给领导者的10大忠告
<p>1.<span word="Give">Give</span> <span word="direction">direction</span>. <span word="Stand">Stand</span> <span word="in">in</span> <span word="front">front</span> <span word="of">of</span> <span word="the">the</span> <span word="mirror">mirror</span> <span word="and">and</span> <span word="say">say</span>, "<span word="Here">Here</span> <span word="is">is</span> <span word="our">our</span> <span word="future">future</span>" <span word="five">five</span> <span word="times">times</span> <span word="without">without</span> <span word="stuttering">stuttering</span>. <span word="A">A</span> <span word="leader">leader</span>'<span word="s">s</span> <span word="most">most</span> <span word="important">important</span> <span word="job">job</span> <span word="at">at</span> <span word="any">any</span> <span word="organization">organization</span> <span word="is">is</span> <span word="to">to</span> <span word="lay">lay</span> <span word="out">out</span> <span word="a">a</span> <span word="road">road</span> <span word="map">map</span> <span word="to">to</span> <span word="the">the</span> <span word="future">future</span>. <span word="If">If</span> <span word="you">you</span> <span word="can">can</span>'<span word="t">t</span> <span word="provide">provide</span> <span word="that">that</span> <span word="direction">direction</span>, <span word="you">you</span>'<span word="re">re</span> <span word="a">a</span> <span word="manager">manager</span> -- <span word="not">not</span> <span word="a">a</span> <span word="leader">leader</span>. <span word="Your">Your</span> <span word="vision">vision</span> <span word="must">must</span> <span word="be">be</span> <span word="real">real</span>, <span word="substantive">substantive</span>, <span word="and">and</span> <span word="something">something</span> <span word="people">people</span> <span word="can">can</span> <span word="believe">believe</span> <span word="in">in</span>. <span word="Have">Have</span> <span word="the">the</span> <span word="guts">guts</span> <span word="to">to</span> <span word="make">make</span> <span word="decisions">decisions</span> <span word="while">while</span> <span word="there">there</span>'<span word="s">s</span> <span word="still">still</span> <span word="risk">risk</span> <span word="in">in</span> <span word="them">them</span>.</p><p>确定公司运作的方向。站在镜子前，连续5遍不间断地说：“这就是我们公司的未来”。身为任何企业的领导，最重要的工作就是绘制出未来的蓝图。如果你不能为大家指明方向，你就只能算是个经理而不能成为领导人。你所绘制的蓝图必须是现实可行、实质性的，能让人相信是可以实现的。即便是存在风险，你也必须敢于当机立断。</p><p>2.<span word="Create">Create</span> <span word="a">a</span> <span word="culture">culture</span> <span word="based">based</span> <span word="on">on</span> <span word="innovation">innovation</span> <span word="and">and</span> <span word="cooperation">cooperation</span>. <span word="Innovation">Innovation</span> <span word="is">is</span> <span word="about">about</span> <span word="more">more</span> <span word="than">than</span> <span word="designing">designing</span> <span word="snazzy">snazzy</span> <span word="products">products</span>. <span word="It">It</span>'<span word="s">s</span> <span word="also">also</span> <span word="about">about</span> <span word="improving">improving</span> <span word="customer">customer</span> <span word="experiences">experiences</span> <span word="and">and</span> <span word="services">services</span>.</p><p>建立以“勇于创新、精诚合作”为基础的企业文化。创新不仅仅只是设计出更多的时髦产品，它还应包括如何令客户更满意、为客户提供更好的服务等方面。</p><p>3.<span word="Keep">Keep</span> <span word="it">it</span> <span word="simple">simple</span> <span word="and">and</span> <span word="focused">focused</span>. <span word="Identify">Identify</span> <span word="five">five</span> <span word="key">key</span> <span word="areas">areas</span> <span word="that">that</span> <span word="need">need</span> <span word="improvement">improvement</span> <span word="in">in</span> <span word="your">your</span> <span word="company">company</span> <span word="or">or</span> <span word="division">division</span> <span word="and">and</span> <span word="keep">keep</span> <span word="at">at</span> <span word="them">them</span> <span word="until">until</span> <span word="you">you</span> <span word="get">get</span> <span word="them">them</span> <span word="right">right</span>. <span word="Your">Your</span> <span word="list">list</span> <span word="might">might</span> <span word="include">include</span> <span word="such">such</span> <span word="things">things</span> <span word="as">as</span> <span word="cost">cost</span> <span word="containment">containment</span>, <span word="quality">quality</span>, <span word="or">or</span> <span word="customer">customer</span> <span word="satisfaction">satisfaction</span>. <span word="Set">Set</span> <span word="tough">tough</span> <span word="targets">targets</span> <span word="for">for</span> <span word="each">each</span> <span word="one">one</span>, <span word="and">and</span> <span word="hold">hold</span> <span word="people">people</span> <span word="accountable">accountable</span> <span word="for">for</span> <span word="results">results</span>. <span word="Measure">Measure</span>, <span word="monitor">monitor</span>, <span word="and">and</span> <span word="review">review</span> <span word="progress">progress</span> <span word="on">on</span> <span word="a">a</span> <span word="timely">timely</span> <span word="basis">basis</span> <span word="and">and</span> <span word="reward">reward</span> <span word="results">results</span>.</p>
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