奢侈品牌追赶者 luxury wannabes
<p>中国的奢侈品市场近年来迅猛发展，据估计， 到2015年，中国将会成为全球奢侈品的最大买家。然而我们花钱买回来的大都是洋品牌，中国本土的奢侈品市场还有很长的路要走。</p><p>亿万富翁投资商巴菲特近日表示，自己和比尔&<span word="bull">bull</span>;盖茨都是某中国西装品牌的粉丝，这也给中国的奢侈品发展带来了希望。</p><p><span word="Buffett">Buffett</span>'<span word="s">s</span> <span word="endorsements">endorsements</span> <span word="may">may</span> <span word="make">make</span> <span word="for">for</span> <span word="fun">fun</span> <span word="Internet">Internet</span> <span word="fodder">fodder</span>, <span word="but">but</span> <span word="analysts">analysts</span> <span word="point">point</span> <span word="out">out</span> <span word="that">that</span> <span word="the">the</span> <span word="emerging">emerging</span> <span word="crop">crop</span> <span word="of">of</span> <span word="Chineseluxury">Chineseluxury</span> <span word="wannabesface">wannabesface</span> <span word="a">a</span> <span word="long">long</span> <span word="uphill">uphill</span> <span word="battle">battle</span> <span word="in">in</span> <span word="taking">taking</span> <span word="on">on</span> <span word="the">the</span> <span word="global">global</span> <span word="heavyweights">heavyweights</span> <span word="which">which</span> <span word="have">have</span> <span word="more">more</span> <span word="than">than</span> <span word="a">a</span> <span word="century">century</span> <span word="of">of</span> <span word="history">history</span> <span word="and">and</span> <span word="huge">huge</span> <span word="marketing">marketing</span> <span word="muscle">muscle</span>.</p><p>巴菲特的赞许也许会成为网上的笑谈，但分析人士指出，在追赶全球重量级奢侈品牌时，中国新兴奢侈品企业还面临一场长期的攻坚战。世界知名奢侈品企业大都历史悠久，并拥有强大的营销手段。</p><p>文中的<span word="wannabe">wannabe</span>指的是&<span word="ldquo">ldquo</span>;名人的崇拜模仿者，或者&<span word="ldquo">ldquo</span>;想要赶超崇拜者的人，比如<span word="a">a</span> <span word="wannabe">wannabe</span> <span word="singer">singer</span>就是指&<span word="ldquo">ldquo</span>;妄想成为歌星的人。<span word="Luxury">Luxury</span> <span word="wannabe">wannabe</span>在这里也就是指我国本土那些想要赶超全球知名奢侈品牌的厂商。</p><p>我国的<span word="luxury">luxury</span> <span word="goods">goods</span> <span word="market">market</span>（奢侈品市场）和<span word="luxury">luxury</span> <span word="spending">spending</span>（奢侈品消费）近年来发展迅速，并出现了一批<span word="brand">brand</span>-<span word="conscious">conscious</span> <span word="consumers">consumers</span>（具有品牌意识的消费者）。但<span word="made">made</span>-<span word="in">in</span>-<span word="China">China</span>的标签总让人联想到<span word="mass">mass</span>-<span word="market">market</span> <span word="goods">goods</span>（大众商品），我国本土的<span word="luxury">luxury</span> <span word="brands">brands</span>（奢侈品牌）还需要发展。</p>
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