GMAT考试写作指导：Issue写作范文四四
<p> 44. <span word="The">The</span> <span word="speaker">speaker</span> <span word="claims">claims</span> <span word="that">that</span> <span word="high">high</span>-<span word="quality">quality</span> <span word="ads">ads</span> <span word="can">can</span> <span word="sell">sell</span> <span word="almost">almost</span> <span word="anything">anything</span>, <span word="and">and</span> <span word="that">that</span></p><p> <span word="companies">companies</span> <span word="should">should</span> <span word="accordingly">accordingly</span> <span word="invest">invest</span> <span word="heavily">heavily</span> <span word="in">in</span> <span word="such">such</span> <span word="advertising">advertising</span>. <span word="I">I</span> <span word="agree">agree</span> <span word="that">that</span> <span word="the">the</span> <span word="quality">quality</span></p><p> <span word="of">of</span> <span word="an">an</span> <span word="ad">ad</span> <span word="can">can</span> <span word="in">in</span> <span word="some">some</span> <span word="instances">instances</span> <span word="play">play</span> <span word="a">a</span> <span word="pivotal">pivotal</span> <span word="role">role</span> <span word="in">in</span> <span word="a">a</span> <span word="products">products</span> <span word="success">success</span> <span word="or">or</span> <span word="failure">failure</span> <span word="in">in</span> <span word="the">the</span></p><p> <span word="marketplace">marketplace</span>. <span word="However">However</span>, <span word="the">the</span> <span word="speaker">speaker</span> <span word="over">over</span>-<span word="generalizes">generalizes</span>, <span word="for">for</span> <span word="advertising">advertising</span> <span word="is">is</span> <span word="far">far</span> <span word="more">more</span> <span word="critical">critical</span></p><p> <span word="in">in</span> <span word="some">some</span> <span word="businesses">businesses</span> <span word="and">and</span> <span word="for">for</span> <span word="some">some</span> <span word="products">products</span> <span word="than">than</span> <span word="for">for</span> <span word="others">others</span>.</p><p> <span word="Certain">Certain</span> <span word="types">types</span> <span word="of">of</span> <span word="businesses">businesses</span> <span word="benefit">benefit</span> <span word="greatly">greatly</span> <span word="from">from</span> <span word="investing">investing</span> <span word="in">in</span> <span word="high">high</span>-<span word="quality">quality</span></p><p> <span word="advertising">advertising</span>. <span word="Fledgling">Fledgling</span> <span word="companies">companies</span>, <span word="for">for</span> <span word="example">example</span>, <span word="may">may</span> <span word="require">require</span> <span word="an">an</span> <span word="extensive">extensive</span> <span word="top">top</span>-<span word="notch">notch</span></p><p> <span word="advertising">advertising</span> <span word="campaign">campaign</span> <span word="to">to</span> <span word="achieve">achieve</span> <span word="the">the</span> <span word="name">name</span> <span word="recognition">recognition</span> <span word="that">that</span> <span word="older">older</span> <span word="competitors">competitors</span> <span word="already">already</span></p><p> <span word="enjoy">enjoy</span>. <span word="Even">Even</span> <span word="established">established</span> <span word="companies">companies</span> <span word="may">may</span> <span word="need">need</span> <span word="an">an</span> <span word="expensive">expensive</span> <span word="ad">ad</span> <span word="campaign">campaign</span>. <span word="When">When</span></p><p> <span word="introducing">introducing</span> <span word="new">new</span> <span word="products">products</span> <span word="or">or</span> <span word="venturing">venturing</span> <span word="into">into</span> <span word="new">new</span> <span word="markets">markets</span>. <span word="Companies">Companies</span> <span word="selling">selling</span> <span word="products">products</span></p><p> <span word="that">that</span> <span word="are">are</span> <span word="no">no</span> <span word="utilitarian">utilitarian</span> <span word="value">value</span> <span word="perhaps">perhaps</span> <span word="stand">stand</span> <span word="to">to</span> <span word="gain">gain</span> <span word="the">the</span> <span word="most">most</span> <span word="from">from</span> <span word="an">an</span> <span word="extensive">extensive</span> <span word="high">high</span>-</p><p> <span word="quality">quality</span> <span word="advertising">advertising</span> <span word="effort">effort</span>. <span word="Consider">Consider</span>, <span word="for">for</span> <span word="example">example</span>, <span word="the">the</span> <span word="kinds">kinds</span> <span word="of">of</span> <span word="products">products</span> <span word="that">that</span> <span word="are">are</span> <span word="marketed">marketed</span></p><p> <span word="by">by</span> <span word="means">means</span> <span word="of">of</span> <span word="the">the</span> <span word="most">most</span> <span word="extensive">extensive</span> <span word="and">and</span> <span word="expensive">expensive</span> <span word="advertising">advertising</span>: <span word="beer">beer</span>, <span word="cigarettes">cigarettes</span>, <span word="soft">soft</span> <span word="drinks">drinks</span>,</p><p> <span word="and">and</span> <span word="cosmetics">cosmetics</span>. <span word="None">None</span> <span word="of">of</span> <span word="these">these</span> <span word="products">products</span> <span word="has">has</span> <span word="any">any</span> <span word="utility">utility</span>. <span word="Their">Their</span> <span word="success">success</span> <span word="depends">depends</span> <span word="on">on</span></p><p> <span word="consumers">consumers</span> <span word="fickle">fickle</span> <span word="tastes">tastes</span>, <span word="their">their</span> <span word="emotions">emotions</span>, <span word="and">and</span> <span word="their">their</span> <span word="subjective">subjective</span> <span word="perceptions">perceptions</span>. <span word="Accordingly">Accordingly</span>,</p>
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