2014年硕士研究生英语模拟试题及答案(3)
<p> <span word="An">An</span> <span word="old">old</span> <span word="saying">saying</span> <span word="has">has</span> <span word="it">it</span> <span word="that">that</span> <span word="half">half</span> <span word="of">of</span> <span word="all">all</span> <span word="advertising">advertising</span> <span word="budgets">budgets</span> <span word="are">are</span> <span word="wasted">wasted</span>-<span word="the">the</span> <span word="trouble">trouble</span> <span word="is">is</span>, <span word="no">no</span> <span word="one">one</span> <span word="knows">knows</span> <span word="which">which</span> <span word="half">half</span>. <span word="In">In</span> <span word="the">the</span> <span word="internet">internet</span> <span word="age">age</span>, <span word="at">at</span> <span word="least">least</span> <span word="in">in</span> <span word="theory">theory</span>, <span word="this">this</span> <span word="fraction">fraction</span> <span word="can">can</span> <span word="be">be</span> <span word="much">much</span> <span word="reduced">reduced</span>. <span word="By">By</span> <span word="watching">watching</span> <span word="what">what</span> <span word="people">people</span> <span word="search">search</span> <span word="for">for</span>, <span word="click">click</span> <span word="on">on</span> <span word="and">and</span> <span word="say">say</span> <span word="online">online</span>, <span word="companies">companies</span> <span word="can">can</span> <span word="aim">aim</span> <span word="behavioural">behavioural</span> <span word="ads">ads</span> <span word="at">at</span> <span word="those">those</span> <span word="most">most</span> <span word="likely">likely</span> <span word="to">to</span> <span word="buy">buy</span>. <span word="In">In</span> <span word="the">the</span> <span word="past">past</span> <span word="couple">couple</span> <span word="of">of</span> <span word="weeks">weeks</span> <span word="a">a</span> <span word="quarrel">quarrel</span> <span word="has">has</span> <span word="illustrated">illustrated</span> <span word="the">the</span> <span word="value">value</span> <span word="to">to</span> <span word="advertisers">advertisers</span> <span word="of">of</span> <span word="such">such</span> <span word="fine">fine</span>-<span word="grained">grained</span> <span word="information">information</span>: <span word="Should">Should</span> <span word="advertisers">advertisers</span> <span word="assume">assume</span> <span word="that">that</span> <span word="people">people</span> <span word="are">are</span> <span word="happy">happy</span> <span word="to">to</span> <span word="be">be</span> <span word="tracked">tracked</span> <span word="and">and</span> <span word="sent">sent</span> <span word="behavioural">behavioural</span> <span word="ads">ads</span>? <span word="Or">Or</span> <span word="should">should</span> <span word="they">they</span> <span word="have">have</span> <span word="explicit">explicit</span> <span word="permission">permission</span>? <span word="In">In</span> <span word="December">December</span> 2010 <span word="America">America</span> <span word="s">s</span> <span word="Federal">Federal</span> <span word="Trade">Trade</span> <span word="Commission">Commission</span> <span word="proposed">proposed</span> <span word="adding">adding</span> <span word="a">a</span> <span word="do">do</span> <span word="not">not</span> <span word="track">track</span> <span word="option">option</span> <span word="to">to</span> <span word="internet">internet</span> <span word="browsers">browsers</span> ,<span word="so">so</span> <span word="that">that</span> <span word="users">users</span> <span word="could">could</span> <span word="tell">tell</span> <span word="advertisers">advertisers</span> <span word="that">that</span> <span word="they">they</span> <span word="did">did</span> <span word="not">not</span> <span word="want">want</span> <span word="to">to</span> <span word="be">be</span> <span word="followed">followed</span> .<span word="Microsoft">Microsoft</span> <span word="s">s</span> <span word="Internet">Internet</span> <span word="Explorer">Explorer</span> <span word="and">and</span> <span word="Apple">Apple</span> <span word="s">s</span> <span word="Safari">Safari</span> <span word="both">both</span> <span word="offer">offer</span> <span word="DNT">DNT</span> ;<span word="Google">Google</span> <span word="s">s</span> <span word="Chrome">Chrome</span> <span word="is">is</span> <span word="due">due</span> <span word="to">to</span> <span word="do">do</span> <span word="so">so</span> <span word="this">this</span> <span word="year">year</span>. <span word="In">In</span> <span word="February">February</span> <span word="the">the</span> <span word="FTC">FTC</span> <span word="and">and</span> <span word="Digital">Digital</span> <span word="Advertising">Advertising</span> <span word="Alliance">Alliance</span> <span word="agreed">agreed</span> <span word="that">that</span> <span word="the">the</span> <span word="industry">industry</span> <span word="would">would</span> <span word="get">get</span> <span word="cracking">cracking</span> <span word="on">on</span> <span word="responding">responding</span> <span word="to">to</span> <span word="DNT">DNT</span> <span word="requests">requests</span>. <span word="On">On</span> <span word="May">May</span> 31<span word="st">st</span> <span word="Microsoft">Microsoft</span> <span word="Set">Set</span> <span word="off">off</span> <span word="the">the</span> <span