2015考研英语阅读理解模拟试题十四
<p> 2015复习正在如火如荼的进行中，考研专家建议可以按考研题型分别进行重点复习，是考研英语中分值最高的，在线小编特地整理了2015理解模拟试题供大家模拟练习，希望大家认真做题，错题着重看解析及译文，经过练习阅读理解能力必能有所提高。 十四、广告业是美国经济的晴雨表 <span word="When">When</span> <span word="Rupert">Rupert</span> <span word="Murdoch">Murdoch</span> <span word="sees">sees</span> <span word="beams">beams</span> <span word="of">of</span> <span word="light">light</span> <span word="in">in</span> <span word="the">the</span> <span word="American">American</span> <span word="advertising">advertising</span> <span word="market">market</span>, <span word="it">it</span> <span word="is">is</span> <span word="not">not</span> <span word="necessarily">necessarily</span> <span word="time">time</span> <span word="to">to</span> <span word="reach">reach</span> <span word="for">for</span> <span word="the">the</span> <span word="sunglasses">sunglasses</span>. <span word="Last">Last</span> <span word="October">October</span>, <span word="when">when</span> <span word="the">the</span> <span word="impact">impact</span> <span word="of">of</span> <span word="September">September</span> 11<span word="th">th</span> <span word="was">was</span> <span word="only">only</span> <span word="beginning">beginning</span> <span word="to">to</span> <span word="tell">tell</span>, <span word="the">the</span> <span word="boss">boss</span> <span word="of">of</span> <span word="NewsCorp">NewsCorp</span>, <span word="a">a</span> <span word="media">media</span> <span word="group">group</span>, <span word="had">had</span> <span word="already">already</span> <span word="identified">identified</span> <span word="strong">strong</span> <span word="rays">rays</span> <span word="of">of</span> <span word="sunshine">sunshine</span>. <span word="With">With</span> <span word="ad">ad</span> <span word="sales">sales</span> <span word="still">still</span> <span word="languishing">languishing</span>, <span word="Mr">Mr</span> <span word="Murdoch">Murdoch</span> <span word="declared">declared</span> <span word="last">last</span> <span word="month">month</span> <span word="that">that</span> <span word="there">there</span> <span word="are">are</span> <span word="some">some</span> <span word="hints">hints</span> <span word="of">of</span> <span word="a">a</span> <span word="modest">modest</span> <span word="upswing">upswing</span> <span word="in">in</span> <span word="the">the</span> <span word="US">US</span> <span word="advertising">advertising</span> <span word="markets">markets</span>. <span word="His">His</span> <span word="early">early</span> <span word="optimism">optimism</span> <span word="turned">turned</span> <span word="out">out</span> <span word="to">to</span> <span word="be">be</span> <span word="misplaced">misplaced</span>. <span word="Now">Now</span>, <span word="however">however</span>, <span word="other">other</span> <span word="industry">industry</span> <span word="observers">observers</span> <span word="are">are</span> <span word="beginning">beginning</span> <span word="to">to</span> <span word="agree">agree</span> <span word="with">with</span> <span word="him">him</span>. <span word="Advertising">Advertising</span> <span word="usually">usually</span> <span word="exaggerates">exaggerates</span> <span word="the">the</span> <span word="economic">economic</span> <span word="cycle">cycle</span>: <span word="falling">falling</span> <span word="sharply">sharply</span> <span word="and">and</span> <span word="early">early</span> <span word="in">in</span> <span word="a">a</span> <span word="downturn">downturn</span>, <span word="and">and</span> <span word="rebounding">rebounding</span> <span word="strongly">strongly</span> <span word="once">once</span> <span word="the">the</span> <span word="economy">economy</span> <span word="has">has</span> <span word="begun">begun</span> <span word="to">to</span> <span word="recover">recover</span>. <span word="This">This</span> <span word="is">is</span> <span word="because">because</span> <span word="most">most</span> <span word="managers">managers</span> <span word="prefer">prefer</span> <span word="to">to</span> <span word="trim">trim</span> <span word="their">their</span> <span word="ad">ad</span> <span word="budgets">budgets</span> <span