2015职称英语理工类阅读理解必备基础练习题(5)
<p> <span word="Characteristics">Characteristics</span> <span word="of">of</span> <span word="Publicity">Publicity</span></p><p> <span word="Publicity">Publicity</span> <span word="offers">offers</span> <span word="several">several</span> <span word="benefits">benefits</span>. <span word="There">There</span> <span word="are">are</span> <span word="not">not</span> <span word="costs">costs</span> <span word="for">for</span> <span word="message">message</span> <span word="time">time</span> <span word="or">or</span> <span word="space">space</span>. <span word="An">An</span> <span word="ad">ad</span> <span word="in">in</span> <span word="prime">prime</span>-<span word="time">time</span> <span word="television">television</span> <span word="may">may</span> <span word="cost">cost</span> $250,000 <span word="to">to</span> $5000,000 <span word="or">or</span> <span word="more">more</span> <span word="per">per</span> <span word="minute">minute</span>, <span word="whereas">whereas</span> <span word="a">a</span> <span word="five">five</span>-<span word="minute">minute</span> <span word="report">report</span> <span word="on">on</span> <span word="a">a</span> <span word="network">network</span> <span word="newscast">newscast</span> <span word="would">would</span> <span word="not">not</span> <span word="cost">cost</span> <span word="anything">anything</span>. <span word="However">However</span>, <span word="there">there</span> <span word="are">are</span> <span word="costs">costs</span> <span word="for">for</span> <span word="news">news</span> <span word="releases">releases</span>, <span word="a">a</span> <span word="publicity">publicity</span> <span word="department">department</span>, <span word="and">and</span> <span word="other">other</span> <span word="items">items</span>. <span word="As">As</span> <span word="with">with</span> <span word="advertising">advertising</span>, <span word="publicity">publicity</span> <span word="reaches">reaches</span> <span word="a">a</span> <span word="mass">mass</span> <span word="audience">audience</span>. <span word="Within">Within</span> <span word="a">a</span> <span word="short">short</span> <span word="time">time</span>, <span word="new">new</span> <span word="products">products</span> <span word="or">or</span> <span word="company">company</span> <span word="policies">policies</span> <span word="are">are</span> <span word="widely">widely</span> <span word="known">known</span>.</p><p> <span word="Publicity">Publicity</span> <span word="also">also</span> <span word="has">has</span> <span word="some">some</span> <span word="significant">significant</span> <span word="limitations">limitations</span>. <span word="A">A</span> <span word="firm">firm</span> <span word="has">has</span> <span word="little">little</span> <span word="control">control</span> <span word="over">over</span> <span word="messages">messages</span>, <span word="their">their</span> <span word="timing">timing</span>, <span word="their">their</span> <span word="placement">placement</span>, <span word="or">or</span> <span word="their">their</span> <span word="coverage">coverage</span> <span word="by">by</span> <span word="a">a</span> <span word="given">given</span> <span word="medium">medium</span>. <span word="It">It</span> <span word="may">may</span> <span word="issue">issue</span> <span word="detailed">detailed</span> <span word="news">news</span> <span word="releases">releases</span> <span word="and">and</span> <span word="find">find</span> <span word="only">only</span> <span word="portions">portions</span> <span word="cited">cited</span> <span word="by">by</span> <span word="the">the</span> <span word="media">media</span>, <span word="and">and</span> <span word="media">media</span> <span word="have">have</span> <span word="the">the</span> <span word="ability">ability</span> <span word="to">to</span> <span word="be">be</span> <span word="much">much</span> <span word="more">more</span> <span word="critical">critical</span> <span word="than">than</span> <span word="a">a</span> <span word="company">company</span> <span word="would">would</span> <span word="like">like</span>.</p><p> <span word="A">A</span> <span word="firm">firm</span> <span word="may">may</span> <span word="want">want</span> <span word="publicity">publicity</span> <span word="during">during</span> <span word="certain">certain</span> <span word="periods">periods</span>, <span word="such">such</span> <span word="as">as</span> <span word="when">when</span> <span word="a">a</span> <span word="new">new</span> <span word="product">product</span> <span word="is">is</span> <span word="introduced">introduced</span> <span word="or">or</span> <span word="new">new</span> <span word="store">store</span> <span word="opened">opened</span>, <span word="but">but</span> <span word="the">the</span> <span word="media">media</span> <span word="may">may</span> <span word="not">not</span> <span word="cover">cover</span> <span word="the">the</span> <span word="introduction">introduction</span> <span word="or">or</span> <span word="opening">opening</span> <span word="until">until</span> <span word="after">after</span> <span word="the">the</span> <span word="time">time</span> <span word="it">it</span> <span word="would">would</span> <span word="aid">aid</span> <span word="the">the</span> <span word="firm">firm</span>. <span word="Similarly">Similarly</span>, <span word="media">media</span> <span word="determine">determine</span> <span word="the">the</span> <span word="placement">placement</span> <span word="of">of</span> <span word="a">a</span> <span word="story">story</span>; <span word="it">it</span> <span word="may">may</span> <span word="follow">follow</span> <span word="a">a</span> <span word="report">report</span> <span word="on">on</span> <span word="crime">crime</span> <span word="or">or</span> <span word="sports">sports</span>. <span word="Finally">Finally</span>, <span word="the">the</span> <span word="media">media</span> <span word="ascertain">ascertain</span> <span word="whether">whether</span> <span word="to">to</span> <span word="cover">cover</span> <span word="a">a</span> <span word="story">story</span> <span word="at">at</span> <span word="all">all</span> <span word="and">and</span> <span word="the">the</span> <span word="amount">amount</span> <span word="of">of</span> <span word="coverage">coverage</span> <span word="to">to</span> <span word="be">be</span> <span word="devoted">devoted</span> <span word="to">to</span> <span word="it">it</span>. <span word="A">A</span> <span word="company">company</span>-<span word="sponsored">sponsored</span> <span word="fobs">fobs</span> <span word="program">program</span> <span word="might">might</span> <span word="go">go</span> <span word="unreported">unreported</span> <span word="or">or</span> <span word="receive">receive</span> <span word="three">three</span>-<span word="sentence">sentence</span> <span word="coverage">coverage</span> <span word="in">in</span> <span word="a">a</span> <span word="local">local</span> <span word="newspaper">newspaper</span>.</p><p> <span word="The">The</span> <span word="author">author</span> <span word="mentions">mentions</span> <span word="all">all</span> <span word="of">of</span> <span word="the">the</span> <span word="following">following</span> <span word="advantages">advantages</span> <span word="of">of</span> <span word="publicity">publicity</span> <span word="except">except</span></p>
页:
[1]