2015年考研英语阅读模拟习题 (3)
<p> <span word="Shopping">Shopping</span> <span word="has">has</span> <span word="always">always</span> <span word="been">been</span> <span word="something">something</span> <span word="of">of</span> <span word="an">an</span> <span word="impulse">impulse</span> <span word="activity">activity</span>， <span word="in">in</span> <span word="which">which</span> <span word="objects">objects</span> <span word="that">that</span> <span word="catch">catch</span> <span word="our">our</span> <span word="fancy">fancy</span> <span word="while">while</span> <span word="strolling">strolling</span> <span word="are">are</span> <span word="immediately">immediately</span> <span word="bought">bought</span> <span word="on">on</span> <span word="a">a</span> <span word="whim">whim</span>. <span word="Advertisers">Advertisers</span> <span word="and">and</span> <span word="sellers">sellers</span> <span word="have">have</span> <span word="taken">taken</span> <span word="advantage">advantage</span> <span word="of">of</span> <span word="this">this</span> <span word="fact">fact</span>， <span word="carefully">carefully</span> <span word="positioning">positioning</span> <span word="inexpensive">inexpensive</span> <span word="but">but</span> <span word="attractive">attractive</span> <span word="items">items</span> <span word="on">on</span> <span word="paths">paths</span> <span word="that">that</span> <span word="we">we</span> <span word="are">are</span> <span word="most">most</span> <span word="likely">likely</span> <span word="to">to</span> <span word="cross">cross</span>， <span word="hoping">hoping</span> <span word="that">that</span> <span word="our">our</span> <span word="human">human</span> <span word="nature">nature</span> <span word="will">will</span> <span word="lead">lead</span> <span word="to">to</span> <span word="a">a</span> <span word="greater">greater</span> <span word="profit">profit</span> <span word="for">for</span> <span word="them">them</span>. <span word="With">With</span> <span word="the">the</span> <span word="dawn">dawn</span> <span word="of">of</span> <span word="the">the</span> <span word="Internet">Internet</span> <span word="and">and</span> <span word="its">its</span> <span word="exploding">exploding</span> <span word="use">use</span> <span word="across">across</span> <span word="the">the</span> <span word="world">world</span>， <span word="the">the</span> <span word="same">same</span> <span word="tactics">tactics</span> <span word="apply">apply</span>. <span word="Advertisers">Advertisers</span> <span word="now">now</span> <span word="place">place</span> <span word="banners">banners</span>， <span word="links">links</span> <span word="to">to</span> <span word="commercial">commercial</span> <span word="web">web</span> <span word="sites">sites</span> <span word="decorated">decorated</span> <span word="with">with</span> <span word="attractive">attractive</span> <span word="pictures">pictures</span> <span word="designed">designed</span> <span word="to">to</span> <span word="catch">catch</span> <span word="our">our</span> <span word="eyes">eyes</span> <span word="while">while</span> <span word="browsing">browsing</span> <span word="the">the</span> <span word="webs">webs</span>， <span word="on">on</span> <span word="key">key</span> <span word="web">web</span> <span word="sites">sites</span> <span word="with">with</span> <span word="heavy">heavy</span> <span word="traffic">traffic</span>. <span word="They">They</span> <span word="pay">pay</span> <span word="top">top</span> <span word="dollar">dollar</span> <span word="for">for</span> <span word="the">the</span> <span word="right">right</span>， <span word="thus">thus</span> <span word="creating">creating</span> <span word="profits">profits</span> <span word="for">for</span> <span word="the">the</span> <span word="hosting">hosting</span> <span word="web">web</span> <span word="site">site</span> <span word="as">as</span> <span word="well">well</span>. <span word="These">These</span> <span word="actions">actions</span> <span word="are">are</span> <span word="performed">performed</span> <span word="in">in</span> <span word="the">the</span> <span word="hopes">hopes</span> <span word="that">that</span> <span word="during">during</span> <span word="the">the</span> <span word="course">course</span> <span word="of">of</span> <span word="our">our</span> <span word="casual">casual</span> <span word="and">and</span> <span word="leisurely">leisurely</span> <span word="web">web</span> <span word="surfing">surfing</span>， <span word="we">we</span> <span word="ll">ll</span> <span word="click">click</span> <span word="on">on</span> <span word="that">that</span> <span word="banner">banner</span> <span word="that">that</span> <span word="sparks">sparks</span> <span word="our">our</span> <span word="interest">interest</span> <span word="and">and</span> <span word="thus">thus</span>， <span word="in">in</span> <span word="theory">theory</span>， <span word="buy">buy</span> <span word="the">the</span> <span word="products">products</span> <span word="advertised">advertised</span>. <span word="Initial">Initial</span> <span word="results">results</span> <span word="have">have</span> <span word="been">been</span> <span