职称英语综合类阅读理解复习题(1)
<p> <span word="Characteristics">Characteristics</span> <span word="of">of</span> <span word="Publicity">Publicity</span> <span word="Publicity">Publicity</span> <span word="offers">offers</span> <span word="several">several</span> <span word="benefits">benefits</span>. <span word="There">There</span> <span word="are">are</span> <span word="not">not</span> <span word="costs">costs</span> <span word="for">for</span> <span word="message">message</span> <span word="time">time</span> <span word="or">or</span> <span word="space">space</span>. <span word="An">An</span> <span word="ad">ad</span> <span word="in">in</span> <span word="prime">prime</span>-<span word="time">time</span> <span word="television">television</span> <span word="may">may</span> <span word="cost">cost</span> $250,000 <span word="to">to</span> $5000,000 <span word="or">or</span> <span word="more">more</span> <span word="per">per</span> <span word="minute">minute</span>, <span word="whereas">whereas</span> <span word="a">a</span> <span word="five">five</span>-<span word="minute">minute</span> <span word="report">report</span> <span word="on">on</span> <span word="a">a</span> <span word="network">network</span> <span word="newscast">newscast</span> <span word="would">would</span> <span word="not">not</span> <span word="cost">cost</span> <span word="anything">anything</span>. <span word="However">However</span>, <span word="there">there</span> <span word="are">are</span> <span word="costs">costs</span> <span word="for">for</span> <span word="news">news</span> <span word="releases">releases</span>, <span word="a">a</span> <span word="publicity">publicity</span> <span word="department">department</span>, <span word="and">and</span> <span word="other">other</span> <span word="items">items</span>. <span word="As">As</span> <span word="with">with</span> <span word="advertising">advertising</span>, <span word="publicity">publicity</span> <span word="reaches">reaches</span> <span word="a">a</span> <span word="mass">mass</span> <span word="audience">audience</span>. <span word="Within">Within</span> <span word="a">a</span> <span word="short">short</span> <span word="time">time</span>, <span word="new">new</span> <span word="products">products</span> <span word="or">or</span> <span word="company">company</span> <span word="policies">policies</span> <span word="are">are</span> <span word="widely">widely</span> <span word="known">known</span>. <span word="Credibility">Credibility</span> <span word="about">about</span> <span word="messages">messages</span> <span word="is">is</span> <span word="high">high</span>, <span word="because">because</span> <span word="they">they</span> <span word="are">are</span> <span word="reported">reported</span> <span word="in">in</span> <span word="independent">independent</span> <span word="media">media</span>. <span word="A">A</span> <span word="newspaper">newspaper</span> <span word="review">review</span> <span word="of">of</span> <span word="a">a</span> <span word="movie">movie</span> <span word="has">has</span> <span word="more">more</span> <span word="believability">believability</span> <span word="than">than</span> <span word="an">an</span> <span word="ad">ad</span> <span word="in">in</span> <span word="the">the</span> <span word="same">same</span> <span word="paper">paper</span>, <span word="because">because</span> <span word="the">the</span> <span word="reader">reader</span> <span word="associates">associates</span> <span word="independence">independence</span> <span word="with">with</span> <span word="objectivity">objectivity</span>. <span word="Similarly">Similarly</span>, <span word="people">people</span> <span word="are">are</span> <span word="more">more</span> <span word="likely">likely</span> <span word="to">to</span> <span word="pay">pay</span> <span word="attention">attention</span> <span word="to">to</span> <span word="news">news</span> <span word="reports">reports</span> <span word="than">than</span> <span word="to">to</span> <span word="ads">ads</span>. <span word="For">For</span> <span word="example">example</span>, <span word="Womens">Womens</span> <span word="Wear">Wear</span> <span word="Daily">Daily</span> <span word="has">has</span> <span word="both">both</span> <span word="fashion">fashion</span> <span word="reports">reports</span> <span word="and">and</span> <span word="advertisements">advertisements</span>. <span word="Readers">Readers</span> <span word="spend">spend</span> <span word="time">time</span> <span word="reading">reading</span> <span word="the">the</span> <span word="stories">stories</span>, <span word="but">but</span> <span word="they">they</span> <span word="flip">flip</span> <span word="through">through</span> <span word="the">the</span> <span word="ads">ads</span>. <span word="Furthermore">Furthermore</span>, <span word="there">there</span> <span word="may">may</span> <span word="be">be</span> 10 <span word="commercials">commercials</span> <span word="during">during</span> <span word="a">a</span> <span word="half">half</span>-<span