毕业后怎样把自己推销出去?
<p>随着新一年的来临，大大小小的招聘会也闪亮登场了。作为大学即将毕业的学生来说，学生生活的重要组成部分“学业”也逐渐被“就业”给取代了。当就业挑战成为大多数学生忧心难题的时候，如何在找工作的过程中推销自己无疑成为了重点。现在介绍一个新理念：使用营销策略推销你自己（<span word="Marketing">Marketing</span> <span word="Yourself">Yourself</span>-<span word="using">using</span> <span word="the">the</span> <span word="marketing">marketing</span> <span word="strategy">strategy</span>）。</p><p><span word="In">In</span> <span word="popular">popular</span> <span word="usage">usage</span>, "<span word="marketing">marketing</span>" <span word="is">is</span> <span word="the">the</span> <span word="promotion">promotion</span> <span word="of">of</span> <span word="products">products</span>, <span word="especially">especially</span> <span word="advertising">advertising</span> <span word="and">and</span> <span word="branding">branding</span>. <span word="However">However</span>, <span word="in">in</span> <span word="professional">professional</span> <span word="usage">usage</span> <span word="the">the</span> <span word="term">term</span> <span word="has">has</span> <span word="a">a</span> <span word="wider">wider</span> <span word="meaning">meaning</span> <span word="which">which</span> <span word="recognizes">recognizes</span> <span word="that">that</span> <span word="marketing">marketing</span> <span word="is">is</span> <span word="customer">customer</span> <span word="centered">centered</span>. <span word="Products">Products</span> <span word="are">are</span> <span word="often">often</span> <span word="developed">developed</span> <span word="to">to</span> <span word="meet">meet</span> <span word="the">the</span> <span word="desire">desire</span> <span word="of">of</span> <span word="groups">groups</span> <span word="of">of</span> <span word="customers">customers</span> <span word="or">or</span> <span word="even">even</span>, <span word="in">in</span> <span word="some">some</span> <span word="cases">cases</span>, <span word="for">for</span> <span word="specific">specific</span> <span word="customers">customers</span>. <span word="The">The</span> <span word="four">four</span> <span word="Ps">Ps</span>, <span word="which">which</span> <span word="are">are</span> <span word="product">product</span>, <span word="pricing">pricing</span>, <span word="promotion">promotion</span> <span word="and">and</span> <span word="placement">placement</span>, <span word="are">are</span> <span word="often">often</span> <span word="referred">referred</span> <span word="to">to</span> <span word="as">as</span> <span word="the">the</span> <span word="marketing">marketing</span> <span word="mix">mix</span>.</p><p>营销学里有4个核心观念（4<span word="P">P</span>)：<span word="Product">Product</span>，<span word="Place">Place</span>，<span word="Price">Price</span>和<span word="Promotion">Promotion</span>。在一场求职的过程中，<span word="product">product</span>就是求职者自己，找工作的人要把自己给推销出去，<span word="price">price</span>就是薪金，而<span word="place">place</span>则代表了求职者<span word="target">target</span>的市场，在<span word="promotion">promotion</span>的阶段，求职者要使用不同的方式把自己给推销出去，即求职者采取何种的方式和方法。</p><p><span word="Whether">Whether</span> <span word="you">you</span>'<span word="re">re</span> <span word="at">at</span> <span word="the">the</span> <span word="most">most</span> <span word="senior">senior</span> <span word="level">level</span>, <span word="or">or</span> <span word="starting">starting</span> <span word="a">a</span> <span word="career">career</span> <span word="at">at</span> <span word="entry">entry</span>-<span word="level">level</span>, <span word="it">it</span> <span word="is">is</span> <span word="imperative">imperative</span> <span word="that">that</span> <span word="you">you</span> <span word="know">know</span> <span word="your">your</span> <span word="product">product</span> (<span word="you">you</span>) <span word="in">in</span> <span word="order">order</span> <span word="to">to</span> <span word="be">be</span> <span word="competitive">competitive</span> <span word="in">in</span> <span word="today">today</span>'<span word="s">s</span> <span word="marketplace">marketplace</span>. <span word="Know">Know</span> <span word="what">what</span> <span word="your">your</span> <span word="product">product</span> <span word="is">is</span>, <span word="what">what</span> <span word="is">is</span> <span word="does">does</span>, (<span word="and">and</span> <span word="doesn">doesn</span>'<span word="t">t</span> <span word="do">do</span>) <span word="and">and</span> <span word="how">how</span> <span word="it">it</span> <span word="adds">adds</span> <span word="value">value</span> <span word="and">and</span> <span word="benefit">benefit</span> <span word="to">to</span> <span word="an">an</span> <span word="organization">organization</span>. <span word="Don">Don</span>'<span word="t">t</span> <span word="presume">presume</span> <span word="that">that</span> <span word="you">you</span> <span word="can">can</span> <span word="figure">figure</span> <span word="it">it</span> <span word="out">out</span> <span word="during">during</span> <span word="an">an</span> <span word="interview">interview</span>. <span word="For">For</span> <span word="most">most</span> <span word="of">of</span> <span word="us">us</span>, <span word="it">it</span> <span word="simply">simply</span> <span word="can">can</span>'<span word="t">t</span> <span word="happen">happen</span>! <span word="Do">Do</span> <span word="some">some</span> <span word="research">research</span> <span word="on">on</span> <span word="yourself">yourself</span>. <span word="Prepare">Prepare</span>. <span word="Plan">Plan</span>. <span word="Practice">Practice</span>. <span word="Perform">Perform</span>. <span word="Persist">Persist</span>. <span word="Produce">Produce</span>!</p>
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