值得背诵的考研阅读真题十
<p> <span word="In">In</span> <span word="the">the</span> <span word="first">first</span> <span word="year">year</span> <span word="or">or</span> <span word="so">so</span> <span word="of">of</span> <span word="Web">Web</span> <span word="business">business</span>, <span word="most">most</span> <span word="of">of</span> <span word="the">the</span> <span word="action">action</span> <span word="has">has</span> <span word="revolved">revolved</span> <span word="around">around</span> <span word="efforts">efforts</span> <span word="to">to</span> <span word="tap">tap</span> <span word="the">the</span> <span word="consumer">consumer</span> <span word="market">market</span>. <span word="More">More</span> <span word="recently">recently</span>, <span word="as">as</span> <span word="the">the</span> <span word="Web">Web</span> <span word="proved">proved</span> <span word="to">to</span> <span word="be">be</span> <span word="more">more</span> <span word="than">than</span> <span word="a">a</span> <span word="fashion">fashion</span>, <span word="companies">companies</span> <span word="have">have</span> <span word="started">started</span> <span word="to">to</span> <span word="buy">buy</span> <span word="and">and</span> <span word="sell">sell</span> <span word="products">products</span> <span word="and">and</span> <span word="services">services</span> <span word="with">with</span> <span word="one">one</span> <span word="another">another</span>. <span word="Such">Such</span> <span word="business">business</span>-<span word="to">to</span>-<span word="business">business</span> <span word="sales">sales</span> <span word="make">make</span> <span word="sense">sense</span> <span word="because">because</span> <span word="businesspeople">businesspeople</span> <span word="typically">typically</span> <span word="know">know</span> <span word="what">what</span> <span word="product">product</span> <span word="theyre">theyre</span> <span word="looking">looking</span> <span word="for">for</span>.</p><p> <span word="Nonetheless">Nonetheless</span>, <span word="many">many</span> <span word="companies">companies</span> <span word="still">still</span> <span word="hesitate">hesitate</span> <span word="to">to</span> <span word="use">use</span> <span word="the">the</span> <span word="Web">Web</span> <span word="because">because</span> <span word="of">of</span> <span word="doubts">doubts</span> <span word="about">about</span> <span word="its">its</span> <span word="reliability">reliability</span>. <span word="Businesses">Businesses</span> <span word="need">need</span> <span word="to">to</span> <span word="feel">feel</span> <span word="they">they</span> <span word="can">can</span> <span word="trust">trust</span> <span word="the">the</span> <span word="pathway">pathway</span> <span word="between">between</span> <span word="them">them</span> <span word="and">and</span> <span word="the">the</span> <span word="supplier">supplier</span>, <span word="says">says</span> <span word="senior">senior</span> <span word="analyst">analyst</span> <span word="Blane">Blane</span> <span word="Erwin">Erwin</span> <span word="of">of</span> <span word="Forrester">Forrester</span> <span word="Research">Research</span>. <span word="Some">Some</span> <span word="companies">companies</span> <span word="are">are</span> <span word="limiting">limiting</span> <span word="the">the</span> <span word="risk">risk</span> <span word="by">by</span> <span word="conducting">conducting</span> <span word="online">online</span> <span word="transactions">transactions</span> <span word="only">only</span> <span word="with">with</span> <span word="established">established</span> <span word="business">business</span> <span word="partners">partners</span> <span word="who">who</span> <span word="are">are</span> <span word="given">given</span> <span word="access">access</span> <span word="to">to</span> <span word="the">the</span> <span word="companys">companys</span> <span word="private">private</span> <span word="intranet">intranet</span>.</p><p> <span word="Another">Another</span> <span word="major">major</span> <span word="shift">shift</span> <span word="in">in</span> <span word="the">the</span> <span word="model">model</span> <span word="for">for</span> <span word="Internet">Internet</span> <span word="commerce">commerce</span> <span word="concerns">concerns</span> <span word="the">the</span> <span word="technology">technology</span> <span word="available">available</span> <span word="for">for</span> <span word="marketing">marketing</span>. <span word="Until">Until</span> <span word="recently">recently</span>, <span word="Internet">Internet</span> <span word="marketing">marketing</span> <span word="activities">activities</span> <span word="have">have</span> <span word="focused">focused</span> <span word="on">on</span> <span word="strategies">strategies</span> <span word="to">to</span> <span word="pull">pull</span> <span word="customers">customers</span> <span