word="rather">rather</span> <span word="than">than</span> <span word="their">their</span> <span word="payrolls">payrolls</span>, <span word="and">and</span> <span word="restore">restore</span> <span word="such">such</span> <span word="spending">spending</span> <span word="only">only</span> <span word="once">once</span> <span word="they">they</span> <span word="feel">feel</span> <span word="sure">sure</span> <span word="that">that</span> <span word="things">things</span> <span word="are">are</span> <span word="looking">looking</span> <span word="up">up</span>. <span word="Last">Last</span> <span word="year">year</span>, <span word="Americas">Americas</span> <span word="ad">ad</span> <span word="market">market</span> <span word="shrank">shrank</span> <span word="by">by</span> 9.8%, <span word="according">according</span> <span word="to">to</span> <span word="CMR">CMR</span>, <span word="a">a</span> <span word="research">research</span> <span word="firm">firm</span>. <span word="Although">Although</span> <span word="ad">ad</span> <span word="spending">spending</span> <span word="has">has</span> <span word="not">not</span> <span word="yet">yet</span> <span word="recovered">recovered</span> <span word="across">across</span> <span word="all">all</span> <span word="media">media</span>, <span word="some">some</span> <span word="analysts">analysts</span> <span word="now">now</span> <span word="expect">expect</span> <span word="overall">overall</span> <span word="ad">ad</span> <span word="spending">spending</span> <span word="to">to</span> <span word="start">start</span> <span word="to">to</span> <span word="grow">grow</span> <span word="in">in</span> <span word="the">the</span> <span word="third">third</span> <span word="quarter">quarter</span>. <span word="The">The</span> <span word="signs">signs</span> <span word="of">of</span> <span word="improvement">improvement</span> <span word="are">are</span> <span word="patchy">patchy</span>, <span word="however">however</span>. <span word="Ad">Ad</span> <span word="spending">spending</span> <span word="on">on</span> <span word="radio">radio</span> <span word="and">and</span> <span word="television">television</span> <span word="seems">seems</span> <span word="to">to</span> <span word="be">be</span> <span word="inching">inching</span> <span word="upadvertising">upadvertising</span> <span word="on">on</span> <span word="American">American</span> <span word="national">national</span> <span word="radio">radio</span> <span word="was">was</span> <span word="up">up</span> 2% <span word="in">in</span> <span word="January">January</span> <span word="on">on</span> <span word="the">the</span> <span word="same">same</span> <span word="period">period</span> <span word="last">last</span> <span word="year">year</span>, <span word="according">according</span> <span word="to">to</span> <span word="Aegiswhile">Aegiswhile</span> <span word="spending">spending</span> <span word="on">on</span> <span word="magazines">magazines</span> <span word="and">and</span> <span word="newspapers">newspapers</span> <span word="is">is</span> <span word="still">still</span> <span word="weak">weak</span>. <span word="Even">Even</span> <span word="within">within</span> <span word="any">any</span> <span word="one">one</span> <span word="market">market</span>, <span word="there">there</span> <span word="are">are</span> <span word="huge">huge</span> <span word="differences">differences</span>; <span word="just">just</span> <span word="pick">pick</span> <span word="up">up</span> <span word="a">a</span> <span word="copy">copy</span> <span word="of">of</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="now">now</span>-<span word="slimline">slimline</span> <span word="high">high</span>-<span word="tech">tech</span> <span word="magazines">magazines</span> <span word="that">that</span> <span word="once">once</span> <span word="bulged">bulged</span> <span word="with">with</span> <span word="ads">ads</span>, <span word="and">and</span> <span word="compare">compare</span> <span word="it">it</span> <span word="with">with</span> <span word="the">the</span> <span word="hefty">hefty</span> <span word="celebrity">celebrity</span> <span