考研英语阅读真题文章三十篇二十五
<p> <span word="Car">Car</span> <span word="retailing">retailing</span></p><p> <span word="If">If</span> <span word="there">there</span> <span word="was">was</span> <span word="ever">ever</span> <span word="an">an</span> <span word="industry">industry</span> <span word="vulnerable">vulnerable</span> <span word="to">to</span> <span word="technological">technological</span> <span word="change">change</span>, <span word="it">it</span> <span word="would">would</span> <span word="have">have</span> <span word="to">to</span> <span word="be">be</span> <span word="selling">selling</span> <span word="cars">cars</span> <span word="in">in</span> <span word="America">America</span>. <span word="For">For</span> <span word="decades">decades</span> <span word="a">a</span> <span word="franchise">franchise</span> <span word="network">network</span> <span word="made">made</span> <span word="up">up</span> <span word="of">of</span> <span word="thousands">thousands</span> <span word="of">of</span> <span word="dealers">dealers</span> <span word="has">has</span> <span word="peddled">peddled</span> <span word="ordinary">ordinary</span> <span word="cars">cars</span> <span word="as">as</span> <span word="though">though</span> <span word="they">they</span> <span word="were">were</span> <span word="exotic">exotic</span> <span word="goods">goods</span> <span word="in">in</span> <span word="a">a</span> <span word="Moroccan">Moroccan</span> <span word="souk">souk</span>. <span word="Each">Each</span> <span word="dealer">dealer</span> <span word="seems">seems</span> <span word="to">to</span> <span word="have">have</span> <span word="his">his</span> <span word="own">own</span> <span word="opaque">opaque</span> <span word="pricing">pricing</span> <span word="scheme">scheme</span>, <span word="consumers">consumers</span> <span word="have">have</span> <span word="to">to</span> <span word="endure">endure</span> <span word="endless">endless</span> <span word="haggling">haggling</span> <span word="and">and</span> <span word="the">the</span> <span word="financing">financing</span> <span word="is">is</span> <span word="murky">murky</span> <span word="at">at</span> <span word="best">best</span>. <span word="Small">Small</span> <span word="wonder">wonder</span>, <span word="then">then</span>, <span word="that">that</span> <span word="the">the</span> <span word="shifty">shifty</span> <span word="car">car</span> <span word="salesman">salesman</span> <span word="has">has</span> <span word="became">became</span> <span word="such">such</span> <span word="a">a</span> <span word="stereotype">stereotype</span>.</p><p> <span word="A">A</span> <span word="decade">decade</span> <span word="ago">ago</span> <span word="a">a</span> <span word="few">few</span> <span word="brave">brave</span> <span word="souls">souls</span> <span word="tried">tried</span> <span word="to">to</span> <span word="use">use</span> <span word="the">the</span> <span word="emerging">emerging</span> <span word="power">power</span> <span word="of">of</span> <span word="the">the</span> <span word="internet">internet</span> <span word="to">to</span> <span word="modernise">modernise</span> <span word="this">this</span> <span word="fragmented">fragmented</span> <span word="and">and</span> <span word="frustrating">frustrating</span> <span word="business">business</span>. <span word="Scott">Scott</span> <span word="Painter">Painter</span>, <span word="a">a</span> <span word="Californian">Californian</span> <span word="entrepreneur">entrepreneur</span>, <span word="founded">founded</span> <span word="Cars">Cars</span> <span word="Direct">Direct</span> <span word="in">in</span> <span word="an">an</span> <span word="attempt">attempt</span> <span word="to">to</span> <span word="sell">sell</span> <span word="vehicles">vehicles</span> <span word="direct">direct</span> <span word="to">to</span> <span word="consumers">consumers</span> <span word="online">online</span>. <span word="But">But</span> <span word="the">the</span> <span word="business">business</span> <span word="failed">failed</span> <span word="to">to</span> <span word="work">work</span> <span word="as">as</span> <span word="he">he</span> <span word="had">had</span> <span word="hoped">hoped</span>, <span word="and">and</span> <span word="he">he</span> <span word="eventually">eventually</span> <span word="left">left</span> <span word="the">the</span> <span word="company">company</span>.