GMAT考试写作指导：Argument范文七
<p> 65. <span word="In">In</span> <span word="this">this</span> <span word="memorandum">memorandum</span>, <span word="the">the</span> <span word="vice">vice</span> <span word="president">president</span> <span word="of">of</span> <span word="Road">Road</span> <span word="Food">Food</span> <span word="suggests">suggests</span> <span word="that">that</span> <span word="the">the</span> <span word="company">company</span></p><p> <span word="motivate">motivate</span> <span word="its">its</span> <span word="advertising">advertising</span> <span word="agency">agency</span> <span word="to">to</span> <span word="perform">perform</span> <span word="better">better</span> <span word="by">by</span> <span word="basing">basing</span> <span word="the">the</span> <span word="agencys">agencys</span> <span word="pay">pay</span> <span word="on">on</span> <span word="the">the</span></p><p> <span word="Road">Road</span> <span word="Foods">Foods</span> <span word="profits">profits</span>. <span word="In">In</span> <span word="support">support</span> <span word="of">of</span> <span word="this">this</span> <span word="suggestion">suggestion</span>, <span word="the">the</span> <span word="vice">vice</span> <span word="president">president</span> <span word="points">points</span> <span word="out">out</span> <span word="that">that</span></p><p> <span word="although">although</span> <span word="Road">Road</span> <span word="Food">Food</span> <span word="initially">initially</span> <span word="thought">thought</span> <span word="the">the</span> <span word="ad">ad</span> <span word="agency">agency</span> <span word="was">was</span> <span word="following">following</span> <span word="company">company</span></p><p> <span word="recommendations">recommendations</span>, <span word="competitor">competitor</span>-<span word="Street">Street</span> <span word="Eats">Eats</span> <span word="earned">earned</span> <span word="higher">higher</span> <span word="profits">profits</span> <span word="last">last</span> <span word="year">year</span>. <span word="The">The</span> <span word="vice">vice</span></p><p> <span word="president">president</span> <span word="also">also</span> <span word="notes">notes</span> <span word="that">that</span> <span word="Street">Street</span> <span word="Eats">Eats</span> <span word="has">has</span> <span word="fewer">fewer</span> <span word="restaurants">restaurants</span> <span word="than">than</span> <span word="Road">Road</span> <span word="Food">Food</span>, <span word="and">and</span> <span word="that">that</span></p><p> <span word="Road">Road</span> <span word="Food">Food</span> <span word="spent">spent</span> <span word="nearly">nearly</span> <span word="as">as</span> <span word="much">much</span> <span word="money">money</span> <span word="on">on</span> <span word="advertising">advertising</span> <span word="as">as</span> <span word="Street">Street</span> <span word="Eats">Eats</span> <span word="did">did</span>. <span word="This">This</span></p><p> <span word="argument">argument</span> <span word="is">is</span> <span word="unconvincing">unconvincing</span>, <span word="since">since</span> <span word="it">it</span> <span word="relies">relies</span> <span word="on">on</span> <span word="dubious">dubious</span> <span word="assumptions">assumptions</span> <span word="and">and</span> <span word="comparisons">comparisons</span>.</p><p> <span word="First">First</span>, <span word="the">the</span> <span word="vice">vice</span> <span word="president">president</span> <span word="assumes">assumes</span> <span word="that">that</span> <span word="the">the</span> <span word="ad">ad</span> <span word="campaign">campaign</span> <span word="caused">caused</span> <span word="the">the</span> <span word="low">low</span> <span word="profits">profits</span>.</p><p> <span word="However">However</span>, <span word="the">the</span> <span word="vice">vice</span> <span word="president">president</span> <span word="ignores">ignores</span> <span word="many">many</span> <span word="other">other</span> <span word="factors">factors</span> <span word="that">that</span> <span word="contribute">contribute</span> <span word="to">to</span> <span word="profitability">profitability</span>.</p><p> <span word="In">In</span> <span word="particular">particular</span>, <span word="the">the</span> <span word="fact">fact</span> <span word="that">that</span> <span word="Road">Road</span> <span word="Food">Food</span> <span word="has">has</span> <span word="been">been</span> <span word="spending">spending</span> <span word="less">less</span> <span word="advertising">advertising</span> <span word="money">money</span> <span word="per">per</span></p><p> <span word="restaurant">restaurant</span> <span word="than">than</span> <span word="Street">Street</span> <span word="Eats">Eats</span> <span word="suggests">suggests</span> <span word="that">that</span> <span word="its">its</span> <span word="unwillingness">unwillingness</span> <span word="to">to</span> <span word="spend">spend</span> <span word="more">more</span> <span word="may">may</span> <span word="be">be</span> <span word="the">the</span></p><p> <span word="main">main</span> <span word="reason">reason</span> <span word="for">for</span> <span word="disappointing">disappointing</span> <span word="profits">profits</span>.</p><p> <span word="Second">Second</span>, <span word="the">the</span> <span word="author">author</span> <span word="implies">implies</span> <span word="that">that</span> <span word="the">the</span> <span word="ad">ad</span> <span word="agency">agency</span> <span word="failed">failed</span> <span word="to">to</span> <span word="implement">implement</span> <span word="Road">Road</span> <span word="Foods">Foods</span></p><p> <span word="guidelines">guidelines</span>, <span word="and">and</span> <span word="that">that</span> <span word="this">this</span> <span word="failure">failure</span> <span word="was">was</span> <span word="the">the</span> <span word="reason">reason</span> <span word="for">for</span> <span word="disappointing">disappointing</span> <span word="profits">profits</span>. <span word="However">However</span>, <span word="it">it</span> <span word="is">is</span></p>
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