职场口语：英语广告的词汇特色
<p>在这个广告大行其道的世界，作为职场人不可不具备市场意识，不能不了解一些广告法则。</p><p>英语广告是一种独特的语言形式，它遵循正规的英语语法规则，但是仍有许多独特的处理方式。在用词方面，英语广告可以说是兼收并蓄，不拘一格，绚丽多姿。</p><p>1)在政府颁发公文、学校招生等的广告中，用词极为严肃正统。</p><p>例</p><p><span word="Our">Our</span> <span word="present">present</span> <span word="Principal">Principal</span>/<span word="Chief">Chief</span> <span word="Executive">Executive</span> <span word="has">has</span> <span word="reached">reached</span> <span word="retirement">retirement</span> <span word="age">age</span> <span word="and">and</span> <span word="the">the</span> <span word="governing">governing</span> <span word="board">board</span> <span word="wants">wants</span> <span word="to">to</span> <span word="make">make</span> <span word="the">the</span> <span word="crucial">crucial</span> <span word="appointment">appointment</span> <span word="of">of</span> <span word="his">his</span> <span word="replacement">replacement</span> <span word="in">in</span> 1994. <span word="If">If</span> <span word="you">you</span> <span word="are">are</span> <span word="a">a</span> <span word="highly">highly</span> <span word="qualified">qualified</span> <span word="and">and</span> <span word="experienced">experienced</span> <span word="individual">individual</span> <span word="and">and</span> <span word="you">you</span> <span word="think">think</span> <span word="you">you</span> <span word="have">have</span> <span word="the">the</span> <span word="vision">vision</span>, <span word="energy">energy</span> <span word="and">and</span> <span word="enthusiasm">enthusiasm</span> <span word="to">to</span> <span word="lead">lead</span> <span word="the">the</span> <span word="college">college</span> <span word="into">into</span> <span word="the">the</span> <span word="next">next</span> <span word="century">century</span>, <span word="please">please</span> <span word="write">write</span> <span word="for">for</span> <span word="further">further</span> <span word="information">information</span> <span word="and">and</span> <span word="post">post</span> <span word="particulars">particulars</span> <span word="to">to</span> <span word="xxxxx">xxxxx</span>.</p><p>这是一篇招生广告，其中用词是非常正规的，反映了广告的内容也是严肃认真的。</p><p>2)在许多情况下，广告为了产生一种幽默和诙谐的效果，故意使用一些不正式的语言。</p><p>例 1</p><p><span word="Each">Each</span> <span word="transfer">transfer</span> <span word="weight">weight</span> <span word="advantage">advantage</span> <span word="and">and</span> <span word="power">power</span> <span word="into">into</span> <span word="real">real</span>, <span word="all">all</span> <span word="round">round</span> <span word="performance">performance</span> <span word="at">at</span> <span word="prices">prices</span> <span word="we">we</span> <span word="know">know</span> <span word="won">won</span>'<span word="t">t</span> <span word="freak">freak</span> <span word="you">you</span> <span word="out">out</span>.</p><p>在这则广告中，<span word="freak">freak</span> <span word="out">out</span> 是一非正式词组，意思是精神恍惚，极度兴奋(尤其指吸毒之后)，它在此的意思是<span word="frighten">frighten</span>(使人害怕)，或是<span word="scare">scare</span> 的意思。</p><p>例 2</p>
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