企业如何安排创意时间（双语）
<p><span word="The">The</span> <span word="Trouble">Trouble</span> <span word="With">With</span> <span word="Tinkering">Tinkering</span> <span word="Time">Time</span></p><p><span word="It">It</span>'<span word="s">s</span> <span word="the">the</span> <span word="latest">latest</span> <span word="R">R</span>&<span word="D">D</span> <span word="trend">trend</span>: <span word="penciling">penciling</span> <span word="in">in</span> <span word="tinkering">tinkering</span> <span word="time">time</span> <span word="on">on</span> <span word="the">the</span> <span word="company">company</span> <span word="clock">clock</span>. <span word="The">The</span> <span word="current">current</span> <span word="craze">craze</span> <span word="started">started</span> <span word="with">with</span> <span word="Google">Google</span>'<span word="s">s</span> <span word="GOOG">GOOG</span> -0.96%<span word="well">well</span>-<span word="known">known</span> '20% <span word="Time">Time</span>' <span word="initiative">initiative</span>, <span word="which">which</span> <span word="encouraged">encouraged</span> <span word="employees">employees</span> <span word="to">to</span> <span word="spend">spend</span> 20% <span word="of">of</span> <span word="their">their</span> <span word="time">time</span> <span word="at">at</span> <span word="work">work</span> <span word="on">on</span> <span word="a">a</span> <span word="project">project</span> <span word="not">not</span> <span word="related">related</span> <span word="to">to</span> <span word="their">their</span> <span word="job">job</span> <span word="description">description</span>.</p><p>如今研发界的最新趋势是：在企业的作息时间表上加入创意时间。时下这股潮流源于谷歌公司(<span word="Google">Google</span>)首创的著名的“20%自由时间”，这一项目鼓励员工在工作的时候将20%的时间用于与自己工作职责不相干的项目上。</p><p><span word="The">The</span> <span word="basic">basic</span> <span word="idea">idea</span> <span word="is">is</span> <span word="the">the</span> <span word="same">same</span>: <span word="Companies">Companies</span> <span word="need">need</span> <span word="innovative">innovative</span> <span word="ideas">ideas</span> <span word="and">and</span> <span word="products">products</span>, <span word="the">the</span> <span word="kind">kind</span> <span word="that">that</span> <span word="usually">usually</span> <span word="come">come</span> <span word="from">from</span> <span word="small">small</span> <span word="startups">startups</span>. <span word="So">So</span> <span word="why">why</span> <span word="not">not</span> <span word="nurture">nurture</span> <span word="the">the</span> <span word="startup">startup</span> <span word="mentality">mentality</span> <span word="in">in</span>-<span word="house">house</span> <span word="and">and</span> <span word="reap">reap</span> <span word="all">all</span> <span word="the">the</span> <span word="glory">glory</span> <span word="and">and</span> <span word="the">the</span> <span word="profits">profits</span>?</p><p>这些做法的基本思路是一致的：公司需要创新思维和产品，这些东西通常产生于小型的初创企业。因此，干嘛不在内部培育创业精神，从而名利双收呢?</p><p><span word="Well">Well</span>, <span word="because">because</span> <span word="it">it</span> <span word="rarely">rarely</span> <span word="works">works</span>.</p><p>呃，那是因为这种做法很少奏效</p><p><span word="Even">Even</span> <span word="when">when</span> <span word="done">done</span> <span word="right">right</span>, <span word="institutionalized">institutionalized</span> <span word="playtime">playtime</span> <span word="has">has</span> <span word="its">its</span> <span word="limits">limits</span>. <span word="Many">Many</span> <span word="of">of</span> <span word="today">today</span>'<span word="s">s</span> <span word="companies">companies</span> <span word="have">have</span> <span word="the">the</span> <span word="best">best</span> <span word="of">of</span> <span word="intentions">intentions</span> <span word="when">when</span> <span word="they">they</span> <span word="sponsor">sponsor</span> '<span word="hack">hack</span> <span word="days">days</span>' <span word="or">or</span> '<span word="hackathons">hackathons</span>,' <span word="hoping">hoping</span> <span word="to">to</span> <span word="inspire">inspire</span> <span word="even">even</span> <span word="the">the</span> <span word="lowliest">lowliest</span> <span word="drones">drones</span> <span word="to">to</span> <span word="step">step</span> <span word="forward">forward</span> <span word="with">with</span> <span word="their">their</span> <span word="brilliant">brilliant</span> <span word="pet">pet</span> <span word="projects">projects</span>. <span word="In">In</span> <span word="practice">practice</span>, <span word="though">though</span>, <span word="these">these</span> <span word="structured">structured</span> '<span word="fun">fun</span> <span word="time">time</span>' <span word="activities">activities</span> <span word="are">are</span> <span word="the">the</span> <span word="contemporary">contemporary</span> <span word="equivalent">equivalent</span> <span word="of">of</span> <span word="the">the</span> <span word="dreaded">dreaded</span> <span word="corporate">corporate</span> <span word="retreat">retreat</span> (<span word="pass">pass</span> <span word="the">the</span> <span word="medicine">medicine</span> <span word="ball">ball</span>).</p>
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