GMAT考试：Argument写作范文二十八
<p> 55.</p><p> <span word="This">This</span> <span word="company">company</span> <span word="memorandum">memorandum</span> <span word="recommends">recommends</span> <span word="that">that</span> <span word="Excelsior">Excelsior</span> <span word="conduct">conduct</span> <span word="a">a</span> <span word="temporary">temporary</span> <span word="sales">sales</span> <span word="promotion">promotion</span> <span word="for">for</span> <span word="its">its</span> <span word="new">new</span> <span word="brand">brand</span> <span word="of">of</span> <span word="coffee">coffee</span> <span word="that">that</span> <span word="includes">includes</span> <span word="offering">offering</span> <span word="free">free</span> <span word="samples">samples</span>, <span word="price">price</span> <span word="reductions">reductions</span>, <span word="and">and</span> <span word="discount">discount</span> <span word="coupons">coupons</span>. <span word="This">This</span> <span word="recommendation">recommendation</span> <span word="is">is</span> <span word="based">based</span> <span word="on">on</span> <span word="the">the</span> <span word="fact">fact</span> <span word="that">that</span> <span word="Superior">Superior</span>, <span word="the">the</span> <span word="leading">leading</span> <span word="coffee">coffee</span> <span word="company">company</span>, <span word="used">used</span> <span word="just">just</span> <span word="such">such</span> <span word="a">a</span> <span word="promotion">promotion</span> <span word="to">to</span> <span word="introduce">introduce</span> <span word="the">the</span> <span word="newest">newest</span> <span word="brand">brand</span> <span word="in">in</span> <span word="its">its</span> <span word="line">line</span> <span word="of">of</span> <span word="coffees">coffees</span>. <span word="This">This</span> <span word="argument">argument</span> <span word="is">is</span> <span word="unconvincing">unconvincing</span> <span word="because">because</span> <span word="it">it</span> <span word="relies">relies</span> <span word="on">on</span> <span word="three">three</span> <span word="questionable">questionable</span> <span word="assumptions">assumptions</span>.</p><p> <span word="First">First</span> <span word="of">of</span> <span word="all">all</span>, <span word="the">the</span> <span word="argument">argument</span> <span word="rests">rests</span> <span word="on">on</span> <span word="the">the</span> <span word="assumption">assumption</span> <span word="that">that</span> <span word="a">a</span> <span word="promotional">promotional</span> <span word="strategy">strategy</span> <span word="that">that</span> <span word="works">works</span> <span word="for">for</span> <span word="one">one</span> <span word="company">company</span> <span word="will">will</span> <span word="work">work</span> <span word="for">for</span> <span word="another">another</span>. <span word="However">However</span>, <span word="Excelsior">Excelsior</span> <span word="and">and</span> <span word="Superior">Superior</span> <span word="may">may</span> <span word="not">not</span> <span word="be">be</span> <span word="sufficiently">sufficiently</span> <span word="similar">similar</span> <span word="to">to</span> <span word="warrant">warrant</span> <span word="this">this</span> <span word="assumption">assumption</span>. <span word="Promotional">Promotional</span> <span word="techniques">techniques</span> <span word="that">that</span> <span word="work">work</span> <span word="for">for</span> <span word="a">a</span> <span word="leader">leader</span> <span word="with">with</span> <span word="established">established</span> <span word="name">name</span> <span word="recognition">recognition</span> <span word="for">for</span> <span word="its">its</span> <span word="brand">brand</span> <span word="of">of</span> <span word="coffees">coffees</span> <span word="may">may</span> <span word="be">be</span> <span word="ineffective">ineffective</span> <span word="for">for</span> <span word="a">a</span> <span word="company">company</span> <span word="with">with</span> <span word="no">no</span> <span word="similar">similar</span> <span word="name">name</span> <span word="recognition">recognition</span> <span word="new">new</span> <span word="to">to</span> <span word="the">the</span> <span word="brand">brand</span> <span word="coffee">coffee</span> <span word="market">market</span>. <span word="Accordingly">Accordingly</span>, <span word="Excelsior">Excelsior</span> <span word="might">might</span> <span word="be">be</span> <span word="better">better</span> <span word="advised">advised</span> <span word="to">to</span> <span word="employ">employ</span> <span word="some">some</span> <span word="other">other</span> <span word="strategy">strategy</span>, <span word="such">such</span> <span word="as">as</span> <span word="a">a</span> <span word="media">media</span> <span word="advertising">advertising</span> <span word="plan">plan</span>, <span word="to">to</span> <span word="first">first</span> <span word="attain">attain</span> <span word="broad">broad</span> <span word="name">name</span> <span word="recognition">recognition</span>.</p><p> <span word="The">The</span> <span word="argument">argument</span> <span word="also">also</span> <span word="depends">depends</span> <span word="on">on</span> <span word="the">the</span> <span word="assumption">assumption</span> <span word="that">that</span> <span word="Excelsior">Excelsior</span> <span word="can">can</span> <span word="afford">afford</span> <span word="a">a</span> <span word="promotional">promotional</span> <span word="plan">plan</span> <span word="similar">similar</span> <span word="to">to</span> <span word="Superiors">Superiors</span>. <span word="However">However</span>, <span word="free">free</span> <span word="samples">samples</span>, <span word="price">price</span> <span word="reductions">reductions</span>, <span word="and">and</span> <span word="discounts">discounts</span> <span word="all">all</span> <span word="reduce">reduce</span> <span word="profits">profits</span> <span word="and">and</span> <span word="may">may</span> <span word="actually">actually</span> <span word="result">result</span> <span word="in">in</span> <span word="temporary">temporary</span> <span word="losses">losses</span>. <span word="While">While</span> <span word="a">a</span> <span word="leading">leading</span> <span word="company">company</span> <span word="with">with</span> <span word="other">other</span> <span word="profitable">profitable</span> <span word="products">products</span> <span word="in">in</span> <span word="the">the</span> <span word="same">same</span> <span word="line">line</span> <span word="can">can</span> <span word="absorb">absorb</span> <span word="a">a</span> <span word="temporary">temporary</span> <span word="loss">loss</span>, <span word="for">for</span> <span word="a">a</span> <span word="fledgling">fledgling</span> <span word="competitor">competitor</span> <span word="this">this</span> <span word="strategy">strategy</span> <span word="might">might</span> <span word="be">be</span> <span word="very">very</span> <span word="risky">risky</span> <span word="and">and</span> <span word="may">may</span> <span word="even">even</span> <span word="result">result</span> <span word="in">in</span> <span word="business">business</span> <span word="failure">failure</span>.</p>
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