word="positive">positive</span>. <span word="Web">Web</span> <span word="sites">sites</span> <span word="report">report</span> <span word="a">a</span> <span word="huge">huge</span> <span word="inflow">inflow</span> <span word="of">of</span> <span word="cash">cash</span>， <span word="both">both</span> <span word="from">from</span> <span word="the">the</span> <span word="advertisers">advertisers</span> <span word="who">who</span> <span word="tempt">tempt</span> <span word="customers">customers</span> <span word="in">in</span> <span word="with">with</span> <span word="the">the</span> <span word="banners">banners</span> <span word="and">and</span> <span word="the">the</span> <span word="hosting">hosting</span> <span word="web">web</span> <span word="sites">sites</span>， <span word="which">which</span> <span word="are">are</span> <span word="paid">paid</span> <span word="for">for</span> <span word="allowing">allowing</span> <span word="the">the</span> <span word="banners">banners</span> <span word="to">to</span> <span word="be">be</span> <span word="put">put</span> <span word="in">in</span> <span word="place">place</span>. <span word="As">As</span> <span word="trust">trust</span> <span word="and">and</span> <span word="confidence">confidence</span> <span word="in">in</span> <span word="Internet">Internet</span> <span word="buying">buying</span> <span word="increases">increases</span> <span word="and">and</span> <span word="information">information</span> <span word="security">security</span> <span word="is">is</span> <span word="heightened">heightened</span> <span word="with">with</span> <span word="new">new</span> <span word="technology">technology</span>， <span word="the">the</span> <span word="volume">volume</span> <span word="of">of</span> <span word="buying">buying</span> <span word="is">is</span> <span word="increasing">increasing</span>， <span word="leading">leading</span> <span word="to">to</span> <span word="even">even</span> <span word="greater">greater</span> <span word="profits">profits</span>. <span word="The">The</span> <span word="current">current</span> <span word="situation">situation</span>， <span word="however">however</span>， <span word="is">is</span> <span word="not">not</span> <span word="quite">quite</span> <span word="as">as</span> <span word="optimistic">optimistic</span>. <span word="Just">Just</span> <span word="as">as</span> <span word="magazine">magazine</span> <span word="readers">readers</span> <span word="tend">tend</span> <span word="to">to</span> <span word="unconsciously">unconsciously</span> <span word="ignore">ignore</span> <span word="advertisements">advertisements</span> <span word="in">in</span> <span word="their">their</span> <span word="favorite">favorite</span> <span word="periodicals">periodicals</span>， <span word="web">web</span> <span word="browsers">browsers</span> <span word="are">are</span> <span word="beginning">beginning</span> <span word="to">to</span> <span word="allow">allow</span> <span word="banners">banners</span> <span word="to">to</span> <span word="slip">slip</span> <span word="their">their</span> <span word="notice">notice</span> <span word="as">as</span> <span word="well">well</span>. <span word="Internet">Internet</span> <span word="users">users</span> <span word="respond">respond</span> <span word="to">to</span> <span word="the">the</span> <span word="flood">flood</span> <span word="of">of</span> <span word="banners">banners</span> <span word="by">by</span> <span word="viewing">viewing</span> <span word="them">them</span> <span word="as">as</span> <span word="annoyances">annoyances</span>， <span word="a">a</span> <span word="negative">negative</span> <span word="image">image</span> <span word="that">that</span> <span word="is">is</span> <span word="hurting">hurting</span> <span word="sales">sales</span>， <span word="since">since</span> <span word="users">users</span> <span word="are">are</span> <span word="now">now</span> <span word="less">less</span> <span word="reluctant">reluctant</span> <span word="to">to</span> <span word="click">click</span> <span word="on">on</span> <span word="those">those</span> <span word="banners">banners</span>， <span word="preferring">preferring</span> <span word="not">not</span> <span word="to">to</span> <span word="support">support</span> <span word="the">the</span> <span word="system">system</span> <span word="that">that</span> <span word="puts">puts</span> <span word="them">them</span> <span word="in">in</span> <span word="place">place</span>. <span word="If">If</span> <span word="Internet">Internet</span> <span word="advertising">advertising</span> <span word="is">is</span> <span word="to">to</span> <span word="continue">continue</span> <span word="to">to</span> <span word="be">be</span> <span word="a">a</span> <span word="viable">viable</span> <span word="and">and</span> <span word="profitable">profitable</span> <span word="business">business</span> <span word="practice">practice</span>， <span word="new">new</span> <span word="methods">methods</span> <span word="will">will</span> <span word="need">need</span> <span word="to">to</span> <span word="be">be</span> <span word="considered">considered</span> <span word="to">to</span> <span word="reinvigorate">reinvigorate</span> <span