word="row">row</span>: <span word="It">It</span> <span word="said">said</span> <span word="that">that</span> <span word="Internet">Internet</span> <span word="Explorer">Explorer</span> 10, <span word="the">the</span> <span word="version">version</span> <span word="due">due</span> <span word="to">to</span> <span word="appear">appear</span> <span word="windows">windows</span> 8, <span word="would">would</span> <span word="have">have</span> <span word="DNT">DNT</span> <span word="as">as</span> <span word="a">a</span> <span word="default">default</span>. <span word="It">It</span> <span word="is">is</span> <span word="not">not</span> <span word="yet">yet</span> <span word="clear">clear</span> <span word="how">how</span> <span word="advertisers">advertisers</span> <span word="will">will</span> <span word="respond">respond</span>. <span word="Getting">Getting</span> <span word="a">a</span> <span word="DNT">DNT</span> <span word="signal">signal</span> <span word="does">does</span> <span word="not">not</span> <span word="oblige">oblige</span> <span word="anyone">anyone</span> <span word="to">to</span> <span word="stop">stop</span> <span word="tracking">tracking</span>, <span word="although">although</span> <span word="some">some</span> <span word="companies">companies</span> <span word="have">have</span> <span word="promised">promised</span> <span word="to">to</span> <span word="do">do</span> <span word="so">so</span>. <span word="Unable">Unable</span> <span word="to">to</span> <span word="tell">tell</span> <span word="whether">whether</span> <span word="someone">someone</span> <span word="really">really</span> <span word="objects">objects</span> <span word="to">to</span> <span word="behavioural">behavioural</span> <span word="ads">ads</span> <span word="or">or</span> <span word="whether">whether</span> <span word="they">they</span> <span word="are">are</span> <span word="sticking">sticking</span> <span word="with">with</span> <span word="Microsofts">Microsofts</span> <span word="default">default</span>, <span word="some">some</span> <span word="may">may</span> <span word="ignore">ignore</span> <span word="a">a</span> <span word="DNT">DNT</span> <span word="signal">signal</span> <span word="and">and</span> <span word="press">press</span> <span word="on">on</span> <span word="anyway">anyway</span>. <span word="Also">Also</span> <span word="unclear">unclear</span> <span word="is">is</span> <span word="why">why</span> <span word="Microsoft">Microsoft</span> <span word="has">has</span> <span word="gone">gone</span> <span word="it">it</span> <span word="alone">alone</span>. <span word="After">After</span> <span word="all">all</span>, <span word="it">it</span> <span word="has">has</span> <span word="an">an</span> <span word="ad">ad</span> <span word="business">business</span> <span word="too">too</span>, <span word="which">which</span> <span word="it">it</span> <span word="says">says</span> <span word="will">will</span> <span word="comply">comply</span> <span word="with">with</span> <span word="DNT">DNT</span> <span word="requests">requests</span>, <span word="though">though</span> <span word="it">it</span> <span word="is">is</span> <span word="still">still</span> <span word="working">working</span> <span word="out">out</span> <span word="how">how</span>. <span word="If">If</span> <span word="it">it</span> <span word="is">is</span> <span word="trying">trying</span> <span word="to">to</span> <span word="upset">upset</span> <span word="Google">Google</span>, <span word="which">which</span> <span word="relies">relies</span> <span word="almost">almost</span> <span word="wholly">wholly</span> <span word="on">on</span> <span word="default">default</span> <span word="will">will</span> <span word="become">become</span> <span word="the">the</span> <span word="norm">norm</span>. <span word="DNT">DNT</span> <span word="does">does</span> <span word="not">not</span> <span word="seem">seem</span> <span word="an">an</span> <span word="obviously">obviously</span> <span word="huge">huge</span> <span word="selling">selling</span> <span word="point">point</span> <span word="for">for</span> <span word="windows">windows</span> 8-<span word="though">though</span> <span word="the">the</span> <span word="firm">firm</span> <span word="has">has</span> <span word="compared">compared</span> <span word="some">some</span> <span word="of">of</span> <span word="its">its</span> <span word="other">other</span> <span word="products">products</span> <span word="favourably">favourably</span> <span word="with">with</span> <span word="Google">Google</span> <span word="s">s</span> <span word="on">on</span> <span word="that">that</span> <span word="count">count</span> <span word="before">before</span>. <span word="Brendon">Brendon</span> <span word="Lynch">Lynch</span>, <span word="Microsoft">Microsoft</span> <span word="s">s</span> <span word="chief">chief</span> <span word="privacy">privacy</span> <span word="officer">officer</span>, <span word="blogged">blogged</span>: <span word="we">we</span> <span word="believe">believe</span> <span word="consumers">consumers</span> <span word="should">should</span> <span word="have">have</span> <span word="more">more</span> <span word="control">control</span>. <span word="Could">Could</span> <span word="it">it</span> <span word="really">really</span> <span word="be">be</span> <span word="that">that</span> <span word="simple">simple</span>? 