2014年职称英语综合类阅读理解练习(19)
<p> <span word="Characteristics">Characteristics</span> <span word="of">of</span> <span word="Publicity">Publicity</span></p><p> <span word="Publicity">Publicity</span> <span word="offers">offers</span> <span word="several">several</span> <span word="benefits">benefits</span>. <span word="There">There</span> <span word="are">are</span> <span word="not">not</span> <span word="costs">costs</span> <span word="for">for</span> <span word="message">message</span> <span word="time">time</span> <span word="or">or</span> <span word="space">space</span>. <span word="An">An</span> <span word="ad">ad</span> <span word="in">in</span> <span word="prime">prime</span>-<span word="time">time</span> <span word="television">television</span> <span word="may">may</span> <span word="cost">cost</span> $250,000 <span word="to">to</span> $5000,000 <span word="or">or</span> <span word="more">more</span> <span word="per">per</span> <span word="minute">minute</span>, <span word="whereas">whereas</span> <span word="a">a</span> <span word="five">five</span>-<span word="minute">minute</span> <span word="report">report</span> <span word="on">on</span> <span word="a">a</span> <span word="network">network</span> <span word="newscast">newscast</span> <span word="would">would</span> <span word="not">not</span> <span word="cost">cost</span> <span word="anything">anything</span>. <span word="However">However</span>, <span word="there">there</span> <span word="are">are</span> <span word="costs">costs</span> <span word="for">for</span> <span word="news">news</span> <span word="releases">releases</span>, <span word="a">a</span> <span word="publicity">publicity</span> <span word="department">department</span>, <span word="and">and</span> <span word="other">other</span> <span word="items">items</span>. <span word="As">As</span> <span word="with">with</span> <span word="advertising">advertising</span>, <span word="publicity">publicity</span> <span word="reaches">reaches</span> <span word="a">a</span> <span word="mass">mass</span> <span word="audience">audience</span>. <span word="Within">Within</span> <span word="a">a</span> <span word="short">short</span> <span word="time">time</span>, <span word="new">new</span> <span word="products">products</span> <span word="or">or</span> <span word="company">company</span> <span word="policies">policies</span> <span word="are">are</span> <span word="widely">widely</span> <span word="known">known</span>.</p><p> <span word="Credibility">Credibility</span> <span word="about">about</span> <span word="messages">messages</span> <span word="is">is</span> <span word="high">high</span>, <span word="because">because</span> <span word="they">they</span> <span word="are">are</span> <span word="reported">reported</span> <span word="in">in</span> <span word="independent">independent</span> <span word="media">media</span>. <span word="A">A</span> <span word="newspaper">newspaper</span> <span word="review">review</span> <span word="of">of</span> <span word="a">a</span> <span word="movie">movie</span> <span word="has">has</span> <span word="more">more</span> <span word="believability">believability</span> <span word="than">than</span> <span word="an">an</span> <span word="ad">ad</span> <span word="in">in</span> <span word="the">the</span> <span word="same">same</span> <span word="paper">paper</span>, <span word="because">because</span> <span word="the">the</span> <span word="reader">reader</span> <span word="associates">associates</span> <span word="independence">independence</span> <span word="with">with</span> <span word="objectivity">objectivity</span>. <span word="Similarly">Similarly</span>, <span word="people">people</span> <span word="are">are</span> <span word="more">more</span> <span word="likely">likely</span> <span word="to">to</span> <span word="pay">pay</span> <span word="attention">attention</span> <span word="to">to</span> <span word="news">news</span> <span word="reports">reports</span> <span word="than">than</span> <span word="to">to</span> <span word="ads">ads</span>. <span word="For">For</span> <span word="example">example</span>, <span word="Womens">Womens</span> <span word="Wear">Wear</span> <span word="Daily">Daily</span> <span word="has">has</span> <span word="both">both</span> <span word="fashion">fashion</span> <span word="reports">reports</span> <span word="and">and</span> <span word="advertisements">advertisements</span>. <span word="Readers">Readers</span> <span word="spend">spend</span> <span word="time">time</span> <span word="reading">reading</span> <span word="the">the</span> <span word="stories">stories</span>, <span word="but">but</span> <span word="they">they</span> <span word="flip">flip</span> <span word="through">through</span> <span word="the">the</span> <span word="ads">ads</span>. <span word="Furthermore">Furthermore</span>, <span word="there">there</span> <span word="may">may</span> <span word="be">be</span> 10 <span word="commercials">commercials</span> <span word="during">during</span> <span word="a">a</span> <span word="half">half</span>-<span word="hour">hour</span> <span word="television">television</span> <span word="program">program</span> <span word="or">or</span> <span word="hundreds">hundreds</span> <span word="of">of</span> <span word="ads">ads</span> <span word="in">in</span> <span word="a">a</span> <span word="magazine">magazine</span>. <span word="Feature">Feature</span> <span word="stories">stories</span> <span word="are">are</span> <span word="much">much</span> <span word="fewer">fewer</span> <span word="in">in</span> <span word="number">number</span> <span word="and">and</span> <span word="stand">stand</span> <span word="out">out</span> <span word="clearly">clearly</span>.</p><p> <span word="Publicity">Publicity</span> <span word="also">also</span> <span word="has">has</span> <span word="some">some</span> <span word="significant">significant</span> <span word="limitations">limitations</span>. <span word="A">A</span> <span word="firm">firm</span> <span word="has">has</span> <span word="little">little</span> <span word="control">control</span> <span word="over">over</span> <span word="messages">messages</span>, <span word="their">their</span> <span word="timing">timing</span>, <span word="their">their</span> <span word="placement">placement</span>, <span word="or">or</span> <span word="their">their</span> <span word="coverage">coverage</span> <span word="by">by</span> <span word="a">a</span> <span word="given">given</span> <span word="medium">medium</span>. <span word="It">It</span> <span word="may">may</span> <span word="issue">issue</span> <span word="detailed">detailed</span> <span word="news">news</span> <span word="releases">releases</span> <span word="and">and</span> <span word="find">find</span> <span word="only">only</span> <span word="portions">portions</span> <span word="cited">cited</span> <span word="by">by</span> <span word="the">the</span> <span word="media">media</span>, <span word="and">and</span> <span word="media">media</span> <span word="have">have</span> <span word="the">the</span> <span word="ability">ability</span> <span word="to">to</span> <span word="be">be</span> <span word="much">much</span> <span word="more">more</span> <span word="critical">critical</span> <span word="than">than</span> <span word="a">a</span> <span word="company">company</span> <span word="would">would</span> <span word="like">like</span>.</p>
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