word="the">the</span> <span word="industry">industry</span>. <span word="With">With</span> <span word="the">the</span> <span word="recent">recent</span> <span word="depression">depression</span> <span word="in">in</span> <span word="the">the</span> <span word="technology">technology</span> <span word="sector">sector</span> <span word="and">and</span> <span word="slowing">slowing</span> <span word="economy">economy</span>， <span word="even">even</span> <span word="new">new</span> <span word="practices">practices</span> <span word="may">may</span> <span word="not">not</span> <span word="do">do</span> <span word="the">the</span> <span word="trick">trick</span>. <span word="As">As</span> <span word="consumers">consumers</span> <span word="are">are</span> <span word="saving">saving</span> <span word="more">more</span> <span word="and">and</span> <span word="frequenting">frequenting</span> <span word="traditional">traditional</span> <span word="real">real</span> <span word="estate">estate</span> <span word="businesses">businesses</span> <span word="over">over</span> <span word="their">their</span> <span word="Internet">Internet</span> <span word="counterparts">counterparts</span>， <span word="the">the</span> <span word="fate">fate</span> <span word="of">of</span> <span word="Internet">Internet</span> <span word="business">business</span> <span word="is">is</span> <span word="called">called</span> <span word="into">into</span> <span word="question">question</span>. <span word="The">The</span> <span word="coming">coming</span> <span word="years">years</span> <span word="will">will</span> <span word="be">be</span> <span word="the">the</span> <span word="only">only</span> <span word="reliable">reliable</span> <span word="indication">indication</span> <span word="of">of</span> <span word="whether">whether</span> <span word="shopping">shopping</span> <span word="on">on</span> <span word="the">the</span> <span word="world">world</span> <span word="wide">wide</span> <span word="web">web</span> <span word="is">is</span> <span word="the">the</span> <span word="wave">wave</span> <span word="of">of</span> <span word="the">the</span> <span word="future">future</span> <span word="or">or</span> <span word="simply">simply</span> <span word="an">an</span> <span word="impulse">impulse</span> <span word="activity">activity</span> <span word="whose">whose</span> <span word="whim">whim</span> <span word="has">has</span> <span word="passed">passed</span>. <span word="Notes">Notes</span>： <span word="on">on</span> <span word="a">a</span> <span word="whim">whim</span> 心血潮。<span word="surf">surf</span> <span word="v">v</span>. 冲浪。<span word="in">in</span> <span word="theory">theory</span>在理论上，顺理成章。<span word="hosting">hosting</span>访问率高的。<span word="callinto">callinto</span> <span word="question">question</span>质疑，对提出疑问。 31. <span word="It">It</span> <span word="can">can</span> <span word="be">be</span> <span word="learned">learned</span> <span word="from">from</span> <span word="the">the</span> <span word="first">first</span> <span word="paragraph">paragraph</span> <span word="that">that</span> <span word="Internet">Internet</span> <span word="advertising">advertising</span> [<span word="A">A</span>] <span word="has">has</span> <span word="taken">taken</span> <span word="the">the</span> <span word="place">place</span> <span word="of">of</span> <span word="more">more</span> <span word="traditional">traditional</span> <span word="methods">methods</span> <span word="of">of</span> <span word="advertising">advertising</span>. [ <span word="B">B</span>] <span word="is">is</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="effective">effective</span> <span word="ways">ways</span> <span word="to">to</span> <span word="make">make</span> <span word="profits">profits</span> <span word="on">on</span> <span word="the">the</span> <span word="web">web</span>. [<span word="C">C</span>] <span word="is">is</span> <span word="paralleling">paralleling</span> <span word="advertising">advertising</span> <span word="methods">methods</span> <span word="in">in</span> <span word="traditional">traditional</span> <span word="business">business</span> <span word="settings">settings</span>. [<span word="D">D</span>] <span word="seeks">seeks</span> <span word="to">to</span> <span word="tempt">tempt</span> <span word="customers">customers</span> <span word="through">through</span> <span word="impulse">impulse</span> <span word="shopping">shopping</span> <span word="methods">methods</span>. 