英语广告中的句型特色
<p>英文广告中不止用词别出心裁，句型也很有特色。下面我们就来看一看。</p><p>英语广告的句型也多种多样，但最常用的句型有以下几类：</p><p>1） 祈使句 这是出现最多的句型。</p><p>例 1 <span word="Ask">Ask</span> <span word="any">any</span> <span word="one">one</span> <span word="who">who</span> <span word="owns">owns</span> <span word="one">one</span>. （汽车广告语） 询问一下有这种车的人吧。</p><p>例 2 <span word="Lay">Lay</span> <span word="down">down</span> <span word="your">your</span> <span word="arms">arms</span>.（桌子广告语） 放下您的胳膊吧。</p><p>例 3 <span word="Please">Please</span> <span word="do">do</span> <span word="not">not</span> <span word="leave">leave</span> <span word="it">it</span> <span word="too">too</span> <span word="late">late</span>. 事不宜迟。</p><p>2） 一般疑问句 通常用在广告的前面。</p><p>例 1 <span word="Have">Have</span> <span word="you">you</span> <span word="ever">ever</span> <span word="dreamed">dreamed</span> <span word="of">of</span> <span word="ascending">ascending</span> <span word="the">the</span> <span word="steps">steps</span> <span word="of">of</span> <span word="a">a</span> <span word="great">great</span> <span word="temple">temple</span> <span word="built">built</span> <span word="to">to</span> <span word="the">the</span> <span word="gods">gods</span>? （旅行社广告）您是否梦想过登上为众神修建的宏伟庙宇的台阶？</p><p>例 2 <span word="Can">Can</span> <span word="a">a</span> <span word="tired">tired</span>, <span word="overworked">overworked</span> <span word="voice">voice</span> <span word="command">command</span> <span word="attention">attention</span> <span word="in">in</span> <span word="class">class</span>? 一个疲惫、过劳的声音能吸引全班的注意力吗？</p><p>又如下面这个广告全部由一般疑问句构成：</p><p><span word="People">People</span> <span word="with">with</span> <span word="PhDs">PhDs</span> <span word="should">should</span> <span word="have">have</span> <span word="inquiring">inquiring</span> <span word="minds">minds</span>. <span word="Consider">Consider</span> <span word="this">this</span> <span word="a">a</span> <span word="simple">simple</span> <span word="test">test</span>.</p><p><span word="A">A</span>) <span word="Do">Do</span> <span word="you">you</span> <span word="want">want</span> <span word="to">to</span> <span word="work">work</span> <span word="in">in</span> <span word="world">world</span>-<span word="class">class</span> <span word="research">research</span> <span word="laboratories">laboratories</span>?</p><p><span word="B">B</span>) <span word="Do">Do</span> <span word="you">you</span> <span word="want">want</span> <span word="to">to</span> <span word="apply">apply</span> <span word="your">your</span> <span word="research">research</span> <span word="skills">skills</span> <span word="to">to</span> <span word="keep">keep</span> <span word="a">a</span> <span word="successful">successful</span> <span word="business">business</span> <span word="at">at</span> <span word="the">the</span> <span word="cutting">cutting</span> <span word="edge">edge</span> <span word="of">of</span> <span word="world">world</span> <span word="technology">technology</span>?</p><p><span word="C">C</span>) <span word="Do">Do</span> <span word="you">you</span> <span word="want">want</span> <span word="to">to</span> <span word="build">build</span> <span word="your">your</span> <span word="career">career</span> <span word="with">with</span> <span word="a">a</span> <span word="major">major</span> <span word="international">international</span> <span word="company">company</span> <span word="headquartered">headquartered</span> <span word="in">in</span> <span word="Australia">Australia</span>?</p><p><span word="If">If</span> <span word="your">your</span> <span word="answers">answers</span> <span word="to">to</span> <span word="these">these</span> <span word="questions">questions</span> <span word="are">are</span> "<span word="yes">yes</span>", <span word="BHP">BHP</span> <span word="would">would</span> <span word="like">like</span> <span word="to">to</span> <span word="talk">talk</span> <span word="to">to</span> <span word="you">you</span>.</p><p><span word="Your">Your</span> <span word="first">first</span> <span word="challenge">challenge</span> <span word="is">is</span> <span word="to">to</span> <span word="discover">discover</span> <span word="more">more</span> <span word="by">by</span> <span word="calling">calling</span> <span word="Theoni">Theoni</span> <span word="Parthimos">Parthimos</span>, <span word="our">our</span> <span word="Senior">Senior</span> <span word="Personnel">Personnel</span> <span word="Officer">Officer</span>.</p>
页:
[1]