新年新气象 从零开始
<p> 新年新气象，我们来学一个新短语：<span word="back">back</span> <span word="to">to</span> <span word="the">the</span> <span word="drawing">drawing</span> <span word="board">board</span>。</p><p> <span word="A">A</span> <span word="drawing">drawing</span> <span word="board">board</span>是制图板。<span word="Back">Back</span> <span word="to">to</span> <span word="the">the</span> <span word="drawing">drawing</span> <span word="board">board</span>的字面意思是回到制图板去，实际上它的意思是从头开始。</p><p> 我们都知道，盖房子或制造机器的第一步就是要制图。所以，<span word="back">back</span> <span word="to">to</span> <span word="the">the</span> <span word="drawing">drawing</span> <span word="board">board</span>常常用来表示从头开始。比如说一个公司为了要提高利润，叫雇员们提出各种建议。但是老板认为这些都行不通，要大家从头来。<span word="The">The</span> <span word="boss">boss</span> <span word="sent">sent</span> <span word="them">them</span> <span word="back">back</span> <span word="to">to</span> <span word="the">the</span> <span word="drawing">drawing</span> <span word="board">board</span>。</p><p> 我们再来举一个例子。大家都知道，美国的可口可乐公司1985年推出一种新的可乐，可是销路并不好。谈起这件事，有个人是这样说的：</p><p> 例句-1：<span word="In">In</span> 1985, <span word="the">the</span> <span word="Coca">Coca</span>-<span word="Cola">Cola</span> <span word="Company">Company</span> <span word="introduced">introduced</span> <span word="New">New</span> <span word="Coke">Coke</span> <span word="after">after</span> <span word="giving">giving</span> <span word="their">their</span> <span word="most">most</span> <span word="popular">popular</span> <span word="product">product</span> <span word="a">a</span> <span word="new">new</span> <span word="taste">taste</span>. <span word="But">But</span> <span word="drinkers">drinkers</span> <span word="across">across</span> <span word="the">the</span> <span word="country">country</span> <span word="felt">felt</span> <span word="betrayed">betrayed</span> <span word="and">and</span> <span word="rejected">rejected</span> <span word="it">it</span>. <span word="So">So</span> <span word="the">the</span> <span word="company">company</span> <span word="went">went</span> <span word="back">back</span> <span word="to">to</span> <span word="the">the</span> <span word="drawing">drawing</span> <span word="board">board</span>. <span word="Their">Their</span> <span word="next">next</span> <span word="idea">idea</span>, <span word="however">however</span>, <span word="was">was</span> <span word="a">a</span> <span word="success">success</span> - <span word="the">the</span> <span word="return">return</span> <span word="of">of</span> <span word="their">their</span> <span word="original">original</span> <span word="formula">formula</span>, <span word="called">called</span> <span word="Coca">Coca</span>-<span word="Cola">Cola</span> <span word="Classic">Classic</span>.</p><p> 这个人说：美国可口可乐公司1985年改变了该公司最畅销的饮料可口可乐的味道，推出了新可乐。可是全国各地喝可乐的人都不喜欢，觉得可乐公司背叛了他们。可口可乐公司只好从头来。他们重新用原来的配方，推出了称为传统可乐的饮料。这一次非常成功。</p>
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