalists">journalists</span>, <span word="opening">opening</span> <span word="outposts">outposts</span> <span word="around">around</span> <span word="the">the</span> <span word="world">world</span> <span word="this">this</span> <span word="year">year</span>. <span word="But">But</span> <span word="Mr">Mr</span> <span word="Peretti">Peretti</span> <span word="does">does</span> <span word="notsee">notsee</span> <span word="any">any</span> <span word="tension">tension</span>. <span word="What">What</span> <span word="you">you</span> <span word="see">see</span> <span word="in">in</span> <span word="the">the</span> <span word="history">history</span> <span word="of">of</span> <span word="media">media</span> <span word="is">is</span> <span word="that">that</span> <span word="companies">companies</span> <span word="start">start</span> <span word="out">out</span> <span word="doingsmall">doingsmall</span>, <span word="lower">lower</span>-<span word="cost">cost</span> <span word="ways">ways</span> <span word="of">of</span> <span word="content">content</span> <span word="and">and</span> <span word="then">then</span> <span word="move">move</span> <span word="up">up</span> <span word="the">the</span> <span word="chain">chain</span>, <span word="he">he</span> <span word="says">says</span>. <span word="BuzzFeed">BuzzFeed</span> <span word="could">could</span> <span word="yetgo">yetgo</span> <span word="from">from</span> <span word="producing">producing</span> <span word="listicles">listicles</span> <span word="to">to</span> <span word="listing">listing</span> <span word="on">on</span> <span word="the">the</span> <span word="stockmarket">stockmarket</span>. <span word="But">But</span> <span word="it">it</span> <span word="still">still</span> <span word="needs">needs</span> <span word="to">to</span> <span word="answer">answer</span> <span word="thequestion">thequestion</span>, <span word="Which">Which</span> <span word="Media">Media</span> <span word="Company">Company</span> <span word="Are">Are</span> <span word="You">You</span>? 令人惊奇的是，<span word="BuzzFeed">BuzzFeed</span>正开始看起来有点像一家传统媒体机构。它计划今年雇佣更多的记者，在全世界部署前哨。但<span word="Peretti">Peretti</span>先生没有感到任何压力。他说你们在媒体历史中看到的是媒体公司一开始使用低档的低成本的方法从事媒体工作以及随后升级产业链。 <span word="BuzzFeed">BuzzFeed</span> 还能通过开发<span word="listicles">listicles</span>功能进而使公司上市。但是你是哪种媒体公司?这个问题依然需要解答。 词语解释 1.<span word="plan">plan</span> <span word="to">to</span> 计划 <span word="Father">Father</span> <span word="vetoed">vetoed</span> <span word="our">our</span> <span word="plan">plan</span> <span word="to">to</span> <span word="buy">buy</span> <span word="a">a</span> <span word="new">new</span> <span word="car">car</span>. 父亲不同意我们购买新汽车的计划。 <span word="They">They</span> <span word="referred">referred</span> <span word="their">their</span> <span word="plan">plan</span> <span word="to">to</span> <span word="the">the</span> <span word="management">management</span>. 他们将计划提交管理部门。 2.<span word="according">according</span> <span word="to">to</span> 根据，按照;取决于 <span word="They">They</span> <span word="do">do</span> <span word="everything">everything</span> <span word="according">according</span> <span word="to">to</span> <span word="Hoyle">Hoyle</span>. 他们一切都按照规定办理。 <span word="According">According</span> <span word="to">to</span> <span word="the">the</span> <span word="Christian">Christian</span> <span word="religion">religion</span>,<span word="Jesus">Jesus</span> <span word="Christ">Christ</span> <span word="resurrected">resurrected</span> <span word="from">from</span> <span word="death">death</span>. 根据基督教的说法，耶稣基督曾死而复生。 3.<span word="start">start</span> <span word="to">to</span> 开始 <span word="When">When</span> <span word="you">you</span> <span word="do">do</span> <span word="not">not</span> <span word="answer">answer</span> ?<span word="I">I</span> <span word="do">do</span> <span word="not">not</span> <span word="know">know</span>? , <span word="but">but</span> <span word="instead">instead</span> <span word="start">start</span> <span word="tolie">tolie</span> <span word="to">to</span> <span word="people">people</span> <span word="around">around</span> <span word="you">you</span> <span word="AND">AND</span> <span word="to">to</span> <span word="yourself">yourself</span>. 当你不回答?我不知道?，而是开始向周围的人和你自己撒谎。 <span word="Through">Through</span> <span word="some">some</span> <span word="discussions">discussions</span>, <span word="we">we</span> <span word="succeeded">succeeded</span> <span word="in">in</span> <span word="showing">showing</span> <span word="that">that</span> <span word="they">they</span> <span word="would">would</span> <span word="have">have</span> <span word="significant">significant</span> <span word="insightinto">insightinto</span> <span word="the">the</span> <span word="progress">progress</span> <span word="of">of</span> <span word="the">the</span> <span word="project">project</span> <span word="from">from</span> <span word="start">start</span> <span word="to">to</span> <span word="finish">finish</span>. 通过一些讨论，我们成功的显示了客户从项目的开始到结束都应该对项目的进展有足够的了解。</p>
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