</p><p> <span word="Hope">Hope</span> <span word="springs">springs</span> <span word="eternal">eternal</span>, <span word="at">at</span> <span word="least">least</span> <span word="where">where</span> <span word="the">the</span> <span word="internet">internet</span> <span word="is">is</span> <span word="concerned">concerned</span>. <span word="This">This</span> <span word="week">week</span> <span word="Mr">Mr</span>. <span word="Painter">Painter</span> <span word="is">is</span> <span word="launching">launching</span> <span word="Zag">Zag</span>, <span word="his">his</span> <span word="latest">latest</span> <span word="attempt">attempt</span> <span word="to">to</span> <span word="modernise">modernise</span> <span word="automobile">automobile</span> <span word="retailing">retailing</span> <span word="using">using</span> <span word="the">the</span> <span word="internet">internet</span>. <span word="His">His</span> <span word="first">first</span> <span word="big">big</span> <span word="customer">customer</span> <span word="is">is</span> <span word="Capital">Capital</span> <span word="One">One</span>, <span word="a">a</span> <span word="financial">financial</span> <span word="giant">giant</span> <span word="that">that</span> <span word="is">is</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="countrys">countrys</span> <span word="biggest">biggest</span> <span word="providers">providers</span> <span word="of">of</span> <span word="car">car</span> <span word="loans">loans</span>. <span word="Meanwhile">Meanwhile</span>, <span word="Auto">Auto</span> <span word="Nation">Nation</span>, <span word="the">the</span> <span word="countrys">countrys</span> <span word="largest">largest</span> <span word="car">car</span> <span word="retailer">retailer</span> , <span word="is">is</span> <span word="launching">launching</span> <span word="Smart">Smart</span> <span word="Choice">Choice</span>, <span word="its">its</span> <span word="own">own</span> <span word="internet">internet</span> <span word="marketing">marketing</span> <span word="scheme">scheme</span>, <span word="in">in</span> <span word="June">June</span>.</p><p> <span word="So">So</span> <span word="is">is</span> <span word="the">the</span> <span word="time">time</span> <span word="finally">finally</span> <span word="ripe">ripe</span>? <span word="Glenn">Glenn</span> <span word="Mercer">Mercer</span> <span word="of">of</span> <span word="McKinsey">McKinsey</span>, <span word="a">a</span> <span word="consultancy">consultancy</span>, <span word="believes">believes</span> <span word="that">that</span> <span word="internet">internet</span> <span word="sales">sales</span> <span word="efforts">efforts</span>, <span word="even">even</span> <span word="fixed">fixed</span> <span word="price">price</span> <span word="schemes">schemes</span>, <span word="will">will</span> <span word="not">not</span> <span word="save">save</span> <span word="customers">customers</span> <span word="much">much</span> <span word="money">money</span> <span word="because">because</span> <span word="the">the</span> <span word="internet">internet</span> <span word="firms">firms</span> <span word="by">by</span> <span word="law">law</span> <span word="cannot">cannot</span> <span word="buy">buy</span> <span word="cars">cars</span> <span word="directly">directly</span> <span word="from">from</span> <span word="manufacturers">manufacturers</span>; <span word="they">they</span> <span word="must">must</span> <span word="get">get</span> <span word="them">them</span> <span word="from">from</span> <span word="dealers">dealers</span>. <span word="Brian">Brian</span> <span word="Reed">Reed</span> <span word="of">of</span> <span word="Capital">Capital</span> <span word="One">One</span> <span word="retorts">retorts</span>: <span word="Its">Its</span> <span word="true">true</span>, <span word="we">we</span> <span word="may">may</span> <span word="not">not</span> <span word="offer">offer</span> <span word="the">the</span> <span word="lowest">lowest</span> <span word="price">price</span> <span word="but">but</span> <span word="we">we</span> <span word="will">will</span> <span word="offer">offer</span> <span word="a">a</span> <span word="fair">fair</span> <span word="price">price</span> <span word="with">with</span> <span word="a">a</span> <span word="lot">lot</span> <span word="less">less</span> <span word="pain">pain</span>.</p>
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