职场英语：网络口碑 word of mouse
<p>英文里“<span word="word">word</span> <span word="of">of</span> <span word="mouth">mouth</span>”意思是“口碑”，但是大家听说过“<span word="word">word</span> <span word="of">of</span> <span word="mouse">mouse</span>”么，这两个短语有什么关系呢？</p><p><span word="Word">Word</span> <span word="of">of</span> <span word="mouse">mouse</span> <span word="is">is</span> <span word="an">an</span> <span word="electronic">electronic</span> <span word="version">version</span> <span word="of">of</span> <span word="the">the</span> <span word="time">time</span>-<span word="tested">tested</span> <span word="idea">idea</span> <span word="of">of</span> <span word="word">word</span> <span word="of">of</span> <span word="mouth">mouth</span>. <span word="Numerous">Numerous</span> <span word="advertisers">advertisers</span> <span word="have">have</span> <span word="jumped">jumped</span> <span word="on">on</span> <span word="the">the</span> <span word="word">word</span> <span word="of">of</span> <span word="mouse">mouse</span> <span word="bandwagon">bandwagon</span>, <span word="using">using</span> <span word="a">a</span> <span word="variety">variety</span> <span word="of">of</span> <span word="innovative">innovative</span> <span word="techniques">techniques</span> <span word="to">to</span> <span word="get">get</span> <span word="their">their</span> <span word="message">message</span> <span word="out">out</span> <span word="to">to</span> <span word="consumers">consumers</span>, <span word="and">and</span> <span word="businesses">businesses</span> <span word="all">all</span> <span word="over">over</span> <span word="the">the</span> <span word="world">world</span> <span word="rely">rely</span> <span word="on">on</span> <span word="word">word</span> <span word="of">of</span> <span word="mouse">mouse</span> <span word="to">to</span> <span word="promote">promote</span> <span word="good">good</span> <span word="reputations">reputations</span>。</p><p>“网络口碑”其实就是口碑的网络时代版本。如今很多广告商都跟随潮流，通过网络口碑来宣传产品。他们会通过各种各样的创新技术来传达信息给消费者，同时他们也依靠网络口碑来建立良好声誉。</p><p><span word="Word">Word</span> <span word="of">of</span> <span word="mouse">mouse</span> <span word="can">can</span> <span word="be">be</span> <span word="built">built</span> <span word="up">up</span> <span word="on">on</span> <span word="review">review</span> <span word="sites">sites</span>, <span word="which">which</span> <span word="allow">allow</span> <span word="users">users</span> <span word="to">to</span> <span word="post">post</span> <span word="reviews">reviews</span> <span word="and">and</span> <span word="commentary">commentary</span> <span word="on">on</span> <span word="businesses">businesses</span>, <span word="and">and</span> <span word="it">it</span> <span word="can">can</span> <span word="also">also</span> <span word="be">be</span> <span word="generated">generated</span> <span word="on">on</span> <span word="forums">forums</span>, <span word="chatrooms">chatrooms</span>, <span word="and">and</span> <span word="social">social</span> <span word="networking">networking</span> <span word="sites">sites</span>. (<span word="Source">Source</span>: <span word="wisegeek">wisegeek</span>.<span word="com">com</span>)</p><p>公司可以通过评论网站来建立网络口碑，用户可以在该类网站上发表对公司的评论。网络口碑传播的形式还包括论坛、聊天室和社交网站等。</p>
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