2014年职称英语考试基础篇精读荟萃(3)
<p> <span word="Passage">Passage</span> <span word="three">three</span></p><p> <span word="Advertisers">Advertisers</span> <span word="tend">tend</span> <span word="to">to</span> <span word="think">think</span> <span word="big">big</span> <span word="and">and</span> <span word="perhaps">perhaps</span> <span word="this">this</span> <span word="is">is</span> <span word="why">why</span> <span word="theyre">theyre</span> <span word="always">always</span> <span word="coming">coming</span> <span word="in">in</span> <span word="for">for</span> <span word="criticism">criticism</span>. <span word="Their">Their</span> <span word="critics">critics</span> <span word="seem">seem</span> <span word="to">to</span> <span word="resent">resent</span> <span word="them">them</span> <span word="because">because</span> <span word="they">they</span> <span word="have">have</span> <span word="a">a</span> <span word="flair">flair</span> <span word="for">for</span> <span word="self">self</span>-<span word="promotion">promotion</span> <span word="and">and</span> <span word="because">because</span> <span word="they">they</span> <span word="have">have</span> <span word="so">so</span> <span word="much">much</span> <span word="money">money</span> <span word="to">to</span> <span word="throw">throw</span> <span word="around">around</span>. <span word="Its">Its</span> <span word="iniquitous">iniquitous</span>, <span word="they">they</span> <span word="say">say</span>, <span word="that">that</span> <span word="this">this</span> <span word="entirely">entirely</span> <span word="unproductive">unproductive</span> <span word="industry">industry</span> <span word="should">should</span> <span word="absorb">absorb</span> <span word="millions">millions</span> <span word="of">of</span> <span word="pounds">pounds</span> <span word="each">each</span> <span word="year">year</span>. <span word="It">It</span> <span word="only">only</span> <span word="goes">goes</span> <span word="to">to</span> <span word="show">show</span> <span word="how">how</span> <span word="much">much</span> <span word="profit">profit</span> <span word="the">the</span> <span word="big">big</span> <span word="companies">companies</span> <span word="are">are</span> <span word="making">making</span>. <span word="Why">Why</span> <span word="dont">dont</span> <span word="they">they</span> <span word="stop">stop</span> <span word="advertising">advertising</span> <span word="and">and</span> <span word="reduce">reduce</span> <span word="the">the</span> <span word="price">price</span> <span word="of">of</span> <span word="their">their</span> <span word="goods">goods</span>? <span word="After">After</span> <span word="all">all</span>, <span word="its">its</span> <span word="the">the</span> <span word="consumer">consumer</span> <span word="who">who</span> <span word="pays">pays</span></p><p> <span word="The">The</span> <span word="poor">poor</span> <span word="old">old</span> <span word="consumer">consumer</span>! <span word="Hed">Hed</span> <span word="have">have</span> <span word="to">to</span> <span word="pay">pay</span> <span word="a">a</span> <span word="great">great</span> <span word="deal">deal</span> <span word="more">more</span> <span word="if">if</span> <span word="advertising">advertising</span> <span word="didnt">didnt</span> <span word="create">create</span> <span word="mass">mass</span> <span word="markets">markets</span> <span word="for">for</span> <span word="products">products</span>. <span word="It">It</span> <span word="is">is</span> <span word="precisely">precisely</span> <span word="because">because</span> <span word="of">of</span> <span word="the">the</span> <span word="heavy">heavy</span> <span word="advertising">advertising</span> <span word="that">that</span> <span word="consumer">consumer</span> <span word="goods">goods</span> <span word="are">are</span> <span word="so">so</span> <span word="cheap">cheap</span>. <span word="But">But</span> <span word="we">we</span> <span word="get">get</span> <span word="the">the</span> <span word="wrong">wrong</span> <span word="idea">idea</span> <span word="if">if</span> <span word="we">we</span> <span word="think">think</span> <span word="the">the</span> <span word="only">only</span> <span word="purpose">purpose</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="is">is</span> <span word="to">to</span> <span word="sell">sell</span> <span word="goods">goods</span>. <span word="Another">Another</span> <span word="equally">equally</span> <span word="important">important</span> <span word="function">function</span> <span word="is">is</span> <span word="to">to</span> <span word="inform">inform</span>. <span word="A">A</span> <span word="great">great</span> <span word="deal">deal</span> <span word="of">of</span> <span word="the">the</span> <span word="knowledge">knowledge</span> <span word="we">we</span> <span word="have">have</span> <span