word="hour">hour</span> <span word="television">television</span> <span word="program">program</span> <span word="or">or</span> <span word="hundreds">hundreds</span> <span word="of">of</span> <span word="ads">ads</span> <span word="in">in</span> <span word="a">a</span> <span word="magazine">magazine</span>. <span word="Feature">Feature</span> <span word="stories">stories</span> <span word="are">are</span> <span word="much">much</span> <span word="fewer">fewer</span> <span word="in">in</span> <span word="number">number</span> <span word="and">and</span> <span word="stand">stand</span> <span word="out">out</span> <span word="clearly">clearly</span>. <span word="Publicity">Publicity</span> <span word="also">also</span> <span word="has">has</span> <span word="some">some</span> <span word="significant">significant</span> <span word="limitations">limitations</span>. <span word="A">A</span> <span word="firm">firm</span> <span word="has">has</span> <span word="little">little</span> <span word="control">control</span> <span word="over">over</span> <span word="messages">messages</span>, <span word="their">their</span> <span word="timing">timing</span>, <span word="their">their</span> <span word="placement">placement</span>, <span word="or">or</span> <span word="their">their</span> <span word="coverage">coverage</span> <span word="by">by</span> <span word="a">a</span> <span word="given">given</span> <span word="medium">medium</span>. <span word="It">It</span> <span word="may">may</span> <span word="issue">issue</span> <span word="detailed">detailed</span> <span word="news">news</span> <span word="releases">releases</span> <span word="and">and</span> <span word="find">find</span> <span word="only">only</span> <span word="portions">portions</span> <span word="cited">cited</span> <span word="by">by</span> <span word="the">the</span> <span word="media">media</span>, <span word="and">and</span> <span word="media">media</span> <span word="have">have</span> <span word="the">the</span> <span word="ability">ability</span> <span word="to">to</span> <span word="be">be</span> <span word="much">much</span> <span word="more">more</span> <span word="critical">critical</span> <span word="than">than</span> <span word="a">a</span> <span word="company">company</span> <span word="would">would</span> <span word="like">like</span>. <span word="For">For</span> <span word="example">example</span>, <span word="in">in</span> 1982, <span word="Procter">Procter</span><span word="Gamble">Gamble</span> <span word="faced">faced</span> <span word="a">a</span> <span word="substantial">substantial</span> <span word="publicity">publicity</span> <span word="problem">problem</span> <span word="over">over</span> <span word="the">the</span> <span word="meaning">meaning</span> <span word="of">of</span> <span word="its">its</span> 123-<span word="year">year</span>-<span word="old">old</span> <span word="company">company</span> <span word="logo">logo</span>. <span word="A">A</span> <span word="few">few</span> <span word="ministers">ministers</span> <span word="and">and</span> <span word="other">other</span> <span word="private">private</span> <span word="citizens">citizens</span> <span word="believed">believed</span> <span word="resulted">resulted</span> <span word="in">in</span> <span word="the">the</span> <span word="firm">firm</span> <span word="receiving">receiving</span> 15,000 <span word="phone">phone</span> <span word="calls">calls</span> <span word="about">about</span> <span word="the">the</span> <span word="rumor">rumor</span> <span word="in">in</span> <span word="June">June</span> <span word="alone">alone</span>. <span word="To">To</span> <span word="combat">combat</span> <span word="this">this</span> <span word="negative">negative</span> <span word="publicity">publicity</span>, <span word="the">the</span> <span word="firm">firm</span> <span word="issued">issued</span> <span word="news">news</span> <span word="releases">releases</span> <span word="featuring">featuring</span> <span word="prominent">prominent</span> <span word="clergy">clergy</span> <span word="that">that</span> <span word="refuted">refuted</span> <span word="the">the</span> <span word="rumors">rumors</span>, <span word="threatened">threatened</span> <span word="to">to</span> <span word="sue">sue</span> <span word="those">those</span> <span word="people">people</span> <span word="spreading">spreading</span> <span word="the">the</span> <span word="stories">stories</span>, <span word="and">and</span> <span word="had">had</span> <span word="a">a</span> <span word="spokesperson">spokesperson</span> <span word="appear">appear</span> <span word="on">on</span> <span word="Good">Good</span> <span word="Morning">Morning</span> <span word="America">America</span>. <span word="The">The</span> <span word="media">media</span> <span word="cooperated">cooperated</span> <span word="with">with</span> <span word="the">the</span> <span word="company">company</span> <span word="and">and</span> <span word="the">the</span> <span word="false">false</span> <span