word="into">into</span> <span word="sites">sites</span>. <span word="In">In</span> <span word="the">the</span> <span word="past">past</span> <span word="year">year</span>, <span word="however">however</span>, <span word="software">software</span> <span word="companies">companies</span> <span word="have">have</span> <span word="developed">developed</span> <span word="tools">tools</span> <span word="that">that</span> <span word="allow">allow</span> <span word="companies">companies</span> <span word="to">to</span> <span word="push">push</span> <span word="information">information</span> <span word="directly">directly</span> <span word="out">out</span> <span word="to">to</span> <span word="consumers">consumers</span>, <span word="transmitting">transmitting</span> <span word="marketing">marketing</span> <span word="messages">messages</span> <span word="directly">directly</span> <span word="to">to</span> <span word="targeted">targeted</span> <span word="customers">customers</span>. <span word="Most">Most</span> <span word="notably">notably</span>, <span word="the">the</span> <span word="Pointcast">Pointcast</span> <span word="Network">Network</span> <span word="uses">uses</span> <span word="a">a</span> <span word="screen">screen</span> <span word="saver">saver</span> <span word="to">to</span> <span word="deliver">deliver</span> <span word="a">a</span> <span word="continually">continually</span> <span word="updated">updated</span> <span word="stream">stream</span> <span word="of">of</span> <span word="news">news</span> <span word="and">and</span> <span word="advertisements">advertisements</span> <span word="to">to</span> <span word="subscribers">subscribers</span> <span word="computer">computer</span> <span word="monitors">monitors</span>. <span word="Subscribers">Subscribers</span> <span word="can">can</span> <span word="customize">customize</span> <span word="the">the</span> <span word="information">information</span> <span word="they">they</span> <span word="want">want</span> <span word="to">to</span> <span word="receive">receive</span> <span word="and">and</span> <span word="proceed">proceed</span> <span word="directly">directly</span> <span word="to">to</span> <span word="a">a</span> <span word="companys">companys</span> <span word="Web">Web</span> <span word="site">site</span>. <span word="Companies">Companies</span> <span word="such">such</span> <span word="as">as</span> <span word="Virtual">Virtual</span> <span word="Vineyards">Vineyards</span> <span word="are">are</span> <span word="already">already</span> <span word="starting">starting</span> <span word="to">to</span> <span word="use">use</span> <span word="similar">similar</span> <span word="technologies">technologies</span> <span word="to">to</span> <span word="push">push</span> <span word="messages">messages</span> <span word="to">to</span> <span word="customers">customers</span> <span word="about">about</span> <span word="special">special</span> <span word="sales">sales</span>, <span word="product">product</span> <span word="offerings">offerings</span>, <span word="or">or</span> <span word="other">other</span> <span word="events">events</span>. <span word="But">But</span> <span word="push">push</span> <span word="technology">technology</span> <span word="has">has</span> <span word="earned">earned</span> <span word="the">the</span> <span word="contempt">contempt</span> <span word="of">of</span> <span word="many">many</span> <span word="Web">Web</span> <span word="users">users</span>. <span word="Online">Online</span> <span word="culture">culture</span> <span word="thinks">thinks</span> <span word="highly">highly</span> <span word="of">of</span> <span word="the">the</span> <span word="notion">notion</span> <span word="that">that</span> <span word="the">the</span> <span word="information">information</span> <span word="flowing">flowing</span> <span word="onto">onto</span> <span word="the">the</span> <span word="screen">screen</span> <span word="comes">comes</span> <span word="there">there</span> <span word="by">by</span> <span word="specific">specific</span> <span word="request">request</span>. <span word="Once">Once</span> <span word="commercial">commercial</span> <span word="promotion">promotion</span> <span word="begins">begins</span> <span word="to">to</span> <span word="fill">fill</span> <span word="the">the</span> <span word="screen">screen</span> <span word="uninvited">uninvited</span>, <span word="the">the</span> <span word="distinction">distinction</span> <span word="between">between</span> <span word="the">the</span> <span word="Web">Web</span> <span word="and">and</span> <span word="television">television</span> <span word="fades">fades</span>. <span word="Thats">Thats</span> <span word="a">a</span> <span word="prospect">prospect</span> <span word="that">that</span> <span word="horrifies">horrifies</span> <span word="Net">Net</span> <span word="purists">purists</span>.</p>
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