如何克服语言障碍带来的损失 ？
<p><span word="Language">Language</span> <span word="Barriers">Barriers</span> <span word="Blamed">Blamed</span> <span word="for">for</span> <span word="Miscues">Miscues</span></p><p>跨国公司高管认为语言障碍导致重大损失</p><p><span word="Nearly">Nearly</span> <span word="half">half</span> <span word="the">the</span> <span word="executives">executives</span> <span word="at">at</span> <span word="global">global</span> <span word="companies">companies</span> <span word="believe">believe</span> <span word="language">language</span> <span word="barriers">barriers</span> <span word="have">have</span> <span word="spoiled">spoiled</span> <span word="cross">cross</span>-<span word="border">border</span> <span word="deals">deals</span> <span word="and">and</span> <span word="caused">caused</span> <span word="financial">financial</span> <span word="losses">losses</span> <span word="for">for</span> <span word="companies">companies</span>, <span word="says">says</span> <span word="a">a</span> <span word="report">report</span> <span word="from">from</span> <span word="the">the</span> <span word="Economist">Economist</span> <span word="Intelligence">Intelligence</span> <span word="Unit">Unit</span>, <span word="a">a</span> <span word="business">business</span> <span word="research">research</span> <span word="unit">unit</span> <span word="of">of</span> <span word="Economist">Economist</span> <span word="Group">Group</span>, <span word="the">the</span> <span word="Economist">Economist</span> <span word="magazine">magazine</span>'<span word="s">s</span> <span word="parent">parent</span>.</p><p><span word="The">The</span> <span word="report">report</span>, <span word="sponsored">sponsored</span> <span word="by">by</span> <span word="language">language</span>-<span word="training">training</span> <span word="company">company</span> <span word="EF">EF</span> <span word="Education">Education</span> <span word="First">First</span>, <span word="was">was</span> <span word="based">based</span> <span word="on">on</span> <span word="a">a</span> <span word="poll">poll</span> <span word="of">of</span> 572 <span word="senior">senior</span> <span word="executives">executives</span> <span word="world">world</span>-<span word="wide">wide</span>.</p><p><span word="Executives">Executives</span> <span word="at">at</span> <span word="companies">companies</span> <span word="based">based</span> <span word="in">in</span> <span word="Brazil">Brazil</span> <span word="and">and</span> <span word="China">China</span> <span word="said">said</span> <span word="they">they</span> <span word="were">were</span> <span word="most">most</span> <span word="affected">affected</span> <span word="by">by</span> <span word="misunderstandings">misunderstandings</span>, <span word="with">with</span> 74% <span word="and">and</span> 61%, <span word="respectively">respectively</span>, <span word="reporting">reporting</span> <span word="financial">financial</span> <span word="losses">losses</span> <span word="as">as</span> <span word="a">a</span> <span word="result">result</span> <span word="of">of</span> <span word="failed">failed</span> <span word="international">international</span> <span word="deals">deals</span>.</p><p><span word="Nearly">Nearly</span> <span word="two">two</span>-<span word="thirds">thirds</span> <span word="of">of</span> <span word="respondents">respondents</span> <span word="said">said</span> <span word="that">that</span> <span word="misfires">misfires</span> <span word="in">in</span> <span word="their">their</span> <span word="internal">internal</span> <span word="cross">cross</span>-<span word="border">border</span> <span word="communications">communications</span> <span word="resulted">resulted</span> <span word="in">in</span> <span word="lost">lost</span> <span word="productivity">productivity</span>. <span word="Among">Among</span> <span word="Brazilian">Brazilian</span> <span word="managers">managers</span>, <span word="the">the</span> <span word="figure">figure</span> <span word="jumped">jumped</span> <span word="to">to</span> 77%.</p><p><span word="To">To</span> <span word="improve">improve</span> <span word="communications">communications</span>, <span word="many">many</span> <span word="global">global</span> <span word="companies">companies</span> <span word="are">are</span> <span word="trying">trying</span> <span word="to">to</span> <span word="adopt">adopt</span> <span word="English">English</span> <span word="as">as</span> <span word="an">an</span> <span word="official">official</span> <span word="language">language</span>. <span word="A">A</span> <span word="multilingual">multilingual</span> <span word="approach">approach</span> '<span word="is">is</span> <span word="inefficient">inefficient</span> <span word="and">and</span> <span word="can">can</span> <span word="prevent">prevent</span> <span word="important">important</span> <span word="interactions">interactions</span> <span word="from">from</span> <span word="taking">taking</span> <span word="place">place</span> <span word="and">and</span> <span word="get">get</span> <span word="in">in</span> <span word="the">the</span> <span word="way">way</span> <span word="of">of</span> <span word="achieving">achieving</span> <span word="key">key</span> <span word="goals">goals</span>,' <span word="Harvard">Harvard</span> <span word="Business">Business</span> <span word="School">School</span> <span word="professor">professor</span> <span word="Tsedal">Tsedal</span> <span word="Neeley">Neeley</span> <span word="wrote">wrote</span> <span word="in">in</span> <span word="this">this</span> <span word="month">month</span>'<span word="s">s</span> <span word="Harvard">Harvard</span> <span word="Business">Business</span> <span word="Review">Review</span></p><p>经济学人信息部(<span word="Economist">Economist</span> <span word="Intelligence">Intelligence</span> <span word="Unit">Unit</span>)的一篇报告说，近半数跨国公司的高管相信，语言障碍曾让跨境交易流产，给公司带来经济损失。经济学人信息部是《经济学人》(<span word="Economist">Economist</span>)杂志母公司经济学人集团(<span word="Economist">Economist</span> <span word="Group">Group</span>)旗下的商业研究机构。</p>
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