word="rumors">rumors</span> <span word="were">were</span> <span word="temporarily">temporarily</span> <span word="put">put</span> <span word="to">to</span> <span word="rest">rest</span>. <span word="However">However</span>, <span word="in">in</span> 1985, <span word="negative">negative</span> <span word="publicity">publicity</span> <span word="became">became</span> <span word="so">so</span> <span word="disruptive">disruptive</span> <span word="that">that</span> <span word="Procter">Procter</span><span word="Gamble">Gamble</span> <span word="decided">decided</span> <span word="to">to</span> <span word="remove">remove</span> <span word="the">the</span> <span word="logo">logo</span> <span word="from">from</span> <span word="its">its</span>-<span word="products">products</span>. <span word="A">A</span> <span word="firm">firm</span> <span word="may">may</span> <span word="want">want</span> <span word="publicity">publicity</span> <span word="during">during</span> <span word="certain">certain</span> <span word="periods">periods</span>, <span word="such">such</span> <span word="as">as</span> <span word="when">when</span> <span word="a">a</span> <span word="new">new</span> <span word="product">product</span> <span word="is">is</span> <span word="introduced">introduced</span> <span word="or">or</span> <span word="new">new</span> <span word="store">store</span> <span word="opened">opened</span>, <span word="but">but</span> <span word="the">the</span> <span word="media">media</span> <span word="may">may</span> <span word="not">not</span> <span word="cover">cover</span> <span word="the">the</span> <span word="introduction">introduction</span> <span word="or">or</span> <span word="opening">opening</span> <span word="until">until</span> <span word="after">after</span> <span word="the">the</span> <span word="time">time</span> <span word="it">it</span> <span word="would">would</span> <span word="aid">aid</span> <span word="the">the</span> <span word="firm">firm</span>. <span word="Similarly">Similarly</span>, <span word="media">media</span> <span word="determine">determine</span> <span word="the">the</span> <span word="placement">placement</span> <span word="of">of</span> <span word="a">a</span> <span word="story">story</span>; <span word="it">it</span> <span word="may">may</span> <span word="follow">follow</span> <span word="a">a</span> <span word="report">report</span> <span word="on">on</span> <span word="crime">crime</span> <span word="or">or</span> <span word="sports">sports</span>. <span word="Finally">Finally</span>, <span word="the">the</span> <span word="media">media</span> <span word="ascertain">ascertain</span> <span word="whether">whether</span> <span word="to">to</span> <span word="cover">cover</span> <span word="a">a</span> <span word="story">story</span> <span word="at">at</span> <span word="all">all</span> <span word="and">and</span> <span word="the">the</span> <span word="amount">amount</span> <span word="of">of</span> <span word="coverage">coverage</span> <span word="to">to</span> <span word="be">be</span> <span word="devoted">devoted</span> <span word="to">to</span> <span word="it">it</span>. <span word="A">A</span> <span word="company">company</span>-<span word="sponsored">sponsored</span> <span word="fobs">fobs</span> <span word="program">program</span> <span word="might">might</span> <span word="go">go</span> <span word="unreported">unreported</span> <span word="or">or</span> <span word="receive">receive</span> <span word="three">three</span>-<span word="sentence">sentence</span> <span word="coverage">coverage</span> <span word="in">in</span> <span word="a">a</span> <span word="local">local</span> <span word="newspaper">newspaper</span>. 练习： 1. <span word="The">The</span> <span word="author">author</span> <span word="mentions">mentions</span> <span word="all">all</span> <span word="of">of</span> <span word="the">the</span> <span word="following">following</span> <span word="advantages">advantages</span> <span word="of">of</span> <span word="publicity">publicity</span> <span word="except">except</span> <span word="A">A</span>) <span word="Having">Having</span> <span word="no">no</span> <span word="time">time</span> <span word="costs">costs</span>. <span word="B">B</span>) <span word="Having">Having</span> <span word="attentiveness">attentiveness</span>. <span word="C">C</span>) <span word="Having">Having</span> <span word="high">high</span> <span word="credibility">credibility</span>. <span word="D">D</span>) <span word="Having">Having</span> <span word="high">high</span> <span word="profitability">profitability</span>. 