2015考研英语阅读集中练Word on the Street
<p> <span word="Word">Word</span> <span word="on">on</span> <span word="the">the</span> <span word="Street">Street</span></p><p> <span word="Psst">Psst</span>...<span word="your">your</span> <span word="friends">friends</span> <span word="may">may</span> <span word="be">be</span> <span word="shilling">shilling</span> <span word="for">for</span> <span word="a">a</span> <span word="soap">soap</span> <span word="company">company</span>. <span word="Why">Why</span> <span word="people">people</span> <span word="love">love</span> <span word="marketing">marketing</span> <span word="by">by</span> <span word="word">word</span> <span word="of">of</span> <span word="month">month</span>.</p><p> <span word="The">The</span> <span word="next">next</span> <span word="time">time</span> <span word="someone">someone</span> <span word="you">you</span> <span word="know">know</span> <span word="raves">raves</span> <span word="about">about</span> <span word="a">a</span> <span word="dish">dish</span> <span word="detergent">detergent</span> <span word="or">or</span> <span word="motor">motor</span> <span word="oil">oil</span>, <span word="consider">consider</span> <span word="this">this</span>: <span word="you">you</span> <span word="might">might</span> <span word="be">be</span> <span word="on">on</span> <span word="the">the</span> <span word="receiving">receiving</span> <span word="end">end</span> <span word="of">of</span> <span word="a">a</span> <span word="marketing">marketing</span> <span word="campaign">campaign</span>. <span word="It">It</span> <span word="s">s</span> <span word="a">a</span> <span word="new">new</span> <span word="world">world</span> <span word="for">for</span> <span word="people">people</span> <span word="whose">whose</span> <span word="job">job</span> <span word="it">it</span> <span word="is">is</span> <span word="to">to</span> <span word="sell">sell</span> <span word="you">you</span> <span word="things">things</span>, <span word="what">what</span> <span word="with">with</span> <span word="consumers">consumers</span> <span word="digital">digital</span> <span word="video">video</span> <span word="recorder">recorder</span>-<span word="enabled">enabled</span> <span word="ability">ability</span> <span word="to">to</span> <span word="skip">skip</span> <span word="over">over</span> <span word="ads">ads</span> <span word="they">they</span> <span word="don">don</span> <span word="t">t</span> <span word="want">want</span> <span word="to">to</span> <span word="see">see</span>, <span word="and">and</span> <span word="their">their</span> <span word="Internet">Internet</span>-<span word="empowered">empowered</span> <span word="freedom">freedom</span> <span word="to">to</span> <span word="find">find</span> <span word="out">out</span> <span word="all">all</span> <span word="the">the</span> <span word="stuff">stuff</span> <span word="left">left</span> <span word="out">out</span> <span word="of">of</span> <span word="a">a</span> 30-<span word="sec">sec</span>.<span word="TV">TV</span> <span word="spot">spot</span>. <span word="That">That</span> <span word="s">s</span> <span word="driving">driving</span> <span word="marketers">marketers</span> <span word="to">to</span> <span word="all">all</span> <span word="sorts">sorts</span> <span word="of">of</span> <span word="new">new</span> <span word="places">places</span>, <span word="including">including</span> <span word="your">your</span> <span word="circle">circle</span> <span word="of">of</span> <span word="friends">friends</span>.</p><p> <span word="Procter">Procter</span> <span word="Gamble">Gamble</span>, <span word="a">a</span> <span word="pioneer">pioneer</span> <span word="in">in</span> <span word="the">the</span> <span word="field">field</span>, <span word="has">has</span> <span word="been">been</span> <span word="focusing">focusing</span> <span word="on">on</span> <span word="word">word</span> <span word="of">of</span> <span word="mouth">mouth</span> <span word="fox">fox</span> <span word="six">six</span> <span word="years">years</span> <span word="through">through</span> <span word="its">its</span> <span word="Tremor">Tremor</span> <span word="division">division</span>, <span word="which">which</span> <span word="has">has</span> <span word="enlisted">enlisted</span> 255,000 <span word="teenagers">teenagers</span> <span word="in">in</span> <span word="the">the</span> <span word="US">US</span>. <span word="to">to</span> <span word="tell">tell</span> <span word="their">their</span> <span word="friends">friends</span> <span word="about">about</span> <span word="brands">brands</span> <span word="like">like</span> <span word="Herbal">Herbal</span> <span word="Essences">Essences</span> <span word="and">and</span> <span word="Old">Old</span> <span word="Spice">Spice</span>. <span word="Last">Last</span> <span word="year">year</span>, <span word="P">P</span> <span word="G">G</span> <span word="signed">signed</span> <span word="up">up</span> 500,000 <span word="adult">adult</span> <span word="volunteers">volunteers</span>, <span word="all">all</span> <span word="mothers">mothers</span>, <span word="for">for</span> <span word="Vocalpoint">Vocalpoint</span>, <span word="a">a</span> <span word="program">program</span> <span word="in">in</span> <span word="which">which</span> <span word="the">the</span> <span word="moms">moms</span> <span word="evangelize">evangelize</span> <span word="about">about</span> <span word="pet">pet</span> <span word="food">food</span>, <span word="paper">paper</span> <span word="towels">towels</span> <span word="and">and</span> <span word="hair">hair</span> <span word="color">color</span>. <span word="P">P</span> <span word="G">G</span> <span word="gives">gives</span> <span word="the">the</span> <span word="women">women</span> <span word="marketing">marketing</span> <span word="materials">materials</span> <span word="and">and</span> <span word="coupons">coupons</span>, <span word="but">but</span> <span word="they">they</span> <span word="are">are</span> <span word="free">free</span> <span word="to">to</span> <span word="say">say</span> <span word="whatever">whatever</span> <span word="they">they</span> <span word="like">like</span> <span word="about">about</span> <span word="the">the</span> <span word="products">products</span>. <span word="BzzAgent">BzzAgent</span>, <span word="a">a</span> <span word="firm">firm</span> <span word="that">that</span> <span word="specializes">specializes</span> <span word="in">in</span> <span word="word">word</span>-<span word="of">of</span>-<span word="mouth">mouth</span> <span word="marketing">marketing</span>, <span word="has">has</span> <span word="its">its</span> 260,000 <span word="volunteers">volunteers</span> <span word="submit">submit</span> <span word="detailed">detailed</span> <span word="profiles">profiles</span> <span word="about">about</span> <span word="their">their</span> <span word="habits">habits</span> <span word="and">and</span> <span word="interests">interests</span>, <span word="which">which</span> <span word="BzzAgent">BzzAgent</span> <span word="uses">uses</span> <span word="to">to</span> <span word="match">match</span> <span word="them">them</span> <span word="to">to</span> <span word="word">word</span>-<span word="of">of</span>-<span word="mouth">mouth</span> <span word="campaigns">campaigns</span> <span word="for">for</span> <span word="products">products</span> <span word="made">made</span> <span word="by">by</span> <span word="companies">companies</span> <span word="such">such</span> <span word="as">as</span> <span word="Nestle">Nestle</span>, <span word="Arby">Arby</span> <span word="s">s</span>, <span word="Philips">Philips</span>, <span word="Kraft">Kraft</span> <span word="and">and</span> <span word="BP">BP</span>.</p>
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