32. <span word="The">The</span> <span word="second">second</span> <span word="and">and</span> <span word="third">third</span> <span word="paragraphs">paragraphs</span> <span word="are">are</span> <span word="written">written</span> <span word="in">in</span> <span word="order">order</span> <span word="to">to</span> <span word="illustrate">illustrate</span> [<span word="A">A</span>] <span word="the">the</span> <span word="policy">policy</span> <span word="Internet">Internet</span> <span word="advertisers">advertisers</span> <span word="design">design</span> <span word="to">to</span> <span word="lure">lure</span> <span word="clientele">clientele</span> <span word="and">and</span> <span word="its">its</span> <span word="outcome">outcome</span>. [<span word="B">B</span>] <span word="the">the</span> <span word="process">process</span> <span word="and">and</span> <span word="mixed">mixed</span> <span word="consequences">consequences</span> <span word="of">of</span> <span word="Internet">Internet</span> <span word="advertising">advertising</span> <span word="and">and</span> <span word="shopping">shopping</span>. [<span word="C">C</span>] <span word="the">the</span> <span word="biggest">biggest</span> <span word="splash">splash</span> <span word="Internet">Internet</span> <span word="advertisers">advertisers</span> <span word="have">have</span> <span word="recently">recently</span> <span word="made">made</span> <span word="in">in</span> <span word="sales">sales</span> <span word="promotions">promotions</span>. [<span word="D">D</span>] <span word="the">the</span> <span word="banners">banners</span> <span word="Internet">Internet</span> <span word="advertisers">advertisers</span> <span word="take">take</span> <span word="advantage">advantage</span> <span word="of">of</span> <span word="to">to</span> <span word="arouse">arouse</span> <span word="customers">customers</span> <span word="interest">interest</span>. 33. <span word="Analyzing">Analyzing</span> <span word="the">the</span> <span word="current">current</span> <span word="state">state</span> <span word="of">of</span> <span word="the">the</span> <span word="online">online</span> <span word="advertising">advertising</span> <span word="in">in</span> <span word="paragraph">paragraph</span> 4， <span word="the">the</span> <span word="author">author</span> <span word="implies">implies</span> <span word="that">that</span> [<span word="A">A</span>] <span word="it">it</span> <span word="has">has</span> <span word="to">to</span> <span word="be">be</span> <span word="modified">modified</span> <span word="over">over</span> <span word="time">time</span> <span word="to">to</span> <span word="remain">remain</span> <span word="effective">effective</span>. [<span word="B">B</span>] <span word="for">for</span> <span word="all">all</span> <span word="its">its</span> <span word="current">current</span> <span word="profits">profits</span>， <span word="it">it</span> <span word="will">will</span> <span word="fade">fade</span> <span word="in">in</span> <span word="the">the</span> <span word="long">long</span> <span word="run">run</span>. [<span word="C">C</span>] <span word="banners">banners</span> <span word="are">are</span> <span word="beginning">beginning</span> <span word="to">to</span> <span word="lose">lose</span> <span word="their">their</span> <span word="advertising">advertising</span> <span word="efficiency">efficiency</span>. [<span word="D">D</span>] <span word="Internet">Internet</span> <span word="advertising">advertising</span> <span word="methods">methods</span> <span word="will">will</span> <span word="continue">continue</span> <span word="to">to</span> <span word="decrease">decrease</span> <span word="sales">sales</span>. 34.<span word="The">The</span> <span word="expression">expression</span> <span word="do">do</span> <span word="the">the</span> <span word="trick">trick</span> <span word="in">in</span> <span word="the">the</span> <span word="last">last</span> <span word="paragraph">paragraph</span> <span word="most">most</span> <span word="probably">probably</span> <span word="means">means</span> [<span word="A">A</span>] <span word="come">come</span> <span word="to">to</span> <span word="the">the</span> <span word="point">point</span>. [<span word="B">B</span>] <span word="fulfill">fulfill</span> <span word="their">their</span> <span word="purpose">purpose</span>. [<span word="C">C</span>] <span word="fail">fail</span> <span word="of">of</span> <span word="their">their</span> <span word="success">success</span>. [<span word="D">D</span>] <span word="live">live</span> <span word="up">up</span> <span word="to">to</span> <span word="their">their</span> <span word="promise">promise</span>. 35. <span word="The">The</span> <span word="author">author</span> <span word="s">s</span> <span word="attitude">attitude</span> <span word="toward">toward</span> <span word="online">online</span> <span word="advertising">advertising</span> <span word="can">can</span> <span word="be">be</span> <span word="summarized">summarized</span> <span word="as">as</span> [<span word="A">A</span>] <span word="reserved">reserved</span> <span word="consent">consent</span> <span word="but">but</span> <span word="discontent">discontent</span>. [<span word="B">B</span>] <span word="objective">objective</span> <span word="analysis">analysis</span> <span word="void">void</span> <span word="of">of</span> <span word="opinions">opinions</span>. [<span word="C">C</span>] <span word="enthusiastic">enthusiastic</span> <span word="support">support</span> <span word="but">but</span> <span word="slight">slight</span> <span word="contempt">contempt</span>. [<span word="D">D</span>] <span word="approval">approval</span> <span word="so">so</span> <span word="far">far</span> <span word="but">but</span> <span word="uncertainty">uncertainty</span> <span word="in">in</span> <span word="the">the</span> <span word="future">future</span>.</p>
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