2. <span word="the">the</span> <span word="second">second</span> <span word="paragraph">paragraph</span> <span word="indicates">indicates</span> <span word="that">that</span> <span word="people">people</span> <span word="are">are</span> <span word="more">more</span> <span word="likely">likely</span> <span word="to">to</span> <span word="believe">believe</span> <span word="stories">stories</span> <span word="A">A</span>) <span word="in">in</span> <span word="a">a</span> <span word="newspaper">newspaper</span> <span word="than">than</span> <span word="in">in</span> <span word="a">a</span> <span word="womens">womens</span> <span word="daily">daily</span>. <span word="B">B</span>) <span word="In">In</span> <span word="a">a</span> <span word="newspaper">newspaper</span> <span word="than">than</span> <span word="in">in</span> <span word="a">a</span> <span word="magazine">magazine</span>. <span word="C">C</span>) <span word="In">In</span> <span word="an">an</span> <span word="independent">independent</span> <span word="newspaper">newspaper</span> <span word="than">than</span> <span word="in">in</span> <span word="a">a</span> <span word="dependent">dependent</span> <span word="newspaper">newspaper</span>. <span word="D">D</span>) <span word="In">In</span> <span word="a">a</span> <span word="magazine">magazine</span> <span word="than">than</span> <span word="in">in</span> <span word="a">a</span> <span word="local">local</span> <span word="newspaper">newspaper</span>. 3. <span word="According">According</span> <span word="to">to</span> <span word="the">the</span> <span word="passage">passage</span>, <span word="which">which</span> <span word="of">of</span> <span word="the">the</span> <span word="following">following</span> <span word="statements">statements</span> <span word="is">is</span> <span word="true">true</span>? <span word="A">A</span>) <span word="A">A</span> <span word="firm">firm</span> <span word="can">can</span> <span word="control">control</span> <span word="and">and</span> <span word="time">time</span> <span word="publicity">publicity</span> <span word="accurately">accurately</span>. <span word="B">B</span>) <span word="A">A</span> <span word="firm">firm</span> <span word="can">can</span> <span word="neither">neither</span> <span word="control">control</span> <span word="nor">nor</span> <span word="time">time</span> <span word="publicity">publicity</span> <span word="accurately">accurately</span>. <span word="C">C</span>) <span word="A">A</span> <span word="firm">firm</span> <span word="can">can</span> <span word="either">either</span> <span word="control">control</span> <span word="or">or</span> <span word="time">time</span> <span word="publicity">publicity</span> <span word="accurately">accurately</span>. <span word="D">D</span>) <span word="In">In</span> <span word="most">most</span> <span word="cases">cases</span> <span word="a">a</span> <span word="firm">firm</span> <span word="can">can</span> <span word="control">control</span> <span word="and">and</span> <span word="time">time</span> <span word="publicity">publicity</span> <span word="accurately">accurately</span>. 4. <span word="The">The</span> <span word="example">example</span> <span word="in">in</span> <span word="Paragraph">Paragraph</span> 4 <span word="is">is</span> <span word="intended">intended</span> <span word="to">to</span> <span word="demonstrate">demonstrate</span> <span word="A">A</span>) <span word="the">the</span> <span word="power">power</span> <span word="of">of</span> <span word="publicity">publicity</span>. <span word="B">B</span>) <span word="the">the</span> <span word="victim">victim</span> <span word="of">of</span> <span word="publicity">publicity</span>. <span word="C">C</span>) <span word="the">the</span> <span word="terrible">terrible</span> <span word="effect">effect</span> <span word="of">of</span> <span word="rumors">rumors</span>. <span word="D">D</span>) <span word="the">the</span> <span word="vulnerability">vulnerability</span> <span word="of">of</span> <span word="people">people</span> <span word="to">to</span> <span word="publicity">publicity</span>. 5. <span word="The">The</span> <span word="passage">passage</span> <span word="implies">implies</span> <span word="that">that</span> <span word="A">A</span>) <span word="the">the</span> <span word="placement">placement</span> <span word="of">of</span> <span word="a">a</span> <span word="story">story</span> <span word="is">is</span> <span word="not">not</span> <span word="quite">quite</span> <span word="important">important</span>. <span word="B">B</span>) <span word="the">the</span> <span word="report">report</span> <span word="of">of</span> <span word="a">a</span> <span word="crime">crime</span> <span word="may">may</span> <span word="not">not</span> <span word="be">be</span> <span word="true">true</span>. <span word="C">C</span>) <span word="local">local</span> <span word="newspapers">newspapers</span> <span word="are">are</span> <span word="not">not</span> <span word="interested">interested</span> <span word="in">in</span> <span word="company">company</span>-<span word="sponsored">sponsored</span> <span word="programs">programs</span>. <span word="D">D</span>) <span word="publicity">publicity</span> <span word="is">is</span> <span word="not">not</span> <span word="always">always</span> <span word="necessary">necessary</span>. <span word="Keys">Keys</span>: <span word="DCBAD">DCBAD</span></p>
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