26. <span word="It">It</span> <span word="is">is</span> <span word="suggested">suggested</span> <span word="in">in</span> <span word="paragraph">paragraph</span> 1 <span word="that">that</span> <span word="behavioural">behavioural</span> <span word="ads">ads</span> <span word="help">help</span> <span word="advertisers">advertisers</span> <span word="to">to</span>: [<span word="A">A</span>] <span word="ease">ease</span> <span word="competition">competition</span> <span word="among">among</span> <span word="themselves">themselves</span> [<span word="B">B</span>] <span word="lower">lower</span> <span word="their">their</span> <span word="operational">operational</span> <span word="costs">costs</span> [<span word="C">C</span>] <span word="avoid">avoid</span> <span word="complaints">complaints</span> <span word="from">from</span> <span word="consumers">consumers</span> [<span word="D">D</span>] <span word="provide">provide</span> <span word="better">better</span> <span word="online">online</span> <span word="services">services</span> 27. <span word="The">The</span> <span word="industry">industry</span> <span word="refers">refers</span> <span word="to">to</span>: [<span word="A">A</span>] <span word="online">online</span> <span word="advertisers">advertisers</span> [<span word="B">B</span>] <span word="e">e</span>-<span word="commerce">commerce</span> <span word="conductors">conductors</span> [<span word="C">C</span>] <span word="digital">digital</span> <span word="information">information</span> <span word="analysis">analysis</span> [<span word="D">D</span>] <span word="internet">internet</span> <span word="browser">browser</span> <span word="developers">developers</span> 28. <span word="Bob">Bob</span> <span word="Liodice">Liodice</span> <span word="holds">holds</span> <span word="that">that</span> <span word="setting">setting</span> <span word="DNT">DNT</span> <span word="as">as</span> <span word="a">a</span> <span word="default">default</span> [<span word="A">A</span>] <span word="many">many</span> <span word="cut">cut</span> <span word="the">the</span> <span word="number">number</span> <span word="of">of</span> <span word="junk">junk</span> <span word="ads">ads</span> [<span word="B">B</span>] <span word="fails">fails</span> <span word="to">to</span> <span word="affect">affect</span> <span word="the">the</span> <span word="ad">ad</span> <span word="industry">industry</span> [<span word="C">C</span>] <span word="will">will</span> <span word="not">not</span> <span word="benefit">benefit</span> <span word="consumers">consumers</span> [<span word="D">D</span>] <span word="goes">goes</span> <span word="against">against</span> <span word="human">human</span> <span word="nature">nature</span> 29. <span word="Which">Which</span> <span word="of">of</span> <span word="the">the</span> <span word="following">following</span> <span word="is">is</span> <span word="true">true</span> <span word="according">according</span> <span word="to">to</span> <span word="Paragraph">Paragraph</span>.6? [<span word="A">A</span>] <span word="DNT">DNT</span> <span word="may">may</span> <span word="not">not</span> <span word="serve">serve</span> <span word="its">its</span> <span word="intended">intended</span> <span word="purpose">purpose</span> [<span word="B">B</span>] <span word="Advertisers">Advertisers</span> <span word="are">are</span> <span word="willing">willing</span> <span word="to">to</span> <span word="implement">implement</span> <span word="DNT">DNT</span> [<span word="C">C</span>] <span word="DNT">DNT</span> <span word="is">is</span> <span word="losing">losing</span> <span word="its">its</span> <span word="popularity">popularity</span> <span word="among">among</span> <span word="consumers">consumers</span> [<span word="D">D</span>] <span word="Advertisers">Advertisers</span> <span word="are">are</span> <span word="obliged">obliged</span> <span word="to">to</span> <span word="offer">offer</span> <span word="behavioural">behavioural</span> <span word="ads">ads</span> 30. <span word="The">The</span> <span word="author">author</span> <span word="s">s</span> <span word="attitude">attitude</span> <span word="towards">towards</span> <span word="what">what</span> <span word="Brendon">Brendon</span> <span word="Lynch">Lynch</span> <span word="said">said</span> <span word="in">in</span> <span word="his">his</span> <span word="blog">blog</span> <span word="is">is</span> <span word="one">one</span> <span word="of">of</span>: [<span word="A">A</span>] <span word="indulgence">indulgence</span> [<span word="B">B</span>] <span word="understanding">understanding</span> [<span word="C">C</span>] <span word="appreciation">appreciation</span> [<span word="D">D</span>] <span word="skepticism">skepticism</span> <span word="Text">Text</span> 2 答案： 26. <span word="B">B</span>. <span word="lower">lower</span> <span word="their">their</span> <span word="operational">operational</span> <span word="costs">costs</span> 27. <span word="D">D</span>. <span word="internet">internet</span> <span word="browser">browser</span> <span word="developers">developers</span> 28. <span word="C">C</span>. <span word="will">will</span> <span word="not">not</span> <span word="benefit">benefit</span> <span word="consumers">consumers</span> 29. <span word="A">A</span>. <span word="DNT">DNT</span> <span word="may">may</span> <span word="not">not</span> <span word="serve">serve</span> <span word="its">its</span> <span word="intended">intended</span> <span word="purpose">purpose</span> 30. <span word="D">D</span>. <span word="skepticism">skepticism</span></p>
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