2015职称英语综合类阅读理解之阅读精选Sales Promotion
<p> <span word="Sales">Sales</span> <span word="Promotion">Promotion</span> 产品促销</p><p> 1. <span word="Sales">Sales</span> <span word="promotion">promotion</span> <span word="consists">consists</span> <span word="of">of</span> <span word="those">those</span> <span word="promotional">promotional</span> <span word="activities">activities</span> <span word="other">other</span> <span word="than">than</span> <span word="advertising">advertising</span>,<span word="personal">personal</span> <span word="selling">selling</span>,<span word="and">and</span> <span word="publicity">publicity</span>. <span word="As">As</span> <span word="such">such</span>,<span word="any">any</span> <span word="promotional">promotional</span> <span word="activities">activities</span> <span word="that">that</span> <span word="do">do</span> <span word="not">not</span> <span word="fall">fall</span> <span word="under">under</span> <span word="the">the</span> <span word="other">other</span> <span word="three">three</span> <span word="activities">activities</span> <span word="of">of</span> <span word="the">the</span> <span word="promotion">promotion</span> <span word="mix">mix</span> <span word="are">are</span> <span word="considered">considered</span> <span word="sales">sales</span> <span word="promotion">promotion</span>. <span word="The">The</span> <span word="trade">trade</span> <span word="often">often</span> <span word="uses">uses</span> <span word="the">the</span> <span word="term">term</span> <span word="indiscriminately">indiscriminately</span>. <span word="Businesspersons">Businesspersons</span> <span word="may">may</span> <span word="use">use</span> <span word="the">the</span> <span word="term">term</span> <span word="promotionwhen">promotionwhen</span> <span word="they">they</span> <span word="actually">actually</span> <span word="mean">mean</span> <span word="sales">sales</span> <span word="promotion">promotion</span>.<span word="For">For</span> <span word="purpose">purpose</span> <span word="here">here</span>,<span word="promotion">promotion</span> <span word="is">is</span> <span word="a">a</span> <span word="broad">broad</span> <span word="term">term</span> <span word="that">that</span> <span word="encompasses">encompasses</span> <span word="sales">sales</span> <span word="promotion">promotion</span> <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="the">the</span> <span word="other">other</span> <span word="three">three</span> <span word="promotional">promotional</span> <span word="activities">activities</span>.</p><p> 1、产品促销指的是不同于广告、个人销售和宣传的推销活动。因此，不属于以上三种推销活动的推销活动都被认为是促销。实际生活中经常不加区分地使用这一概念。商务人员在说推销时，实际上指的是促销。本文中，推销是一个广义的概念，它包括促销以及其他三种推销活动。</p><p> 2. <span word="The">The</span> <span word="techniques">techniques</span> <span word="of">of</span> <span word="sales">sales</span> <span word="promotion">promotion</span> <span word="are">are</span> <span word="varied">varied</span> <span word="and">and</span> <span word="numerous">numerous</span>. <span word="The">The</span> <span word="common">common</span> <span word="ones">ones</span> <span word="used">used</span> <span word="are">are</span> <span word="coupons">coupons</span>,<span word="sweepstakes">sweepstakes</span>,<span word="games">games</span>,<span word="contests">contests</span>,<span word="price">price</span>-<span word="offs">offs</span>,<span word="demonstrations">demonstrations</span>,<span word="premiums">premiums</span>,<span word="samples">samples</span>,<span word="and">and</span> <span word="money">money</span> <span word="refund">refund</span> <span word="offers">offers</span>. <span word="A">A</span> <span word="combination">combination</span> <span word="of">of</span> <span word="these">these</span> <span word="can">can</span> <span word="be">be</span> <span word="used">used</span> <span word="and">and</span> <span word="sometimes">sometimes</span> <span word="is">is</span> <span word="used">used</span> <span word="in">in</span> <span word="the">the</span> <span word="same">same</span> <span word="campaign">campaign</span>.</p><p> 2、推销的手段多种多样，数不胜数。普遍运用的手段有附在商品上的赠券、各种抽奖活动、游戏、竞赛、降价销售、产品示范、各种奖励、样品试验以及钱款返还承诺等等。在同-推销活动中，多种手段可以结合使用，有时也确实结合使用。</p>
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