word="or">or</span> <span word="womens">womens</span> <span word="titles">titles</span>. <span word="Advertisers">Advertisers</span> <span word="in">in</span> <span word="some">some</span> <span word="categories">categories</span>, <span word="such">such</span> <span word="as">as</span> <span word="the">the</span> <span word="travel">travel</span> <span word="industry">industry</span>, <span word="are">are</span> <span word="still">still</span> <span word="reluctant">reluctant</span> <span word="to">to</span> <span word="buy">buy</span> <span word="space">space</span> <span word="or">or</span> <span word="airtime">airtime</span>, <span word="while">while</span> <span word="others">others</span>, <span word="such">such</span> <span word="as">as</span> <span word="the">the</span> <span word="car">car</span> <span word="and">and</span> <span word="movie">movie</span> <span word="businesses">businesses</span>, <span word="have">have</span> <span word="been">been</span> <span word="bolder">bolder</span>. <span word="The">The</span> <span word="winter">winter</span> <span word="Olympics">Olympics</span>, <span word="held">held</span> <span word="last">last</span> <span word="month">month</span> <span word="in">in</span> <span word="Salt">Salt</span> <span word="Lake">Lake</span> <span word="City">City</span>, <span word="has">has</span> <span word="also">also</span> <span word="distorted">distorted</span> <span word="the">the</span> <span word="spending">spending</span> <span word="on">on</span> <span word="broadcast">broadcast</span> <span word="advertising">advertising</span> <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="quarter">quarter</span>. <span word="Nonetheless">Nonetheless</span>, <span word="there">there</span> <span word="is">is</span> <span word="an">an</span> <span word="underlying">underlying</span> <span word="pattern">pattern</span>. <span word="One">One</span> <span word="measure">measure</span> <span word="is">is</span> <span word="the">the</span> <span word="booking">booking</span> <span word="of">of</span> <span word="ad">ad</span> <span word="spots">spots</span> <span word="for">for</span> <span word="national">national</span> <span word="brands">brands</span> <span word="on">on</span> <span word="local">local</span> <span word="television">television</span>. <span word="By">By</span> <span word="early">early</span> <span word="March">March</span>, <span word="according">according</span> <span word="to">to</span> <span word="Mr">Mr</span> <span word="Westerfields">Westerfields</span> <span word="analysis">analysis</span>, <span word="such">such</span> <span word="bookings">bookings</span> <span word="were">were</span> <span word="growing">growing</span> <span word="fast">fast</span> <span word="across">across</span> <span word="eight">eight</span> <span word="out">out</span> <span word="of">of</span> <span word="the">the</span> <span word="top">top</span> <span word="ten">ten</span> <span word="advertising">advertising</span> <span word="sectors">sectors</span>, <span word="led">led</span> <span word="by">by</span> <span word="the">the</span> <span word="financial">financial</span> <span word="and">and</span> <span word="motor">motor</span> <span word="industries">industries</span>. <span word="UBS">UBS</span> <span word="Warburg">Warburg</span> <span word="now">now</span> <span word="expects">expects</span> <span word="the">the</span> <span word="upfront">upfront</span> <span word="market">market</span>, <span word="which">which</span> <span word="starts">starts</span> <span word="in">in</span> <span word="May">May</span> <span word="when">when</span> <span word="advertisers">advertisers</span> <span word="book">book</span> <span word="advance">advance</span> <span word="ad">ad</span> <span word="spots">spots</span> <span word="on">on</span> <span word="the">the</span> <span word="TV">TV</span> <span word="networks">networks</span> <span word="for">for</span> <span word="the">the</span> <span word="new">new</span> <span word="season">season</span> <span word="in">in</span> <span word="September">September</span>, <span word="to">to</span> <span word="be">be</span> <span word="up">up</span> 4% <span word="on">on</span> <span word="last">last</span> <span word="year">year</span>. <span word="On">On</span> <span word="some">some</span> <span word="estimates">estimates</span>, <span word="even">even</span> <span word="online">online</span> <span word="advertising">advertising</span> <span word="could">could</span> <span word="pick">pick</span> <span word="up">up</span> <span word="by">by</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> <span word="the">the</span> <span word="year">year</span>. 