GMAT考试写作指导：Issue写作范文八六
<p> <span word="There">There</span> <span word="are">are</span> <span word="two">two</span> <span word="traditional">traditional</span> <span word="advertising">advertising</span> <span word="tactics">tactics</span> <span word="for">for</span> <span word="promoting">promoting</span> <span word="a">a</span> <span word="product">product</span>, <span word="event">event</span>,</p><p> <span word="candidate">candidate</span>, <span word="or">or</span> <span word="point">point</span> <span word="of">of</span> <span word="view">view</span>. <span word="One">One</span> <span word="is">is</span> <span word="to">to</span> <span word="provide">provide</span> <span word="reasons">reasons</span>; <span word="the">the</span> <span word="other">other</span> <span word="is">is</span> <span word="to">to</span> <span word="bypass">bypass</span> <span word="reasons">reasons</span></p><p> <span word="altogether">altogether</span> <span word="and">and</span> <span word="appeal">appeal</span> <span word="strictly">strictly</span> <span word="to">to</span> <span word="emotion">emotion</span>. <span word="Considered">Considered</span> <span word="in">in</span> <span word="isolation">isolation</span>, <span word="emotional">emotional</span> <span word="appeals">appeals</span> <span word="are">are</span></p><p> <span word="far">far</span> <span word="more">more</span> <span word="effective">effective</span>. <span word="But">But</span> <span word="many">many</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="influential">influential</span> <span word="ads">ads</span> <span word="combine">combine</span> <span word="slim">slim</span> <span word="reasons">reasons</span> <span word="with">with</span></p><p> <span word="powerful">powerful</span> <span word="appeals">appeals</span> <span word="to">to</span> <span word="emotion">emotion</span>.</p><p> <span word="To">To</span> <span word="appreciate">appreciate</span> <span word="the">the</span> <span word="power">power</span> <span word="of">of</span> <span word="emotional">emotional</span> <span word="appeals">appeals</span> <span word="we">we</span> <span word="need">need</span> <span word="only">only</span> <span word="consider">consider</span> <span word="the">the</span></p><p> <span word="promotion">promotion</span> <span word="of">of</span> <span word="sodas">sodas</span>, <span word="beer">beer</span>, <span word="cigarettes">cigarettes</span>, <span word="cosmetics">cosmetics</span> <span word="and">and</span> <span word="so">so</span> <span word="on">on</span>. <span word="This">This</span> <span word="advertising">advertising</span> <span word="is">is</span> <span word="the">the</span> <span word="most">most</span></p><p> <span word="successful">successful</span> <span word="in">in</span> <span word="the">the</span> <span word="industry">industry</span>; <span word="and">and</span> <span word="it">it</span> <span word="trades">trades</span> <span word="almost">almost</span> <span word="exclusively">exclusively</span> <span word="on">on</span> <span word="the">the</span> <span word="manipulation">manipulation</span> <span word="of">of</span> <span word="our">our</span></p><p> <span word="desires">desires</span>, <span word="fears">fears</span> <span word="and">and</span> <span word="senses">senses</span> <span word="of">of</span> <span word="humor">humor</span>. <span word="In">In</span> <span word="fact">fact</span>, <span word="it">it</span> <span word="wouldnt">wouldnt</span> <span word="make">make</span> <span word="sense">sense</span> <span word="to">to</span> <span word="offer">offer</span> <span word="up">up</span> <span word="arguments">arguments</span>,</p><p> <span word="because">because</span> <span word="there">there</span> <span word="really">really</span> <span word="arent">arent</span> <span word="any">any</span> <span word="good">good</span> <span word="reasons">reasons</span> <span word="for">for</span> <span word="consuming">consuming</span> <span word="such">such</span> <span word="products">products</span>.</p><p> <span word="Even">Even</span> <span word="so">so</span>, <span word="some">some</span> <span word="of">of</span> <span word="these">these</span> <span word="products">products</span> <span word="are">are</span> <span word="advertised">advertised</span> <span word="with">with</span> <span word="at">at</span> <span word="least">least</span> <span word="superficial">superficial</span> <span word="reasoning">reasoning</span>.</p><p> <span word="For">For</span> <span word="instance">instance</span>, <span word="in">in</span> <span word="the">the</span> <span word="promotion">promotion</span> <span word="of">of</span> <span word="facial">facial</span> <span word="moisturizers">moisturizers</span> <span word="it">it</span> <span word="has">has</span> <span word="become">become</span> <span word="popular">popular</span> <span word="to">to</span> <span word="use">use</span> <span word="the">the</span></p><p> <span word="image">image</span> <span word="of">of</span> <span word="a">a</span> <span word="youthful">youthful</span> <span word="woman">woman</span> <span word="with">with</span> <span word="fresh">fresh</span>, <span word="unlined">unlined</span> <span word="skin">skin</span> <span word="along">along</span> <span word="with">with</span> <span word="the">the</span> <span word="claim">claim</span> <span word="that">that</span> <span word="the">the</span></p><p> <span word="product">product</span> <span word="car">car</span> <span word="reduce">reduce</span> <span word="the">the</span> <span word="signs">signs</span> <span word="of">of</span> <span word="aging">aging</span>. <span word="This">This</span> <span word="is">is</span> <span word="indeed">indeed</span> <span word="a">a</span> <span word="reason">reason</span>, <span word="but">but</span> <span word="a">a</span> <span word="carefully">carefully</span> <span word="couched">couched</span></p><p> <span word="one">one</span> <span word="that">that</span> <span word="never">never</span> <span word="really">really</span> <span word="states">states</span> <span word="that">that</span> <span word="product">product</span> <span word="users">users</span> <span word="will">will</span> <span word="look">look</span> <span word="younger">younger</span>. <span word="Still">Still</span>, <span word="countless">countless</span> <span word="middle">middle</span>-</p>
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