2015年职称英语理工类B级练习题阅读理解(2)
<p> <span word="Characteristics">Characteristics</span> <span word="of">of</span> <span word="Publicity">Publicity</span></p><p> <span word="Credibility">Credibility</span> <span word="about">about</span> <span word="messages">messages</span> <span word="is">is</span> <span word="high">high</span>, <span word="because">because</span> <span word="they">they</span> <span word="are">are</span> <span word="reported">reported</span> <span word="in">in</span> <span word="independent">independent</span> <span word="media">media</span>. <span word="A">A</span> <span word="newspaper">newspaper</span> <span word="review">review</span> <span word="of">of</span> <span word="a">a</span> <span word="movie">movie</span> <span word="has">has</span> <span word="more">more</span> <span word="believability">believability</span> <span word="than">than</span> <span word="an">an</span> <span word="ad">ad</span> <span word="in">in</span> <span word="the">the</span> <span word="same">same</span> <span word="paper">paper</span>, <span word="because">because</span> <span word="the">the</span> <span word="reader">reader</span> <span word="associates">associates</span> <span word="independence">independence</span> <span word="with">with</span> <span word="objectivity">objectivity</span>. <span word="Similarly">Similarly</span>, <span word="people">people</span> <span word="are">are</span> <span word="more">more</span> <span word="likely">likely</span> <span word="to">to</span> <span word="pay">pay</span> <span word="attention">attention</span> <span word="to">to</span> <span word="news">news</span> <span word="reports">reports</span> <span word="than">than</span> <span word="to">to</span> <span word="ads">ads</span>. <span word="For">For</span> <span word="example">example</span>, <span word="Womens">Womens</span> <span word="Wear">Wear</span> <span word="Daily">Daily</span> <span word="has">has</span> <span word="both">both</span> <span word="fashion">fashion</span> <span word="reports">reports</span> <span word="and">and</span> <span word="advertisements">advertisements</span>. <span word="Readers">Readers</span> <span word="spend">spend</span> <span word="time">time</span> <span word="reading">reading</span> <span word="the">the</span> <span word="stories">stories</span>, <span word="but">but</span> <span word="they">they</span> <span word="flip">flip</span> <span word="through">through</span> <span word="the">the</span> <span word="ads">ads</span>. <span word="Furthermore">Furthermore</span>, <span word="there">there</span> <span word="may">may</span> <span word="be">be</span> 10 <span word="commercials">commercials</span> <span word="during">during</span> <span word="a">a</span> <span word="half">half</span>-<span word="hour">hour</span> <span word="television">television</span> <span word="program">program</span> <span word="or">or</span> <span word="hundreds">hundreds</span> <span word="of">of</span> <span word="ads">ads</span> <span word="in">in</span> <span word="a">a</span> <span word="magazine">magazine</span>. <span word="Feature">Feature</span> <span word="stories">stories</span> <span word="are">are</span> <span word="much">much</span> <span word="fewer">fewer</span> <span word="in">in</span> <span word="number">number</span> <span word="and">and</span> <span word="stand">stand</span> <span word="out">out</span> <span word="clearly">clearly</span>.</p><p> <span word="For">For</span> <span word="example">example</span>, <span word="in">in</span> 1982, <span word="Procter">Procter</span><span word="Gamble">Gamble</span> <span word="faced">faced</span> <span word="a">a</span> <span word="substantial">substantial</span> <span word="publicity">publicity</span> <span word="problem">problem</span> <span word="over">over</span> <span word="the">the</span> <span word="meaning">meaning</span> <span word="of">of</span> <span word="its">its</span> 123-<span word="year">year</span>-<span word="old">old</span> <span word="company">company</span> <span word="logo">logo</span>. <span word="A">A</span> <span word="few">few</span> <span word="ministers">ministers</span> <span word="and">and</span> <span word="other">other</span> <span word="private">private</span> <span word="citizens">citizens</span> <span word="believed">believed</span> <span word="resulted">resulted</span> <span word="in">in</span> <span word="the">the</span> <span word="firm">firm</span> <span word="receiving">receiving</span> 15,000 <span word="phone">phone</span> <span word="calls">calls</span> <span word="about">about</span> <span word="the">the</span> <span word="rumor">rumor</span> <span word="in">in</span> <span word="June">June</span> <span word="alone">alone</span>. <span word="To">To</span> <span word="combat">combat</span> <span word="this">this</span> <span word="negative">negative</span> <span word="publicity">publicity</span>, <span word="the">the</span> <span word="firm">firm</span> <span word="issued">issued</span> <span word="news">news</span> <span word="releases">releases</span> <span word="featuring">featuring</span> <span word="prominent">prominent</span> <span word="clergy">clergy</span> <span word="that">that</span> <span word="refuted">refuted</span> <span word="the">the</span> <span word="rumors">rumors</span>, <span word="threatened">threatened</span> <span word="to">to</span> <span word="sue">sue</span> <span word="those">those</span> <span word="people">people</span> <span word="spreading">spreading</span> <span word="the">the</span> <span word="stories">stories</span>, <span word="and">and</span> <span word="had">had</span> <span word="a">a</span> <span word="spokesperson">spokesperson</span> <span word="appear">appear</span> <span word="on">on</span> <span word="Good">Good</span> <span word="Morning">Morning</span> <span word="America">America</span>. <span word="The">The</span> <span word="media">media</span> <span word="cooperated">cooperated</span> <span word="with">with</span> <span word="the">the</span> <span word="company">company</span> <span word="and">and</span> <span word="the">the</span> <span word="false">false</span> <span word="rumors">rumors</span> <span word="were">were</span> <span word="temporarily">temporarily</span> <span word="put">put</span> <span word="to">to</span> <span word="rest">rest</span>. <span word="However">However</span>, <span word="in">in</span> 1985, <span word="negative">negative</span> <span word="publicity">publicity</span> <span word="became">became</span> <span word="so">so</span> <span word="disruptive">disruptive</span> <span word="that">that</span> <span word="Procter">Procter</span><span word="Gamble">Gamble</span> <span word="decided">decided</span> <span word="to">to</span> <span word="remove">remove</span> <span word="the">the</span> <span word="logo">logo</span> <span word="from">from</span> <span word="its">its</span>-<span word="products">products</span>.</p><p> 练习：</p><p> <span word="A">A</span>) <span word="Having">Having</span> <span word="no">no</span> <span word="time">time</span> <span word="costs">costs</span>.</p>
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