word="about">about</span> <span word="household">household</span> <span word="goods">goods</span> <span word="derives">derives</span> <span word="largely">largely</span> <span word="from">from</span> <span word="the">the</span> <span word="advertisements">advertisements</span> <span word="we">we</span> <span word="read">read</span>. <span word="Advertisements">Advertisements</span> <span word="introduce">introduce</span> <span word="us">us</span> <span word="to">to</span> <span word="new">new</span> <span word="products">products</span> <span word="or">or</span> <span word="remind">remind</span> <span word="us">us</span> <span word="of">of</span> <span word="the">the</span> <span word="existence">existence</span> <span word="of">of</span> <span word="ones">ones</span> <span word="we">we</span> <span word="already">already</span> <span word="know">know</span> <span word="about">about</span>. <span word="Supposing">Supposing</span> <span word="you">you</span> <span word="wanted">wanted</span> <span word="to">to</span> <span word="buy">buy</span> <span word="a">a</span> <span word="washing">washing</span> <span word="machine">machine</span>, <span word="it">it</span> <span word="is">is</span> <span word="more">more</span> <span word="than">than</span> <span word="likely">likely</span> <span word="you">you</span> <span word="would">would</span> <span word="obtain">obtain</span> <span word="details">details</span> <span word="regarding">regarding</span> <span word="performance">performance</span>, <span word="price">price</span>, <span word="etc">etc</span>., <span word="from">from</span> <span word="an">an</span> <span word="advertisement">advertisement</span>.</p><p> <span word="Lots">Lots</span> <span word="of">of</span> <span word="people">people</span> <span word="pretend">pretend</span> <span word="that">that</span> <span word="they">they</span> <span word="never">never</span> <span word="read">read</span> <span word="advertisements">advertisements</span>, <span word="but">but</span> <span word="this">this</span> <span word="claim">claim</span> <span word="may">may</span> <span word="be">be</span> <span word="seriously">seriously</span> <span word="doubted">doubted</span>. <span word="It">It</span> <span word="is">is</span> <span word="hardly">hardly</span> <span word="possible">possible</span> <span word="not">not</span> <span word="to">to</span> <span word="read">read</span> <span word="advertisements">advertisements</span> <span word="these">these</span> <span word="days">days</span>. <span word="And">And</span> <span word="what">what</span> <span word="fun">fun</span> <span word="they">they</span> <span word="often">often</span> <span word="are">are</span>, <span word="too">too</span>! <span word="Just">Just</span> <span word="think">think</span> <span word="what">what</span> <span word="a">a</span> <span word="railway">railway</span> <span word="station">station</span> <span word="or">or</span> <span word="a">a</span> <span word="newspaper">newspaper</span> <span word="would">would</span> <span word="be">be</span> <span word="like">like</span> <span word="without">without</span> <span word="advertisements">advertisements</span>. <span word="Would">Would</span> <span word="you">you</span> <span word="enjoy">enjoy</span> <span word="gazing">gazing</span> <span word="at">at</span> <span word="a">a</span> <span word="blank">blank</span> <span word="wall">wall</span> <span word="or">or</span> <span word="reading">reading</span> <span word="railway">railway</span> <span word="byelaws">byelaws</span> <span word="while">while</span> <span word="waiting">waiting</span> <span word="for">for</span> <span word="a">a</span> <span word="train">train</span>? <span word="Would">Would</span> <span word="you">you</span> <span word="like">like</span> <span word="to">to</span> <span word="read">read</span> <span word="only">only</span> <span word="closely">closely</span> <span word="printed">printed</span> <span word="columns">columns</span> <span word="of">of</span> <span word="news">news</span> <span word="in">in</span> <span word="your">your</span> <span word="daily">daily</span> <span word="paper">paper</span>? <span word="A">A</span> <span word="cheerful">cheerful</span>, <span word="witty">witty</span> <span word="advertisement">advertisement</span> <span word="makes">makes</span> <span word="such">such</span> <span word="a">a</span> <span word="difference">difference</span> <span word="to">to</span> <span word="a">a</span> <span word="drab">drab</span> <span word="wall">wall</span> <span word="or">or</span> <span word="a">a</span> <span word="newspaper">newspaper</span> <span word="full">full</span> <span word="of">of</span> <span word="the">the</span> <span word="daily">daily</span> <span word="ration">ration</span> <span word="of">of</span> <span word="calamities">calamities</span>.</p>
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