Tim Cook苹果官网致歉信
<p>4月1日消息，在315过去两周左右时间里，围绕着苹果<span word="iPhone">iPhone</span>的保修问题一直是广大消费者和各大媒体关注的焦点。今天苹果官网发布了一封苹果<span word="CEO">CEO</span> <span word="Tim">Tim</span> <span word="Cook">Cook</span>致中国消费者的信。信中表示，苹果针对售后实施了四项重点改进，其中包括对<span word="iPhone">iPhone</span> 4和<span word="iPhone">iPhone</span> 4<span word="S">S</span>维修政策的调整。由于<span word="iPhone">iPhone</span>5一体化程度更高，机身和后壳无法分离，所以苹果此前一直采用整机更换的维修方式，更换过的手机保修期按照一年重新计算。以下是苹果官方发布的信函全文：</p><p>（小编：从未想过傲慢与偏见会在苹果和中国消费者之间上演，不过苹果资产的缩水那是真金白银的，还有，为什么选择在愚人节道歉呢？）</p><p><span word="Here">Here</span> <span word="is">is</span> <span word="the">the</span> <span word="translated">translated</span> <span word="excerpt">excerpt</span>:</p><p>以下是苹果官方发布的信函全文（中英对照）：</p><p><span word="Dear">Dear</span> <span word="Chinese">Chinese</span> <span word="consumers">consumers</span>:</p><p>致尊敬的中国消费者：</p><p><span word="Over">Over</span> <span word="the">the</span> <span word="past">past</span> <span word="two">two</span> <span word="weeks">weeks</span> <span word="we">we</span> <span word="have">have</span> <span word="been">been</span> <span word="receiving">receiving</span> <span word="lot">lot</span> <span word="of">of</span> <span word="feedback">feedback</span> <span word="about">about</span> <span word="Apple">Apple</span>’<span word="s">s</span> <span word="repair">repair</span> <span word="and">and</span> <span word="warranty">warranty</span> <span word="policy">policy</span> <span word="in">in</span> <span word="China">China</span>. <span word="We">We</span> <span word="have">have</span> <span word="thought">thought</span> <span word="deeply">deeply</span> <span word="about">about</span> <span word="those">those</span> <span word="points">points</span> <span word="of">of</span> <span word="view">view</span> <span word="and">and</span> <span word="together">together</span> <span word="with">with</span> <span word="the">the</span> <span word="relevant">relevant</span> <span word="government">government</span> <span word="departments">departments</span> <span word="carefully">carefully</span> <span word="studied">studied</span> <span word="our">our</span> “<span word="Three">Three</span> <span word="Guarantees">Guarantees</span>” <span word="policy">policy</span>. <span word="We">We</span> <span word="have">have</span> <span word="also">also</span> <span word="reviewed">reviewed</span> <span word="how">how</span> <span word="we">we</span> <span word="communicate">communicate</span> <span word="about">about</span> <span word="our">our</span> <span word="maintenance">maintenance</span> <span word="policy">policy</span> <span word="and">and</span> <span word="checked">checked</span> <span word="our">our</span> <span word="management">management</span> <span word="of">of</span> <span word="our">our</span> <span word="Apple">Apple</span> <span word="authorized">authorized</span> <span word="service">service</span> <span word="providers">providers</span>. <span word="We">We</span> <span word="are">are</span> <span word="aware">aware</span> <span word="that">that</span> <span word="a">a</span> <span word="lack">lack</span> <span word="of">of</span> <span word="communication">communication</span> <span word="during">during</span> <span word="this">this</span> <span word="process">process</span> <span word="has">has</span> <span word="led">led</span> <span word="to">to</span> <span word="the">the</span> <span word="perception">perception</span> <span word="that">that</span> <span word="Apple">Apple</span> <span word="is">is</span> <span word="arrogant">arrogant</span> <span word="and">and</span> <span word="doesn">doesn</span>’<span word="t">t</span> <span word="care">care</span> <span word="or">or</span> <span word="attach">attach</span> <span word="enough">enough</span> <span word="importance">importance</span> <span word="to">to</span> <span word="consumer">consumer</span> <span word="feedback">feedback</span>. <span word="We">We</span> <span word="express">express</span> <span word="our">our</span> <span word="sincere">sincere</span> <span word="apologies">apologies</span> <span word="for">for</span> <span word="any">any</span> <span word="concerns">concerns</span> <span word="or">or</span> <span word="misunderstandings">misunderstandings</span> <span word="this">this</span> <span word="gave">gave</span> <span word="consumers">consumers</span>.</p>
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