1. <span word="What">What</span> <span word="does">does</span> <span word="the">the</span> <span word="author">author</span> <span word="mean">mean</span> <span word="by">by</span> <span word="it">it</span> <span word="is">is</span> <span word="not">not</span> <span word="necessarily">necessarily</span> <span word="time">time</span> <span word="to">to</span> <span word="reach">reach</span> <span word="for">for</span> <span word="the">the</span> <span word="sunglasses">sunglasses</span> ? [<span word="A">A</span>] <span word="The">The</span> <span word="sunshine">sunshine</span> <span word="is">is</span> <span word="not">not</span> <span word="terribly">terribly</span> <span word="strong">strong</span>. [<span word="B">B</span>] <span word="It">It</span> <span word="is">is</span> <span word="not">not</span> <span word="good">good</span> <span word="time">time</span> <span word="to">to</span> <span word="develop">develop</span> <span word="advertising">advertising</span>. [<span word="C">C</span>] <span word="There">There</span> <span word="is">is</span> <span word="no">no</span> <span word="need">need</span> <span word="to">to</span> <span word="worry">worry</span> <span word="about">about</span> <span word="economy">economy</span> <span word="now">now</span>. [<span word="D">D</span>] <span word="The">The</span> <span word="real">real</span> <span word="economic">economic</span> <span word="recovery">recovery</span> <span word="has">has</span> <span word="yet">yet</span> <span word="to">to</span> <span word="take">take</span> <span word="place">place</span>. 2. <span word="Mr">Mr</span>. <span word="Murdochs">Murdochs</span> <span word="early">early</span> <span word="market">market</span> <span word="estimation">estimation</span> <span word="was">was</span> _____. [<span word="A">A</span>] <span word="exaggerating">exaggerating</span> <span word="the">the</span> <span word="situation">situation</span> [<span word="B">B</span>] <span word="being">being</span> <span word="too">too</span> <span word="cautious">cautious</span> [<span word="C">C</span>] <span word="underestimating">underestimating</span> <span word="the">the</span> <span word="development">development</span> [<span word="D">D</span>] <span word="probably">probably</span> <span word="describing">describing</span> <span word="the">the</span> <span word="reality">reality</span> 3. <span word="Which">Which</span> <span word="of">of</span> <span word="the">the</span> <span word="following">following</span> <span word="is">is</span> <span word="true">true</span> <span word="according">according</span> <span word="to">to</span> <span word="the">the</span> <span word="text">text</span>? [<span word="A">A</span>] <span word="Advertising">Advertising</span> <span word="is">is</span> <span word="a">a</span> <span word="sensitive">sensitive</span> <span word="marker">marker</span> <span word="of">of</span> <span word="economic">economic</span> <span word="change">change</span>. [<span word="B">B</span>] <span word="Managers">Managers</span> <span word="will">will</span> <span word="first">first</span> <span word="cut">cut</span> <span word="salary">salary</span> <span word="during">during</span> <span word="economic">economic</span> <span word="downturn">downturn</span>. [<span word="C">C</span>] <span word="CMR">CMR</span> <span word="was">was</span> <span word="wrong">wrong</span> <span word="about">about</span> <span word="last">last</span> <span word="years">years</span> <span word="U">U</span>.<span word="S">S</span>. <span word="ad">ad</span> <span word="market">market</span>. [<span word="D">D</span>] <span word="Advertising">Advertising</span> <span word="spending">spending</span> <span word="has">has</span> <span word="started">started</span> <span word="overall">overall</span> <span word="growing">growing</span>. 4. <span word="Signs">Signs</span> <span word="of">of</span> <span word="improvement">improvement</span> <span word="are">are</span> <span word="visible">visible</span> <span word="in">in</span> <span word="the">the</span> <span word="advertising">advertising</span> <span word="of">of</span> _____. [<span word="A">A</span>] <span word="high">high</span>-<span word="tech">tech</span> <span word="magazines">magazines</span> <span word="and">and</span> <span word="sports">sports</span> <span word="industry">industry</span> [<span word="B">B</span>] <span word="celebrity">celebrity</span> <span word="magazines">magazines</span> <span word="and">and</span> <span word="travel">travel</span> <span word="industry">industry</span> [<span word="C">C</span>] <span word="womens">womens</span> <span word="magazines">magazines</span> <span word="and">and</span> <span word="car">car</span> <span word="industry">industry</span> [<span word="D">D</span>] <span word="movie">movie</span> <span word="industry">industry</span> <span word="and">and</span> <span word="high">high</span>-<span word="tech">tech</span> <span word="magazines">magazines</span> 5. <span word="What">What</span> <span word="is">is</span> <span word="the">the</span> <span word="authors">authors</span> <span word="view">view</span> <span word="of">of</span> <span word="the">the</span> <span word="prospect">prospect</span> <span word="of">of</span> <span word="U">U</span>.<span word="S">S</span>. <span word="advertising">advertising</span> <span word="market">market</span>? [<span word="A">A</span>] <span word="Recovery">Recovery</span> <span word="will">will</span> <span word="be">be</span> <span word="slow">slow</span> <span word="but">but</span> <span word="sure">sure</span>. [<span word="B">B</span>] <span word="There">There</span> <span word="will">will</span> <span word="be">be</span> <span word="a">a</span> <span word="big">big</span> <span word="jump">jump</span>. [<span word="C">C</span>] <span word="Patchy">Patchy</span> <span word="improvement">improvement</span> <span word="will">will</span> <span word="occur">occur</span>. [<span word="D">D</span>] <span word="The">The</span> <span word="situation">situation</span> <span word="will">will</span> <span word="remain">remain</span> <span word="pessimistic">pessimistic</span>. 答案：1.<span word="D">D</span> 2.<span word="D">D</span> 3.<span word="A">A</span> 4.<span word="C">C</span> 5.<span word="A">A</span> 核心词汇与超纲词汇 <span word="languish">languish</span>憔悴，凋萎，衰退 <span word="misplaced">misplaced</span>给错对象的;不适宜的，如~ <span word="confidence">confidence</span>/<span word="optimism">optimism</span>/<span word="fear">fear</span>不应有的信心/乐观精神/恐惧 <span word="patchy">patchy</span>零散的，散落的，分布不均的;不完整的，参差不齐的 <span word="inch">inch</span>谨慎移动 <span word="slimline">slimline</span>式样小巧的;薄型的;低糖的 <span word="bulge">bulge</span>充满，塞满;凸出，鼓胀 <span word="heft">heft</span>重的，异常大的，肌肉发达的 <span word="title">title</span>标题，题目;一种，一本;称号，头衔，职称;冠军 <span word="distort">distort</span>使变形，扭曲，使失真;歪曲，曲解 <span word="spot">spot</span>某演员的固定节目，某类节目的固定拦目，如<span word="a">a</span> <span word="guest">guest</span>/<span word="solo">solo</span> ~嘉宾/独唱节目 全文翻译 当鲁珀特.默多克看到美国广告市场上反弹的光芒时，那光线还不够刺眼。去年十月，当9.11事件的影响刚刚开始显现出来时，这位资讯集团的老总就已经认为是强烈的阳光了。随着广告销售的衰退，鲁珀特.默多克先生上个月宣布美国广告市场有中度复苏的迹象。他先前看来是过于乐观了。然而，现在其他业内观察员却开始认同他的观点。 广告业的行情通常放大这样的经济规律：广告业在经济不景气的初期就明显下滑，一旦经济开始复苏就立刻反弹。这是因为经济不景气时，绝大多数企业主都宁愿削减广告开支而不愿意减薪，一旦感觉到经济形势有所回升他们就立刻又重新投入这些广告费用。根据美兰德媒体调查显示，去年美国的广告市场萎缩了9.8%。虽然广告费用的上升还没有在所有媒体中体现出来，但根据一些分析家的预测，今年第三季度广告费会全面上升。 然而，这些好转的迹象并不平衡。广播和电视广告费似乎在缓慢地上升根据安吉斯的报道，美国国家广播的广告收入在二月份比去年同期上涨了2%而报刊杂志的广告费依然很少。当然，即使在同一个行业里，也会有巨大的差异。比如拿一本曾经充斥着各种广告而现在显得很小巧的高科技杂志，与名人或女性娱乐杂志相比。广告主仍然不愿意在有些栏目如旅游栏目中买断版面或播放时间，而对汽车和电影这样的栏目却从不犹豫。上个月在盐湖城举办的冬奥会，也使第一季度的广播广告投资出现了异常的增多。 然而，这里存在着潜在的市场变化。一种是在地方电视台预定全国名牌的广告栏目。根据威斯特弗尔德先生的分析，三月初，前十名广告时段中有八个的预定正迅速增长，以金融和汽车业投资最多。<span word="UBS">UBS</span> <span word="Warburg">Warburg</span>现在寄希望于前瞻市场，它会在5月启动，那时广告主们正开始为九月份开始的新季度预订广告栏目，预计比去年增长4%。根据一些预测，网络广告到年底也会有起色。</p>
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